In the mid-'60s, the Action had a strong grassroots following among British mods. But despite the support of George Martin, they never managed anything close to a hit record. The Action were the most soul-oriented of the mod groups, favoring guitar-oriented covers of Motown tunes and R&B dance numbers of the day like "Harlem Shuffle" along with the occasional original tune. Martin's production put the emphasis on Reg King's impressive vocals and the group's high vocal harmonies, in the process getting a unique sound. Their later original material shows an increased sophisticat...