April 17, 2025 • 29 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Randal Pinkett.
He has established himself as an entrepreneur, innovator, speaker, author, media personality and DEI expert who is leading the way in business, technology and equity for all. He is the co-founder, chairman and CEO of BCT Partners, a global, multimillion-dollar research, training, consulting, technology, and data analytics firm whose mission is to leverage diversity, insights and innovation to transform lives, accelerate equity and create lasting change. The company has been recognized by Forbes as one of America’s Best Management Consulting Firms, Ernst & Young as EY Entrepreneur of the Year, Manage HR Magazine as a Top 10 Firm for Diversity & Inclusion, the Black Enterprise BE100s list of the nation’s largest Black-owned businesses, and the Inc. 5000 list of the fastest-growing private companies in America.
Dr. Pinkett is an expert in several areas relating to emerging technologies, “big data” analytics, social innovation, culture, diversity, equity and inclusion (DEI), and is a regular contributor on MSNBC, CNN, and Fox Business News. An international public speaker, he is the author or co-author of several books including Black Faces in High Places, Black Faces in White Places, Data-Driven DEI, Campus CEO, and No-Money Down CEO. He holds five degrees including: a B.S. in Electrical Engineering from Rutgers University; a M.S. in Computer Science from the University of Oxford in England; and a M.S. in Electrical Engineering, MBA, and Ph.D. from MIT. Most notably, he was the first and only African American to receive the prestigious Rhodes Scholarship at Rutgers University; he was inducted to the Academic All-America Hall of Fame, as a former high jumper, long jumper, sprinter and captain of the Rutgers men’s track and field team; and he was the winner of NBC’s hit reality television show, “The Apprentice.”
Born in Philadelphia and raised in New Jersey, Dr. Pinkett is a proud member of Alpha Phi Alpha Fraternity, Incorporated and First Baptist Church in Somerset, NJ, where he resides with his family, including a daughter and two sons. Dr. Pinkett firmly believes that “for those to whom much is given, much is expected,” so throughout his endeavors, he places great emphasis on his responsibility to give back to the community.
Company Description *
BCT Partners’ mission is to provide insights about diverse people that lead to equity.
We are a national, multi-disciplinary consulting firm that delivers a full range of research, consulting, training, technology, and analytics services. BCT works with government agencies, corporations, nonprofit organizations, educational institutions and foundations, and is one of the leading firms in the country with expertise in the following markets: housing and community development, economic development, workforce development, children and families, health, education, and diversity, equity & inclusion.
We invite and welcome to our team people who share our values and goals; those with a passion for making the world a better place, who see strength in our diversity, seek equal opportunity for all communities and are motivated to create a more equitable and just society. We appreciate the knowledge, abilities, and ideas of each individual and embrace his/her/their positive contributions to our collaborative and dynamic work environment.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi.
Speaker 2 (00:00):
I am Rashaan McDonald, a host of weekly Money Making
Conversation Masterclass show. The interviews and information that this show
provides off for everyone. It's time to start reading other
people's success stories.
Speaker 3 (00:11):
And start living your own.
Speaker 2 (00:13):
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please visit our website, Moneymakingconversations dot com. Submit your information
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to be a guest button submit it. It comes directly
to me. Now let's get this show started. My guest
has established himself as an entrepreneur, innovator, speaker, author, media
(00:36):
personality and DEI expert who is leading the way in business,
technology and equity for all.
Speaker 3 (00:43):
He is the co founder, chairman.
Speaker 2 (00:45):
And CEO or BCT Partners, a global, multimillion dollar research, training, consulting,
technology and data analytics firm whose mission is to leverage diversity,
insights and innovation to transformed lives, accelerate equity, and create
lasting change. Please work in the Money Making Conversation Masterclass
(01:07):
the one and only doctor Randall Pinkett.
Speaker 1 (01:09):
How you doing, sir, I'm doing good, Brother McDonald, Thank
you for having me on the program, and I'm looking
forward to the conversation.
Speaker 2 (01:15):
Well, the beauty of this relationship is that you know,
you came to my attention. Let's put it out there
on the Apprentice show. That's when I saw you. You
were I was, I was a fan. I still am
a fan. I got to see you at the National
Minorities Fliers Developmentcouncil of Speaking and I went, I have
to finally get this brother on my show. And now
(01:37):
we are speaking, tell us about how did you get
on The Apprentice and how did that impact your career?
Speaker 1 (01:45):
So I had never imagined competing on a reality television show.
It was recommended that I apply. I didn't give it
much serious consideration, but after repeat did urging, I sent
in the application, believing that I never hear back from anyone,
(02:07):
only to then receive a phone call from the producers.
And to make a long story short, I went through
a pretty elaborate casting process, which included a written application,
an on camera interview, being flown to Los Angeles, spending
a week out there for the final selection, and of
the million people who applied for season four, eighteen people
(02:29):
were selected, and your brother was not just one of
the people selected, your brother was the one who won.
Who won? There you go.
Speaker 2 (02:36):
That's what I know, because you know, any time you
see a person of call of African American, that's what
I am.
Speaker 3 (02:42):
An African American, I'm rooting for. You did.
Speaker 2 (02:45):
But you did it with style, you did it with class,
and you did it with intellect. And that's what was
really so positive about it because you have a sense
of entrepreneurship that really stood out.
Speaker 3 (02:58):
Now by winning that, it's always the post door.
Speaker 2 (03:01):
What were the benefits of winning that and did you
turn that into any enterprising opportunities?
Speaker 1 (03:08):
Yeah, the benefits were and are not to be diminished.
You know as well as I do that celebrity is
its own form of capital. Yes, financial capital, social capital,
cultural capital, intellectual capital. Celebrity is its own form of capital.
You can build it up and you can spend it.
(03:29):
And for better or worse, Reality TV is one of
those avenues that builds up your own form of celebrity capital.
So it opened doors for my business BCT Partners. It
opened doors for me as a speaker. I mean, part
of the reason why you saw me at the National
Minority Supplier Development Council is because I've been on the
(03:51):
speaking circuit. It opened doors for me as an author.
I've written five books since the show. It's opened doors
for me to do other shows, open the door for
me to also involved in some great philanthropic and charitable organizations.
So I'll say it simply. It gave me a platform
and I've been able to leverage that platform as a
result of being on the show.
Speaker 2 (04:10):
Yeah, I'm talking to doctor Randall Pinkett, just talking a
back into history and an apprentice, very popular show. There
was a reality show and you rarely see talent like him,
academia type talent like him on the show and former athlete.
Speaker 3 (04:24):
Let's go put that out there, out there doing your thing.
Speaker 2 (04:28):
But more importantly, when I saw you, let's talk about
the BCT Partners. BCT partner, what exactly it is, because
I'd be remissed out to bring that out.
Speaker 3 (04:38):
And I see Alpha Pi Alpha behind you. That's that
little plaque behind that. Brother, Let's go give us some love.
I'm gonna make it. I five. So I love the
Divine nine. So let's talk about BCT Partners. Yeah.
Speaker 1 (04:50):
So, BCT is the company that I co founded with
three of my college classmates. We started as entrepreneurs in college.
In fact, my first book was campus No.
Speaker 3 (05:00):
I want to get to that now, don't don't?
Speaker 1 (05:02):
Yeah yeah yeah yeah, Okay, I won't get ahead of you.
I want get ahead of you. So the four of
us founded our first business as students. We've done three
ventures over thirty years, and we're still co founders and
close friends and brothers. BCT is celebrating twenty five years
that we've been in business, so it's clearly the longest,
(05:22):
most successful venture that we've launched. And our mission, as
you mentioned, is harnessing the power of diversity, insights and
innovation to do three things, transform lives, accelerate equity, and
create lasting change. Said simply, we are an equity centered
consulting firm powered by innovation. We leverage research, evaluation, data,
(05:45):
artificial intelligence technology to illuminate powerful insights about the growing
diversity in our society to help our clients achieve the
equity that we all desire.
Speaker 3 (05:56):
For our world. Okay, here's something interesting.
Speaker 2 (05:58):
So you say twenty five years and I want to
get a balance of this term diversity, equity and inclusion.
Now would I be wrong and say it was elevated
around about the George Floyd.
Speaker 1 (06:13):
Murder, you would be in one hundred percent correct.
Speaker 2 (06:16):
Okay, cool, Now when did you really start incorporating it
into BCT's partner's brand.
Speaker 1 (06:23):
It's a great question. It's been a part of our
brand since our inception.
Speaker 3 (06:27):
Right, that's what I want you to say, Okay, our inception.
Speaker 1 (06:30):
In fact, the first venture we launched was doing diversity,
equity and inclusion, but we didn't call it diversity equity inclusion.
Back then. We were doing training. Our first venture was
a training company working with corporations for how they could
develop and recruit minority talent d I right, right now.
(06:50):
Our second venture was the Inner City Consulting Group, was
working with inner cities on how they could develop and
grow and prosper but particularly low income communities of color
DI right, Yeah. We didn't kind of combine all of
these predecessor ventures into what is now BCT, which is
(07:11):
has a much broader aperture for its work and it's
more deliberate about leveraging technology and innovation. But the work
we do now is helping organizations achieve equity, and that
has been part of BCT's mission since our inception twenty
five years ago. So We're not new to this equity game.
We are true to this equity game.
Speaker 2 (07:31):
And that's the part that why I wanted you own
this show because I talked to my company. My company's
thirty and fifteen Media is based in Atlanta, Georgia, and
I told them this summer, I said, I said, the
battle of DEI has been going on for eighteen much.
I said, the shift didn't happened about eighteen months ago.
That's what I told him. This summer. I said, I
(07:52):
could feel the shift.
Speaker 4 (07:53):
You know.
Speaker 2 (07:54):
And now with that being said, what I disliked about
the whole shift being promoted, now you can help me
with this, is that it feels like it's only benefiting
associated with African Americans.
Speaker 3 (08:10):
That's what gets me upset to most. Why is that,
doctor Pinkitt.
Speaker 1 (08:14):
Yeah, so that is one of the things that gets
me upset as well, is that when I look at
what's happening in the federal marketplace, for example, when you
look at whose history is being removed from websites, you
look at whose events are being canceled, more often than not,
(08:37):
it's black people. It's black African Americans. And it only
to me makes abundantly clear that the attack on DEI
is a kind of smoking mirror or an attack on
African Americans, not to exclude other groups. I do believe
(08:59):
that there are other groups that are under attack. I
want to be very clear about that. But it does
give a sense that African Americans are being put front
and center, and that however you term this backlash, whether
it's backlash from the Obama presidency, backlash of fear of
the diversification of our country, backlash from the scapegoating of
(09:23):
minority groups as if they are usurping the long standing institutional,
historical power of rights like you can term it however
you want to term it. And in fact, there are
probably some that can connect into all of those threads
or some of those threads. No matter what, we land
(09:43):
in the same place that DII is under attack. It
is being misconstrued and misinterpreted for what DEI is, which
is about anti discrimination, which is about ensuring everyone has
fair opportunity, which then paradoxically, the attack is actually under
the guise of creating fair opportunity and anti discrimination. So
(10:05):
what are we really talking about. We're talking about I
think a guys, for much deeper backlash than what is
being marketed as an attack on d I.
Speaker 2 (10:15):
Yeah, and so there's you know, I've been in the
media business, radio, television for a long time, and so
as I go back, let's go back twenty five years
with you. Okay, the one time the media came and said,
we want to African American market, we want to reach
black people.
Speaker 3 (10:34):
They came.
Speaker 2 (10:34):
There's a lot of big agencies jumped up in the
world out of New York, Burrell, out of Chicago, a.
Speaker 3 (10:42):
Number of them.
Speaker 2 (10:42):
These are just too dominant that are still going doing
great business in the industry today. And they would say,
we want to reach the African American market, and.
Speaker 3 (10:51):
They would come there and reach you.
Speaker 2 (10:52):
Then all of a sudden, the word multicultural popped up,
and so they started and that's when the lat market,
that's what do the Hispanic market.
Speaker 3 (11:02):
They wanted to reach them.
Speaker 2 (11:03):
So they started taking away money quote unquote from the
black market and so and then all of a sudden,
the black market was lost because they wasn't getting the
revenue or they said they can get us anyway, Why
market to black people. You're in the analytical field, will
(11:23):
you hear me talk like this? I always say, numbers
tell the truth. How do you deal with that and
what do you help us out? How do you help
us out with telling our story? I guess I want
to say, doctor pinktt.
Speaker 1 (11:39):
Well, I'm going to sound I appreciate the question and
leaning into my my background in data, there's two kinds
of data. There's quantitative and qualitative. Quantitative data is numbers,
it's from surveys. It's statistics, it's charts, it's graphs, and
you decided some of the hard numbers or reference what
(12:00):
are the hard numbers on spending on advertising or investments
in our communities, or dollars that are flowing to our businesses.
And there's hard numbers that show that we are still
under represented along a multitude of indicators. But the qualitative
data is narrative. It's stories, it's uplifting our lived experiences.
It's it's how we celebrate our accomplishments and also acknowledge
(12:24):
that there's still work for this country to do in
order to deliver on the promise for all people under
this experiment known as the American you know, the United
States of America. So so I think we have an
opportunity to not just cite the statistics, but also to
tell our stories, for example, about how DEI created a
(12:47):
fair door of opportunity, About how investments in our communities
have transformed this country to be a stronger country economically, socially, etc.
About how our businesses bring innovation to the malease. I mean,
there's so many stories that we cannot now shy away
from telling those stories. Quite the contrary, we have to
go in the opposite direction and amplify those stories.
Speaker 4 (13:11):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(13:33):
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 2 (13:49):
Now the word minority, I'm so excited to talk to
your doctor pinkin the word minority when I was growing up,
met me black man.
Speaker 3 (14:00):
Now, minority is.
Speaker 2 (14:03):
Diverse, and it also pulls the white women into the group.
But when I hear DEI, I hear being denounced. Nobody
says anything about white women. Am I wrong to be
upset about that?
Speaker 1 (14:17):
Well, here's what I'll say, a lot of the research
has shown that among the greatest beneficiaries of efforts to
diversify the workplace have been white women, yes, and that
their representation has seen measurable improvements, while other so called
minority groups who are actually now the emerging majority African Americans, Latinos, etc.
(14:43):
Have remained relatively stagnant. So the numbers certainly play out
that while the now being popularized narrative is that all
of these DII programs have not only benefited black and
brown people, but it has created and given them an
unfair advantage, it's quite the opposite. Programs have had some success,
(15:10):
Let's be clear. Let's let's own that, but that the
barriers I believe that these programs are attempting to dismantle
are so significant, are so historical, are so institutionalized that
that's why the progress of these programs have been limited,
but have nonetheless seen benefits, and white women being among
(15:32):
the greatest beneficiaries.
Speaker 3 (15:33):
Now that's great to hear.
Speaker 2 (15:35):
Now, when I saw you at the National Minorities Supply
Development Council, I'm a proud member of it. I'm renewed,
I'm being there. May of twenty six is when I'm
renewed too. I went to the conference, and I would
tell you this, I didn't feel like a minority. I
felt like because I didn't see I felt enough of
(15:55):
me in control of the administrative side. It was a
lot of non African American people, non minority people of
color decision makers, I thought at the event, and that
disappointed me. And it also made me realize that I
need to have my game tied to the truth, which
(16:18):
is facts. This is what I do coming to me
because I offer you this as a DEI expert, and
people listening to this show, how do we enable ourselves
to win and not fall victim to stereotypes.
Speaker 1 (16:34):
So I'm a big believer that there is strength in numbers.
And I'm also a big believer that in an era
where DEI is under attack, our greatest asset is our
diversity right and that our ability to build bridges between
(16:59):
what I in some cases been disconnected communities of the
like minded, meaning a bridge between the African American community
and the Latino community, the Latino community and the Asian
and community, the Asian community and the Native American community.
Like we need to build these bridges, these coalitions in
order to engender the very strength that can counter the
(17:25):
forces that are working against us. So for me, if
I had been asked that question years ago, I would
have said to anyone listening, get outside of your comfort zone,
engage with people different than you. But now I actually
raise the bar and take it a step further. Now
my advice is, don't just get out of your comfort zone.
(17:48):
Be a bridge to communities that you would otherwise not
be connected, to engage in dialogue with people who you
would otherwise not engage in dialogue, and be the bridge
that is needed to reconstitute the fraid fabric of our
society and our democracy that it can be reconstituted. And
that's a lofty way of responding to your question, but
(18:10):
I believe that there are very deep, concerning questions that
are that we have to begin asking right now about
what is the future of our democracy, And I think
we have to be at the front lines of ensuring
that it remains intact.
Speaker 3 (18:25):
Yeah, and I agree with that.
Speaker 2 (18:27):
I'm also a person who clearly understands people believe what
they see, people believe what they hear. When I go
to black radio, I hear personal injury commercials dominating the airwaves.
I rarely hear of what I consider fortune five hundred
(18:48):
commercials on black radio. When I say fortune five hundred,
I come about Apple, Google commercials, Delle commercials, Gas commercials.
And it really disheartened me because you know, people will
sell what they think people they should sell to people,
you know, which is concerts, television, entertainment. That's what you
(19:09):
hear on black radio. And I will tell you this,
doctor Pinkett. I was I my podcast, Oscar Meyer, Amazon, Dale, BMW, Infinity,
every Techno, low At and T Verizon. I'm just saying
(19:32):
this because it let me know that the perception carries
a lot of weight where advertisers want to put their dollars.
They come into my port, my platform, and I'm black.
They know that sixty percent of my audience is black.
But then the radio stations they're playing music to black people.
Speaker 3 (19:52):
Don't get these commercials.
Speaker 2 (19:53):
When you hear that, and you're a research guy, what
are your thoughts?
Speaker 1 (20:00):
But you know, I think that there are corporations and
you referenced a few that support your program that recognize
and value the black dollar, right, recognize and value the
economic wherewithal that is the African American community. And I
(20:21):
think that there are corporations who take that for granted
or are like leafs in the wind. After George Floyd's murder,
they rushed to make commitments to our community. When the
attacks came on DI they rushed right away.
Speaker 2 (20:38):
I think they moved faster away.
Speaker 1 (20:42):
Yeah, yeah, I mean, I mean the research says that
three hundred and forty billion dollars were pledged after George
Floyd's murder. That's you know, a third of a trillion dollars.
That's significant. And some corporations have maintained and sustained those
commitments in some of them have run away, Yes, And
in response to that, I say, is therefore incumbent upon
(21:06):
us that if if you're not willing to keep your
commitments dust, then we should not keep our commitments to you.
So I believe in the boycotts. I believe in the
spending restrictions. I believe in voting with your wallet that
you support the corporations that support the things that you
care about. And if a corporation isn't willing to commit
(21:27):
those dollars to the things that are that matter to me,
then I'm not willing to give them up my money.
Speaker 2 (21:31):
I truly understand that and believe that I'm talking to
doctor Randall Pinkett. He's just chairming the CEO of BCT Partners,
at global multimillion dollar research, training, consulting, technology, and data
analytics firm whose mission is to leverage which I love,
diversity insights, which is the most powerful word that in
the last twenty five years that's been put out there. You,
(21:53):
insights is tied to social media. Insights is tied to Amazon.
That's why they will give up those insights when they
go and ask for them about fifty years ago, because
they can know why you buy and how you spend,
and they can basically influence your thought process. When you're
dealing with the insights, how do you gather not trying
to give away your trade seekers, how do you gather
your insights?
Speaker 1 (22:14):
Uh? Well, again, we collect quantitative data via surveys, We
collect qualitative data via interviews and focus groups, and then
we also leverage what's called administrative data. Administrative data is
data that's sitting within a data management system. Think about
a electronic health records system or a case management system,
(22:36):
which is housing data relative to the delivery of a
program or a service for an intended beneficiary. Right, So
it's the social service agency managing the data of the
delivery of social services. It's the health clinic that has
a data system managing the delivery of health services. It's
(22:56):
the employment training organization is managing the data for the
delivery of their employment training services. We analyze that data
using nowadays artificial intelligence, more specifically machine learning, under the
banner of an approach that we call precision analytics, and
I talk about this in my most recent book, Data
(23:16):
Driven DEI, where precision analytics is able to analyze that
data to determine what are those interventions are most effective
for which groups and under what conditions, which gives the
ability for our clients to be very precise. Hence precision
analytics about delivering only those interventions to those people that
(23:38):
it is more likely, if not maximly likely to work.
So we're not wasting dollars. We're very effective and efficient
with our investments and in the spirit of equity, because
the definition of equity is giving people what they need,
and so our precision analytics is able to know what
works to then give people what they need.
Speaker 2 (24:00):
I'm a close the show with a couple of questions here.
The first one is I got to go back to
AFII because I know I'll tell everybody that you know,
I'm a remember Maga Sci Fi and U. When I pledged,
it changed my life. It really did change my life.
You know they kind of feel with a little bit.
I mean, we used to worry Phil. They told me
the pledge program was six weeks, lasted thirteen weeks, and
(24:23):
we won't get into some other conversations, but I wanted
you to do because a lot of people who don't
know about fraternities or sororities, they have a perception of stereotype.
How did it affect your life back then and how
does it still impact your life today?
Speaker 3 (24:37):
A FI.
Speaker 1 (24:38):
Yeah, pledging a fraternity, Pledging Alpha Phi Alpha Fraternity Incorporated
was one of the best decisions I've made in my life.
Now they put that into context. My dad was an Alpha,
my dad's brother, my uncle was Alpha. My first cousin,
my dad's sister's son's an Alpha, and one of the
(24:59):
co found ers of BCT Partners, who was my college roommate,
the best man at my wedding, and my longest standing brother.
Amongst the four of us who founded b CT, you know,
all four of us, we consider ourselves brothers. Jeffrey Robinson
was my line brother. Doctor Jeffrey Robinson was my line brother.
So Alpha is in my blood and it's benefited me
(25:22):
throughout my.
Speaker 3 (25:23):
Cat You stamp dope? Can you stamp stamp dope?
Speaker 1 (25:26):
Hey? Hey, hey, hey hey you But it's it's it's
not just the brotherhood, it's how we embody that brotherhood.
And you know this from your lived experience. It's how
we support each other. It's how we affirm each other.
(25:46):
It's how through all of life stages and we become
fathers and husbands and business people and leaders, how we
wrap our arms around each other as black men in
a world where our relationships sustain us. That brotherhood affirms
us and the organization propels us. So I got nothing
(26:09):
be love for the divine nine across the board. I
love what we do for our communities. I love what
we do for our families, and I love what we
do for each other.
Speaker 2 (26:19):
When I was in college, I could only go back
to your book, your first book, No Money Down, CEO.
Speaker 3 (26:25):
How to start your dream business with little or no cash.
Now my first business, I was in the.
Speaker 2 (26:31):
Dorms and I was working in a Delhi and I
was selling pizza. I found out I can get buy
a pizza cross for twenty five cents. I got me
some ragu I was selling pepperoni and Hamburger pieces five
dollars lining out the door. That was my first venture
into being in a small business owner, didn't know, didn't
have a business plannery day, I was just making money,
keeping the lights over. As they say, your book, no
(26:54):
money down, CEO, more money.
Speaker 3 (26:57):
How'd you start your dream? How did you thought about,
how was the thought process.
Speaker 2 (27:00):
And doing that, and how does the benefit a reader
because there's still available of purchase.
Speaker 1 (27:05):
Yes, I'll have to close on this question. And uh,
it's a great question to close on. No money down, CEO.
I say colloquially, it's for the it's for the broke entrepreneurs.
We were broke, we had no money companies, we had
no money. When we started our business. We were broke,
and we were able to figure out how to launch
(27:26):
and grow a multimillion dollar venture with no money down.
And so it's about picking and choosing very wisely. Not
only what business do you pursue, because not every business
can you start without with no money down. It'd be
hard to start a manufacturing business with no money down
(27:49):
manufacturing equipment, but a consulting firm, which is a people
based firm, you could pull it off, and we pulled
it off. It's that and then it's the discipline, the
hyper discipline to invest, reinvest every single dollar you're able
to eke out and not pull it out to buy
something frivolous or to go on some vacation. It is
(28:12):
to sacrifice delayed gratification so that what little you're able
to eke out, you're putting it right back into the
business again and again and again to give you the
best shot at growth.
Speaker 3 (28:23):
But how do you get that discipline? You young? Now?
Speaker 1 (28:26):
Well, I got to close on that question because I
had a hard stop. I'm happy to rush to reschedule
time to continue the conversation.
Speaker 3 (28:32):
I appreciate you.
Speaker 2 (28:33):
I appreciate your time we're giving me and welcome and
again we'll talk soon. And thank you for coming on
Money Making Conversation master Class. Be safe, brother, hope you
enjoyed it. God blessed, Bye bye. This has been another
edition of Money Making Conversation Masterclass hosted by me Rashaun McDonald.
Thank you to our guests, on the show today and
thank you. I'll listen to your audience now. If you
(28:54):
want to listen to any episode I want to be
a guest on the show. Visit Moneymakingconversations dot com. Social
media handle is money Making Conversation. Join us next week
and remember to always leave with your gifts.
Speaker 3 (29:06):
Keep winning.
Hi.
Speaker 2 (00:00):
I am Rashaan McDonald, a host of weekly Money Making
Conversation Masterclass show. The interviews and information that this show
provides off for everyone. It's time to start reading other
people's success stories.
Speaker 3 (00:11):
And start living your own.
Speaker 2 (00:13):
If you want to be a guest on my show,
please visit our website, Moneymakingconversations dot com. Submit your information
where they have a product you're an entrepreneur or a
small business owner and put your information in there. Click
to be a guest button submit it. It comes directly
to me. Now let's get this show started. My guest
has established himself as an entrepreneur, innovator, speaker, author, media
(00:36):
personality and DEI expert who is leading the way in business,
technology and equity for all.
Speaker 3 (00:43):
He is the co founder, chairman.
Speaker 2 (00:45):
And CEO or BCT Partners, a global, multimillion dollar research, training, consulting,
technology and data analytics firm whose mission is to leverage diversity,
insights and innovation to transformed lives, accelerate equity, and create
lasting change. Please work in the Money Making Conversation Masterclass
(01:07):
the one and only doctor Randall Pinkett.
Speaker 1 (01:09):
How you doing, sir, I'm doing good, Brother McDonald, Thank
you for having me on the program, and I'm looking
forward to the conversation.
Speaker 2 (01:15):
Well, the beauty of this relationship is that you know,
you came to my attention. Let's put it out there
on the Apprentice show. That's when I saw you. You
were I was, I was a fan. I still am
a fan. I got to see you at the National
Minorities Fliers Developmentcouncil of Speaking and I went, I have
to finally get this brother on my show. And now
(01:37):
we are speaking, tell us about how did you get
on The Apprentice and how did that impact your career?
Speaker 1 (01:45):
So I had never imagined competing on a reality television show.
It was recommended that I apply. I didn't give it
much serious consideration, but after repeat did urging, I sent
in the application, believing that I never hear back from anyone,
(02:07):
only to then receive a phone call from the producers.
And to make a long story short, I went through
a pretty elaborate casting process, which included a written application,
an on camera interview, being flown to Los Angeles, spending
a week out there for the final selection, and of
the million people who applied for season four, eighteen people
(02:29):
were selected, and your brother was not just one of
the people selected, your brother was the one who won.
Who won? There you go.
Speaker 2 (02:36):
That's what I know, because you know, any time you
see a person of call of African American, that's what
I am.
Speaker 3 (02:42):
An African American, I'm rooting for. You did.
Speaker 2 (02:45):
But you did it with style, you did it with class,
and you did it with intellect. And that's what was
really so positive about it because you have a sense
of entrepreneurship that really stood out.
Speaker 3 (02:58):
Now by winning that, it's always the post door.
Speaker 2 (03:01):
What were the benefits of winning that and did you
turn that into any enterprising opportunities?
Speaker 1 (03:08):
Yeah, the benefits were and are not to be diminished.
You know as well as I do that celebrity is
its own form of capital. Yes, financial capital, social capital,
cultural capital, intellectual capital. Celebrity is its own form of capital.
You can build it up and you can spend it.
(03:29):
And for better or worse, Reality TV is one of
those avenues that builds up your own form of celebrity capital.
So it opened doors for my business BCT Partners. It
opened doors for me as a speaker. I mean, part
of the reason why you saw me at the National
Minority Supplier Development Council is because I've been on the
(03:51):
speaking circuit. It opened doors for me as an author.
I've written five books since the show. It's opened doors
for me to do other shows, open the door for
me to also involved in some great philanthropic and charitable organizations.
So I'll say it simply. It gave me a platform
and I've been able to leverage that platform as a
result of being on the show.
Speaker 2 (04:10):
Yeah, I'm talking to doctor Randall Pinkett, just talking a
back into history and an apprentice, very popular show. There
was a reality show and you rarely see talent like him,
academia type talent like him on the show and former athlete.
Speaker 3 (04:24):
Let's go put that out there, out there doing your thing.
Speaker 2 (04:28):
But more importantly, when I saw you, let's talk about
the BCT Partners. BCT partner, what exactly it is, because
I'd be remissed out to bring that out.
Speaker 3 (04:38):
And I see Alpha Pi Alpha behind you. That's that
little plaque behind that. Brother, Let's go give us some love.
I'm gonna make it. I five. So I love the
Divine nine. So let's talk about BCT Partners. Yeah.
Speaker 1 (04:50):
So, BCT is the company that I co founded with
three of my college classmates. We started as entrepreneurs in college.
In fact, my first book was campus No.
Speaker 3 (05:00):
I want to get to that now, don't don't?
Speaker 1 (05:02):
Yeah yeah yeah yeah, Okay, I won't get ahead of you.
I want get ahead of you. So the four of
us founded our first business as students. We've done three
ventures over thirty years, and we're still co founders and
close friends and brothers. BCT is celebrating twenty five years
that we've been in business, so it's clearly the longest,
(05:22):
most successful venture that we've launched. And our mission, as
you mentioned, is harnessing the power of diversity, insights and
innovation to do three things, transform lives, accelerate equity, and
create lasting change. Said simply, we are an equity centered
consulting firm powered by innovation. We leverage research, evaluation, data,
(05:45):
artificial intelligence technology to illuminate powerful insights about the growing
diversity in our society to help our clients achieve the
equity that we all desire.
Speaker 3 (05:56):
For our world. Okay, here's something interesting.
Speaker 2 (05:58):
So you say twenty five years and I want to
get a balance of this term diversity, equity and inclusion.
Now would I be wrong and say it was elevated
around about the George Floyd.
Speaker 1 (06:13):
Murder, you would be in one hundred percent correct.
Speaker 2 (06:16):
Okay, cool, Now when did you really start incorporating it
into BCT's partner's brand.
Speaker 1 (06:23):
It's a great question. It's been a part of our
brand since our inception.
Speaker 3 (06:27):
Right, that's what I want you to say, Okay, our inception.
Speaker 1 (06:30):
In fact, the first venture we launched was doing diversity,
equity and inclusion, but we didn't call it diversity equity inclusion.
Back then. We were doing training. Our first venture was
a training company working with corporations for how they could
develop and recruit minority talent d I right, right now.
(06:50):
Our second venture was the Inner City Consulting Group, was
working with inner cities on how they could develop and
grow and prosper but particularly low income communities of color
DI right, Yeah. We didn't kind of combine all of
these predecessor ventures into what is now BCT, which is
(07:11):
has a much broader aperture for its work and it's
more deliberate about leveraging technology and innovation. But the work
we do now is helping organizations achieve equity, and that
has been part of BCT's mission since our inception twenty
five years ago. So We're not new to this equity game.
We are true to this equity game.
Speaker 2 (07:31):
And that's the part that why I wanted you own
this show because I talked to my company. My company's
thirty and fifteen Media is based in Atlanta, Georgia, and
I told them this summer, I said, I said, the
battle of DEI has been going on for eighteen much.
I said, the shift didn't happened about eighteen months ago.
That's what I told him. This summer. I said, I
(07:52):
could feel the shift.
Speaker 4 (07:53):
You know.
Speaker 2 (07:54):
And now with that being said, what I disliked about
the whole shift being promoted, now you can help me
with this, is that it feels like it's only benefiting
associated with African Americans.
Speaker 3 (08:10):
That's what gets me upset to most. Why is that,
doctor Pinkitt.
Speaker 1 (08:14):
Yeah, so that is one of the things that gets
me upset as well, is that when I look at
what's happening in the federal marketplace, for example, when you
look at whose history is being removed from websites, you
look at whose events are being canceled, more often than not,
(08:37):
it's black people. It's black African Americans. And it only
to me makes abundantly clear that the attack on DEI
is a kind of smoking mirror or an attack on
African Americans, not to exclude other groups. I do believe
(08:59):
that there are other groups that are under attack. I
want to be very clear about that. But it does
give a sense that African Americans are being put front
and center, and that however you term this backlash, whether
it's backlash from the Obama presidency, backlash of fear of
the diversification of our country, backlash from the scapegoating of
(09:23):
minority groups as if they are usurping the long standing institutional,
historical power of rights like you can term it however
you want to term it. And in fact, there are
probably some that can connect into all of those threads
or some of those threads. No matter what, we land
(09:43):
in the same place that DII is under attack. It
is being misconstrued and misinterpreted for what DEI is, which
is about anti discrimination, which is about ensuring everyone has
fair opportunity, which then paradoxically, the attack is actually under
the guise of creating fair opportunity and anti discrimination. So
(10:05):
what are we really talking about. We're talking about I
think a guys, for much deeper backlash than what is
being marketed as an attack on d I.
Speaker 2 (10:15):
Yeah, and so there's you know, I've been in the
media business, radio, television for a long time, and so
as I go back, let's go back twenty five years
with you. Okay, the one time the media came and said,
we want to African American market, we want to reach
black people.
Speaker 3 (10:34):
They came.
Speaker 2 (10:34):
There's a lot of big agencies jumped up in the
world out of New York, Burrell, out of Chicago, a.
Speaker 3 (10:42):
Number of them.
Speaker 2 (10:42):
These are just too dominant that are still going doing
great business in the industry today. And they would say,
we want to reach the African American market, and.
Speaker 3 (10:51):
They would come there and reach you.
Speaker 2 (10:52):
Then all of a sudden, the word multicultural popped up,
and so they started and that's when the lat market,
that's what do the Hispanic market.
Speaker 3 (11:02):
They wanted to reach them.
Speaker 2 (11:03):
So they started taking away money quote unquote from the
black market and so and then all of a sudden,
the black market was lost because they wasn't getting the
revenue or they said they can get us anyway, Why
market to black people. You're in the analytical field, will
(11:23):
you hear me talk like this? I always say, numbers
tell the truth. How do you deal with that and
what do you help us out? How do you help
us out with telling our story? I guess I want
to say, doctor pinktt.
Speaker 1 (11:39):
Well, I'm going to sound I appreciate the question and
leaning into my my background in data, there's two kinds
of data. There's quantitative and qualitative. Quantitative data is numbers,
it's from surveys. It's statistics, it's charts, it's graphs, and
you decided some of the hard numbers or reference what
(12:00):
are the hard numbers on spending on advertising or investments
in our communities, or dollars that are flowing to our businesses.
And there's hard numbers that show that we are still
under represented along a multitude of indicators. But the qualitative
data is narrative. It's stories, it's uplifting our lived experiences.
It's it's how we celebrate our accomplishments and also acknowledge
(12:24):
that there's still work for this country to do in
order to deliver on the promise for all people under
this experiment known as the American you know, the United
States of America. So so I think we have an
opportunity to not just cite the statistics, but also to
tell our stories, for example, about how DEI created a
(12:47):
fair door of opportunity, About how investments in our communities
have transformed this country to be a stronger country economically, socially, etc.
About how our businesses bring innovation to the malease. I mean,
there's so many stories that we cannot now shy away
from telling those stories. Quite the contrary, we have to
go in the opposite direction and amplify those stories.
Speaker 4 (13:11):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(13:33):
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 2 (13:49):
Now the word minority, I'm so excited to talk to
your doctor pinkin the word minority when I was growing up,
met me black man.
Speaker 3 (14:00):
Now, minority is.
Speaker 2 (14:03):
Diverse, and it also pulls the white women into the group.
But when I hear DEI, I hear being denounced. Nobody
says anything about white women. Am I wrong to be
upset about that?
Speaker 1 (14:17):
Well, here's what I'll say, a lot of the research
has shown that among the greatest beneficiaries of efforts to
diversify the workplace have been white women, yes, and that
their representation has seen measurable improvements, while other so called
minority groups who are actually now the emerging majority African Americans, Latinos, etc.
(14:43):
Have remained relatively stagnant. So the numbers certainly play out
that while the now being popularized narrative is that all
of these DII programs have not only benefited black and
brown people, but it has created and given them an
unfair advantage, it's quite the opposite. Programs have had some success,
(15:10):
Let's be clear. Let's let's own that, but that the
barriers I believe that these programs are attempting to dismantle
are so significant, are so historical, are so institutionalized that
that's why the progress of these programs have been limited,
but have nonetheless seen benefits, and white women being among
(15:32):
the greatest beneficiaries.
Speaker 3 (15:33):
Now that's great to hear.
Speaker 2 (15:35):
Now, when I saw you at the National Minorities Supply
Development Council, I'm a proud member of it. I'm renewed,
I'm being there. May of twenty six is when I'm
renewed too. I went to the conference, and I would
tell you this, I didn't feel like a minority. I
felt like because I didn't see I felt enough of
(15:55):
me in control of the administrative side. It was a
lot of non African American people, non minority people of
color decision makers, I thought at the event, and that
disappointed me. And it also made me realize that I
need to have my game tied to the truth, which
(16:18):
is facts. This is what I do coming to me
because I offer you this as a DEI expert, and
people listening to this show, how do we enable ourselves
to win and not fall victim to stereotypes.
Speaker 1 (16:34):
So I'm a big believer that there is strength in numbers.
And I'm also a big believer that in an era
where DEI is under attack, our greatest asset is our
diversity right and that our ability to build bridges between
(16:59):
what I in some cases been disconnected communities of the
like minded, meaning a bridge between the African American community
and the Latino community, the Latino community and the Asian
and community, the Asian community and the Native American community.
Like we need to build these bridges, these coalitions in
order to engender the very strength that can counter the
(17:25):
forces that are working against us. So for me, if
I had been asked that question years ago, I would
have said to anyone listening, get outside of your comfort zone,
engage with people different than you. But now I actually
raise the bar and take it a step further. Now
my advice is, don't just get out of your comfort zone.
(17:48):
Be a bridge to communities that you would otherwise not
be connected, to engage in dialogue with people who you
would otherwise not engage in dialogue, and be the bridge
that is needed to reconstitute the fraid fabric of our
society and our democracy that it can be reconstituted. And
that's a lofty way of responding to your question, but
(18:10):
I believe that there are very deep, concerning questions that
are that we have to begin asking right now about
what is the future of our democracy, And I think
we have to be at the front lines of ensuring
that it remains intact.
Speaker 3 (18:25):
Yeah, and I agree with that.
Speaker 2 (18:27):
I'm also a person who clearly understands people believe what
they see, people believe what they hear. When I go
to black radio, I hear personal injury commercials dominating the airwaves.
I rarely hear of what I consider fortune five hundred
(18:48):
commercials on black radio. When I say fortune five hundred,
I come about Apple, Google commercials, Delle commercials, Gas commercials.
And it really disheartened me because you know, people will
sell what they think people they should sell to people,
you know, which is concerts, television, entertainment. That's what you
(19:09):
hear on black radio. And I will tell you this,
doctor Pinkett. I was I my podcast, Oscar Meyer, Amazon, Dale, BMW, Infinity,
every Techno, low At and T Verizon. I'm just saying
(19:32):
this because it let me know that the perception carries
a lot of weight where advertisers want to put their dollars.
They come into my port, my platform, and I'm black.
They know that sixty percent of my audience is black.
But then the radio stations they're playing music to black people.
Speaker 3 (19:52):
Don't get these commercials.
Speaker 2 (19:53):
When you hear that, and you're a research guy, what
are your thoughts?
Speaker 1 (20:00):
But you know, I think that there are corporations and
you referenced a few that support your program that recognize
and value the black dollar, right, recognize and value the
economic wherewithal that is the African American community. And I
(20:21):
think that there are corporations who take that for granted
or are like leafs in the wind. After George Floyd's murder,
they rushed to make commitments to our community. When the
attacks came on DI they rushed right away.
Speaker 2 (20:38):
I think they moved faster away.
Speaker 1 (20:42):
Yeah, yeah, I mean, I mean the research says that
three hundred and forty billion dollars were pledged after George
Floyd's murder. That's you know, a third of a trillion dollars.
That's significant. And some corporations have maintained and sustained those
commitments in some of them have run away, Yes, And
in response to that, I say, is therefore incumbent upon
(21:06):
us that if if you're not willing to keep your
commitments dust, then we should not keep our commitments to you.
So I believe in the boycotts. I believe in the
spending restrictions. I believe in voting with your wallet that
you support the corporations that support the things that you
care about. And if a corporation isn't willing to commit
(21:27):
those dollars to the things that are that matter to me,
then I'm not willing to give them up my money.
Speaker 2 (21:31):
I truly understand that and believe that I'm talking to
doctor Randall Pinkett. He's just chairming the CEO of BCT Partners,
at global multimillion dollar research, training, consulting, technology, and data
analytics firm whose mission is to leverage which I love,
diversity insights, which is the most powerful word that in
the last twenty five years that's been put out there. You,
(21:53):
insights is tied to social media. Insights is tied to Amazon.
That's why they will give up those insights when they
go and ask for them about fifty years ago, because
they can know why you buy and how you spend,
and they can basically influence your thought process. When you're
dealing with the insights, how do you gather not trying
to give away your trade seekers, how do you gather
your insights?
Speaker 1 (22:14):
Uh? Well, again, we collect quantitative data via surveys, We
collect qualitative data via interviews and focus groups, and then
we also leverage what's called administrative data. Administrative data is
data that's sitting within a data management system. Think about
a electronic health records system or a case management system,
(22:36):
which is housing data relative to the delivery of a
program or a service for an intended beneficiary. Right, So
it's the social service agency managing the data of the
delivery of social services. It's the health clinic that has
a data system managing the delivery of health services. It's
(22:56):
the employment training organization is managing the data for the
delivery of their employment training services. We analyze that data
using nowadays artificial intelligence, more specifically machine learning, under the
banner of an approach that we call precision analytics, and
I talk about this in my most recent book, Data
(23:16):
Driven DEI, where precision analytics is able to analyze that
data to determine what are those interventions are most effective
for which groups and under what conditions, which gives the
ability for our clients to be very precise. Hence precision
analytics about delivering only those interventions to those people that
(23:38):
it is more likely, if not maximly likely to work.
So we're not wasting dollars. We're very effective and efficient
with our investments and in the spirit of equity, because
the definition of equity is giving people what they need,
and so our precision analytics is able to know what
works to then give people what they need.
Speaker 2 (24:00):
I'm a close the show with a couple of questions here.
The first one is I got to go back to
AFII because I know I'll tell everybody that you know,
I'm a remember Maga Sci Fi and U. When I pledged,
it changed my life. It really did change my life.
You know they kind of feel with a little bit.
I mean, we used to worry Phil. They told me
the pledge program was six weeks, lasted thirteen weeks, and
(24:23):
we won't get into some other conversations, but I wanted
you to do because a lot of people who don't
know about fraternities or sororities, they have a perception of stereotype.
How did it affect your life back then and how
does it still impact your life today?
Speaker 3 (24:37):
A FI.
Speaker 1 (24:38):
Yeah, pledging a fraternity, Pledging Alpha Phi Alpha Fraternity Incorporated
was one of the best decisions I've made in my life.
Now they put that into context. My dad was an Alpha,
my dad's brother, my uncle was Alpha. My first cousin,
my dad's sister's son's an Alpha, and one of the
(24:59):
co found ers of BCT Partners, who was my college roommate,
the best man at my wedding, and my longest standing brother.
Amongst the four of us who founded b CT, you know,
all four of us, we consider ourselves brothers. Jeffrey Robinson
was my line brother. Doctor Jeffrey Robinson was my line brother.
So Alpha is in my blood and it's benefited me
(25:22):
throughout my.
Speaker 3 (25:23):
Cat You stamp dope? Can you stamp stamp dope?
Speaker 1 (25:26):
Hey? Hey, hey, hey hey you But it's it's it's
not just the brotherhood, it's how we embody that brotherhood.
And you know this from your lived experience. It's how
we support each other. It's how we affirm each other.
(25:46):
It's how through all of life stages and we become
fathers and husbands and business people and leaders, how we
wrap our arms around each other as black men in
a world where our relationships sustain us. That brotherhood affirms
us and the organization propels us. So I got nothing
(26:09):
be love for the divine nine across the board. I
love what we do for our communities. I love what
we do for our families, and I love what we
do for each other.
Speaker 2 (26:19):
When I was in college, I could only go back
to your book, your first book, No Money Down, CEO.
Speaker 3 (26:25):
How to start your dream business with little or no cash.
Now my first business, I was in the.
Speaker 2 (26:31):
Dorms and I was working in a Delhi and I
was selling pizza. I found out I can get buy
a pizza cross for twenty five cents. I got me
some ragu I was selling pepperoni and Hamburger pieces five
dollars lining out the door. That was my first venture
into being in a small business owner, didn't know, didn't
have a business plannery day, I was just making money,
keeping the lights over. As they say, your book, no
(26:54):
money down, CEO, more money.
Speaker 3 (26:57):
How'd you start your dream? How did you thought about,
how was the thought process.
Speaker 2 (27:00):
And doing that, and how does the benefit a reader
because there's still available of purchase.
Speaker 1 (27:05):
Yes, I'll have to close on this question. And uh,
it's a great question to close on. No money down, CEO.
I say colloquially, it's for the it's for the broke entrepreneurs.
We were broke, we had no money companies, we had
no money. When we started our business. We were broke,
and we were able to figure out how to launch
(27:26):
and grow a multimillion dollar venture with no money down.
And so it's about picking and choosing very wisely. Not
only what business do you pursue, because not every business
can you start without with no money down. It'd be
hard to start a manufacturing business with no money down
(27:49):
manufacturing equipment, but a consulting firm, which is a people
based firm, you could pull it off, and we pulled
it off. It's that and then it's the discipline, the
hyper discipline to invest, reinvest every single dollar you're able
to eke out and not pull it out to buy
something frivolous or to go on some vacation. It is
(28:12):
to sacrifice delayed gratification so that what little you're able
to eke out, you're putting it right back into the
business again and again and again to give you the
best shot at growth.
Speaker 3 (28:23):
But how do you get that discipline? You young? Now?
Speaker 1 (28:26):
Well, I got to close on that question because I
had a hard stop. I'm happy to rush to reschedule
time to continue the conversation.
Speaker 3 (28:32):
I appreciate you.
Speaker 2 (28:33):
I appreciate your time we're giving me and welcome and
again we'll talk soon. And thank you for coming on
Money Making Conversation master Class. Be safe, brother, hope you
enjoyed it. God blessed, Bye bye. This has been another
edition of Money Making Conversation Masterclass hosted by me Rashaun McDonald.
Thank you to our guests, on the show today and
thank you. I'll listen to your audience now. If you
(28:54):
want to listen to any episode I want to be
a guest on the show. Visit Moneymakingconversations dot com. Social
media handle is money Making Conversation. Join us next week
and remember to always leave with your gifts.
Speaker 3 (29:06):
Keep winning.
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Decisions, Decisions
Welcome to "Decisions, Decisions," the podcast where boundaries are pushed, and conversations get candid! Join your favorite hosts, Mandii B and WeezyWTF, as they dive deep into the world of non-traditional relationships and explore the often-taboo topics surrounding dating, sex, and love. Every Monday, Mandii and Weezy invite you to unlearn the outdated narratives dictated by traditional patriarchal norms. With a blend of humor, vulnerability, and authenticity, they share their personal journeys navigating their 30s, tackling the complexities of modern relationships, and engaging in thought-provoking discussions that challenge societal expectations. From groundbreaking interviews with diverse guests to relatable stories that resonate with your experiences, "Decisions, Decisions" is your go-to source for open dialogue about what it truly means to love and connect in today's world. Get ready to reshape your understanding of relationships and embrace the freedom of authentic connections—tune in and join the conversation!