Peter Collins

Born in London on January 15, 1951, Peter Collins started playing guitar in his teens. An uncle manager fanned his interest in the music business. With Collins developing into a singer/songwriter, his uncle got him a deal with Decca Records, where he released one album. Around 1970, Collins' uncle got him an entry-level job at a recording studio, then at a music publishing firm. Starting his own jingle-writing firm, Collins was mentored by jingle writer/producer Roger Greenaway (Coca Cola's "I'd Like to Teach the World to Sing"). At industry seminar MIDEM, U.K. label Magne...