Episode Transcript
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Fostering Good Richland County Foundations podcast seriesfocuses on the good the Foundation has done
and continues to do in Richland Countyfor over seventy five years. Listen on
the iHeartRadio app or wherever you getyour podcasts. Our guest this morning,
as we welcome you into the FosteringGood podcast with the Richland County Foundation.
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Mara Teyner is our guest. Mara'sexact title is the Chief Advancement Officer.
First of all, good morning,and thank you for being here today.
Well, thank you Erin, andthank iHeartMedia for sharing the word about Richland
Gives. It's our super Bowl ofGiving. We're excited to do it and
it continues through November twenty eighth.All right, so we're going to talk
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about Richland Gives this morning, theonline giving event that is underway right now.
It actually started on November the thirteenth. It will culminate at seven pm
on November the twenty eighth. Beforewe continue real quick, it feels we're
more normally hosts and I'm on theother side, you know, with all
the editing and controls. It's okaythat we've kind of swapped roles. Here
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right. Oh, I think you'rean awesome interviewer, Aaron. In fact,
maybe you should think about a jobin broadcast. I'll look into it.
Mar I appreciate that, all right. So let's begin by talking about
Richland Gives. Hard to believe you'reapproaching a decade. This is the ninth
year. And over those nine years, Richland Gives has grown with the generosity
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of people in Richland County and reallyacross the country because we get donors from
various states that are still connected toRichland County and they give to the nonprofits
here. So we started in twentyfifteen with sixty five nonprofits and that year
we raised sixty five thousand dollars.Fast forward to last year where we had
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ninety five nonprofits and the generous peoplein this area donated over five hundred thousand
dollars. So that's how it's grownover the years, and the nonprofits put
a lot of hard work and effortinto it, and that is why it
has grown. And it's raised alot of money in those years since twenty
fifteen combined better than two million,correct two and a half maybe two and
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a half million dollars. So we'revery excited at the Foundation that people are
giving to nonprofits. It provides thenonprofits with operating revenue. We do capacity
building programming at the Foundation through ourOsbourne Mesa Academy, and that started the
same year that Richland Gibbs did.And when you speak to nonprofits, one
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of the number one things they needis operating revenue, and this provides that.
The other thing this provides is greatawareness of the nonprofits and the missions
that they deliver. On mar tenerIs with us in studio, we are
taught talking about Richland Gives, theonline giving event through the Richland County Foundation.
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So let's back up, and somebodysays, Richland Gives Giving Tuesday,
online giving event. Could we givea little background in how this got started
and you know on how it benefitslocally a lot of great local nonprofits.
So let's start with how this gotstarted locally many years ago, back in
twenty fifteen, many years ago intwo thousand and nine. As a matter
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of fact, Giving Tuesday started withthe ninety second Street Y in New York
City. And you know, youhave Thanksgiving, then you have Black Friday,
then you have Cyber Monday. It'sall focused around well Thanksgiving, it's
around family, but the rest ofit is focused around shopping. So after
Cyber Monday, what do you doon Tuesday? Give back to your community,
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whether that's financially or with your talentsand your treasures so or you can
volunteer at a place. So Istarted at the foundation in twenty fourteen and
went to a conference in Erie,Pennsylvania, and they were talking about these
giving days and I'm like, weshould do this in Richland County. Why
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don't we do this here? Andso our board of trustees, along with
our leadership, they agreed that thiswould be a great idea for Richland County
and that's how it started. Sohow it works is people go to the
website Richland Gives dot org and theycan kind of go through and view all
the local nonprofits who have registered andsigned up in online they can just donate
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it. It's that easy, right, It is that easy. You go
to Richland Gives dot org, youhit the search button. All of the
nonprofits that are registered will populate withtheir own individual I like to say,
website pages, and this platform isavailable to those nonprofits throughout the year.
But we do this effort in novelanumber around Giving Tuesday to get the community
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together and get them to donate orto fundraise on behalf of the nonprofits.
So again you're hearing from Maara Tenerthis morning, who's the Chief Advancement Officer
at the Rixland County Foundation. Aswe talk about Richland Gives, how important
it is for these local nonprofits becausethey need operating revenue and this is I'm
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sure a huge boost for them.Maybe they have so many grant dollars or
different things they get, but maybethat's all they get in and they really
could use more revenue. So thisreally kind of helped ours help keeps them
going throughout the year. So theFoundation, through the generosity of our donors,
offer up eighty thousand dollars in grantprize incentives, so on top of
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what the individual nonprofit raises via itsown efforts on Richland Gives, they could
potentially last year we had some nonprofitsearn seventeen thousand dollars twenty thousand dollars by
meeting certain criteria to earn additional grantprize incentives. So some of those incentives
are the leaderboards for example, small, medium and large nonprofits. We have
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leaderboards for most donors and for mostdollars raised. We have golden tickets on
the culminating day, all throughout theday on the platform for various things such
as the small nonprofit that generates themost donors during a certain hour. We
also have other prizes such as matchinggrant prizes. If a nonprofit offers up
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a matching grant on their page,they have potential to win additional prizes.
And we have peer to peer fundraisingpages, which is if you go to
a nonprofit page, you'll see twobuttons. One is donate, which we
all understand that one. The otherone is fundraised. So if you click
the fundraise button, you can setup your own page to help that nonprofit
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raise money. And what this doesis it introduces your circle to that nonprofit
and it helps the nonprofit reach donorsthat the otherwise would not know. We
also have a Webinar Attendance Prize.We produce two webinars each year to educate
the nonprofits on how to utilize Richlandgives to their best efforts. We have
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random pool prizes. We have theBest Page Award, so first, second
and third place prizes this year.If you put effort into setting up your
page, you could potentially win onethousand dollars, five hundred dollars or two
hundred and fifty dollars. All right, So a lot of great incentives around
Richland Gives and we are learning aboutthat this morning with Mara Teyner. It
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is in its ninth year with theRichland County Foundation. All right, So
how many total nonprofits are involved thisyear in Richlin Gives. I know it's
over one hundred, right, Wehave one hundred and five nonprofits registered this
year, which is a record.I'm very proud of the nonprofit sector that
they are signing up, they areparticipating, and they are putting their best
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effort forth this year. We dohave several new nonprofits to Richland Gives.
They're not necessarily brand new nonprofits,although some of them are. But some
of those new ones revolve around veteransorganizations such as Warriors Respite, Veterans with
Pets, and Ultimate Veterans Adventures.Other new nonprofits to Richland Gives are Stellar
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Robotics, Shelby FFA alumni and Stopthe Overpopulation of Pets. Now, Mara,
let me ask you, of course, so Richland Gives is underway right
now through the twenty eighth of November. But if there's a nonprofit that's hearing
your voice and they're like, hey, I want to get involved with that,
they can for next year. Canyou talk about how that works and
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what's the deadline. I typically openthe Richland Gives dot org website in August,
so that's when registration would open,and then nonprofits have until October thirty
first to register. We also doa lot of mass media and digital advertising
trying to recruit nonprofits and to letthem know about Richland Gives, So we
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start that effort as well in September, and then the deadline, as I
indicated, is October thirty first.This is free to nonprofits. The Foundation
picks up the cost of providing theplatform, which is run by Mighty Cause,
and they do that because we wantto build capacity among the nonprofits in
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Richland County. So that's one ofthe driving forces for the Foundation for doing
this. We want to build philanthropy, and we also want to make the
community stronger by making the nonprofits stronger. When they go to sign up and
register, do they go to RichlandGives dot org or they go to the
Foundation website. How does that work? They go to Richland Gives dot org
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and for a period of time fromAugust through October thirty first, there will
be a registration button and it's veryevident and it involves about five questions which
the nonprofit leaders will know the answersto very easily. And then we close
that October thirty first. Then thewebsite switches over to the pre event website,
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and then we have the event websiteand the post event website. So
I start working on this typically inJune leading up to the big day in
November. So it's a long effort, but it's a well worth effort.
Well, we are talking to thelady that leads the effort for Richland Gives
this morning. That's Mara a Timer, chief Advancement officer with the Richland County
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Foundation. All right, so RichlandGives is underway and if somebody missed it,
we talked about it started back onNovember the thirteenth. It culminates on
Tuesday Giving Tuesday, November twenty eighth, at seven o'clock with a watch party.
Brady Groves to me about this,but I want you to share with
the listeners. Where's the watch partyand all of that and what actually takes
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place there, what goes on atthis Leaderboard watch party, Well, we
watch the leaderboard on the website andwe encourage donors to continue giving to allow
their favorite nonprofit to win some ofthese marvelous prizes that we give out.
So we are this is the secondyear we have partnered with the Richland Area
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Chamber of Commerce with their business afterHours. So in order to get your
free ticket to go to this event, you need to contact the Chamber of
Commerce before November twenty seventh and askfor your free ticket. Otherwise it's five
dollars at the door. Everybody isinvited, and so we have you know,
appetizers and beverages, and Brady andI review the leaderboard. We hand
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out additional grant prize incentives. Weencourage the crowd to go crazy by pulling
out their phone and giving on theirphone. And it is kind of fun
to see your nonprofit rise on thatleader board and have the potential to win
some of the Leaderboard prizes. Allright, So that kind of that final
push. Then as you guys headdown the home stretch, then that's exactly
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right right now, Mara, lastthing and you said that they go through
the Chamber of Commerce correct to beable to get the ticket. Yes,
okay, somebody may wonder before wefinished today you know why you do Richling
Gibs and we talked about helping raiseoperating revenue. How important this is.
It's really been really successful, hasit now? When you look at it,
I'm sure you get a lot ofgreat responses from the nonprofits we do.
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The first year that we did this, we raised sixty five thousand dollars
via sixty five nonprofits. Last year, via ninety five nonprofits and over eighteen
hundred donors, the effort raised overhalf a million dollars. So it has
grown and that is due to theeffort put out by the non prices and
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the generosity of people not only inRichland County but across the country because a
lot of people are still connected tothe nonprofits here, but say they live
in Florida, Vermont, Montana,wherever they move to, but they're still
passionate about Richland County and they stillgive last thing about giving. They do
that online Richland gives dot org,credit card, debit card, all of
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that. What's all accepted. Well, actually, we'll do Apple Pay Venmo
credit cards, but it has tobe done online via one of those payment
methods in order for it to counttowards these grant price incentives. But of
course, if you prefer to writea check, please give that to the
nonprofit. And it's all about raisingmoney on this day. And a new
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avenue that we started last year wasif you have a donor advised fund,
either through the Richland County Foundation ormaybe you have one via Schwab or Fidelity.
This is a way to avoid payingfees. You can use your donor
advised fund and if you want todo that, please contact me at the
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Richland County Foundation. We'd be happyto set you up with the donor advised
fund for future giving, not onlyduring Richland Gives but throughout the year Richland
Countyfoundation dot org. If they wantto get telephone number, how to get
a hold of you for sure,but I'll tell you right now. It's
four one nine five two five thirtytwenty. All right, call that number,
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she'll answer, give you all thegreat details. We're talking about.
Richland Gives with Mara Teyner from theRichland County Foundation. She is the Chief
Advancement officer. Did we miss anythingthat the public should know about Richland Gives.
I think Richland Gives has not onlybuilt capacity via money for these nonprofits,
but it also is a great marketingtool for them. And we allow
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the nonprofits to use these pages throughoutthe entire year, so when they're finished
with Richland Gives, they can useit for another fundraising effort. All right,
terrific. Remember it's going on throughGiving Tuesday at seven pm on November
the twenty eighth. And oh,you know, we got to mention the
watch party is Where the watch partyis from five till seven pm at midd
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Ohio Educational Services Center. If youwant to go, you need to call
the Chamber of Commerce before November twentyseventh to get your free ticket. Otherwise
you can pay five dollars at thedoor. All right, midd Ohio Conference
Center, West fourth Street in Mansfield. I always say right down the hill
from the radio station here, allright, Mara Seiner with us fostering good
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podcast. A lot of great informationfrom the Richland County Foundation all about Richland
Gives. If you want to donate, you want to get more information,
go to Richland Gives dot org nowin its ninth year for Richland Gives Again.
Mara Teyner, Chief Advancement Officer atthe Richland County Foundation, thank you
so much for being with us todayand thank you for helping us with a
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great Richland Gives effort, and thanksfor letting me host for you Fostering Good
Richland County Foundations podcast series focuses onthe good the Foundation has done and continues
to do in Richland County for overseventy five years. Listen on the iHeartRadio
app or wherever you get your podcasts