The Flops are not a household name, but they should be. Why? The simply brilliant concepts that may make this group an instant failure are the same concepts that may make theirs a successful mission statement. It is impossible for the Flops not to flop in one way or another; if they create a cult following (it is already happening), their concept will be shot (flop!). If they remain appropriately titled, then they continue to be a complete success according to their goals, yet being a complete success is against their goals (flop!). It's hard not to see the conundrum spinning ...