One of Brixton's many emerging rap talents during the 2010s, London MC Ard Adz combined the lyrical style of hip-hop's golden age with the sounds and flows of his home city. After finding success alongside childhood friend and fellow MC Sho Shallow, Adz embarked on a solo career, releasing his debut album Adam in 2018.
At the age of 15, Ard Adz got into hip-hop with friend and performer Sho Shallow. Together, the pair ran online video channel WindyMusicEnt, releasing mixtapes Salute Me or Shoot Me (2011), L.I.F.E. (2011), P.A.I.N. (2011), G.H.E.T.T.O. (2013), and Salute Me or...