Crunchy - Episode:147

Photographer, film, vlogger, and social media marketing specialist, Crunchy joins us on the Pod.

Episode Transcript

Speaker 1 (00:07):
This could give me for our podcast. What Up? I'm Gizzo.
That is John Magic and we are back.

Speaker 2 (00:12):
Longtime friend in the studio with us as today's guest.
I mean I basically know him as a photographer, but
I know he is big on making films, so making
a filmmaker social media. Yeah, so I'm excited to kind
of get to know more about our longtime friend who

(00:33):
maybe there's things we don't know about.

Speaker 1 (00:35):
Maybe like before we.

Speaker 2 (00:37):
Press record, you were even asking do you even know
how he got his name Crunchy? I'm actually I don't,
and so I can't wait to.

Speaker 1 (00:47):
Because you said, you know, I know the story.

Speaker 3 (00:48):
All right, ladies and gentlemen, Crunchy's in the building. Gee,
what up you guys? What's up? Guys?

Speaker 1 (00:53):
What I mean? So I guess, first things first, I
know the story, but a lot of people out there
may not know it. But where's the name Crunchy come from?

Speaker 3 (01:00):
Dude? So I was so young?

Speaker 1 (01:02):
What's your real name?

Speaker 3 (01:03):
Ricardo? Ricardo? He got the ricord Ricardo. It's okay, So
how to crunch crunch he came?

Speaker 4 (01:09):
I was in high school working at Taco Bell. Dude,
that was like my my work. Uh, pretty much like
my work. High school drop pretty much and I don't know, somebody,
just somebody, just my aunt was just like, you know,
we should name yourself a business, a nickname or something.
And right away crunch just kind of just got in
my mind. It was the ingredients in the tacos, it was,
but I got it right there, shout out to Loope crunch.

Speaker 2 (01:31):
And I kind of but once she said, oh, you
should come up with a name for business.

Speaker 3 (01:35):
Out of high school your or was this high school
or out.

Speaker 1 (01:38):
Of high school?

Speaker 3 (01:38):
I think it was still in high school. We're still
in a high school junior.

Speaker 1 (01:40):
Because like a crunchy taco. Yeah, were you.

Speaker 4 (01:43):
Trying to start a business at that I just had
a camera on me and she was like you shouldn't
you should brand yourself and I was like, I don't know,
like okay, I just thought like it just happened and
just I just said Crunchy and it just kind of
stood stick. So this is the first recollection I have
of Crunchy. The the filmmaker photographer was tell me what

(02:06):
year this was. Was you were doing vlogs like on YouTube
or was it YouTube?

Speaker 1 (02:12):
Where was this? It might have just been a media player.

Speaker 3 (02:14):
Huh it might have been my Space y'all.

Speaker 2 (02:17):
Oh yeah, but yeah, you were like vlogging and soget
can you what about Do you remember what year that
was or what made you start that?

Speaker 3 (02:27):
I man MySpace though, shees that's.

Speaker 1 (02:30):
When I met Crunchy, because I think when I got
familiar with Crunchy, he was big on the graphic tip
because they were back then. I mean, we see graphics
now all the time and everyone knows how to do him,
but back then, the only certain amount of people were
doing graphics and Crunchy was one of the ones doing him.
And he was a younger dude at the time, and
I think I had reached Yeah, he was doing graphics

(02:50):
for everybody, and I think you were. You were pipping
out everybody's MySpace to remember that literally everybody.

Speaker 2 (02:56):
Yeah, because my Space there's a point where you could
pimp your pay by doing HTML codes.

Speaker 1 (03:02):
Yeah, he would.

Speaker 3 (03:03):
These were coders at one point.

Speaker 1 (03:04):
Which is which is crazy to think about, right.

Speaker 3 (03:06):
Uh.

Speaker 1 (03:07):
Yeah, So he was doing that for people's pages, and
I just remember like I locked his style because he
would do that like the paintball where he looked like
paint was splash. Yeah. So I reached out to him
to do a fly for me for my birthday?

Speaker 3 (03:20):
Was it just a random reach you reached just You're like,
let me hit up this.

Speaker 1 (03:24):
Yeah, And I think I'd probably message him on my
Space at the time, and then uh yeah, yeah yeah.
So then we were like working together since then, and
he would make graphics for me, like every birthday party,
he was doing them. And then eventually he was doing
like the photography and he's done a lot of my
my shoots and he's done some video footage for me.
But yeah, that's my earliest memory.

Speaker 2 (03:44):
So let's go back to the vlogs, because that's what
I vaguely remember, but I remember being entertained, like who
is this energetic, charismatic guy that's from that's doing Fresno vlogs?

Speaker 3 (03:58):
Can you kind of talk about those years?

Speaker 4 (04:00):
Oh man, I always always put, you know, our talent
on the map, obviously, and so like early on, I
always had a camera. I always had I don't know,
I just always had this little niche with like the graphics.

Speaker 3 (04:11):
I would just do it all.

Speaker 4 (04:12):
You know, I'll figure it out, even if I if
I even if I didn't know how to do it,
I will figure this thing out, like even the editing
and the photos everything. So yeah, man, I was just
doing blogs, you know, like I was just blogging everything.
I was just recording everything was even before vlogs was
a blog, you know. So I was just everything as
it went as it was going on. So that was
my little niche.

Speaker 3 (04:31):
And yeah, was there a name for that.

Speaker 1 (04:33):
It was like a mini show like crunch TV or
something like that.

Speaker 3 (04:36):
That's what I was.

Speaker 4 (04:37):
That's what I called it, Yeah TV. Yea, man, I
had a cool little run with everything.

Speaker 3 (04:41):
It was.

Speaker 4 (04:42):
It was fun, everything leading to me today, so which
is crazy.

Speaker 1 (04:45):
But what was crazy is you were doing that before
vlogs was even a thing. I mean you were putting
them on.

Speaker 3 (04:50):
It was really like starting off.

Speaker 1 (04:53):
Yeah, no one was really posting their stuff on YouTube
at the time, but you were putting out these vlogs,
which is interesting. And like I said, Crunchy was always
ahead of his time because he was putting out graphics
when people were really doing it. He was pending out
everybody's my Space page.

Speaker 2 (05:06):
So again, the recollection I have with meeting crunch was
as a photographer because I think you were doing everyone's
photo shoot. Yeah, and then that's when I was like, wait,
I don't. I don't even remember how we connected. I
don't know if you remember, but I was just like, yo,
I need you're gonna do the photo shoot for me
because you're doing everyone else's photo shoot.

Speaker 3 (05:27):
Was your guy? I was your guys this guy, but
you were everyone else's guy.

Speaker 1 (05:32):
Yeah.

Speaker 2 (05:33):
I think that's why we're like, we gotta we gotta
work with this dude, because like, who were you working
with during those days?

Speaker 3 (05:38):
You remember, man? I was.

Speaker 4 (05:39):
I know, I was doing the house party stuff early on,
and then because you know, it went from high school
to like parties to like everybody getting kids, and I
just kind of just grew within within everything. Everybody started
getting married, I started doing the whole thing.

Speaker 1 (05:52):
Weren't you doing stuff with Fashon?

Speaker 3 (05:53):
I was doing stuff early on with fashion.

Speaker 1 (05:55):
I think that's where I first noticed him. She was
doing stuff with Fashon.

Speaker 3 (06:00):
Was the goat bro.

Speaker 4 (06:01):
I think the last time I was here was at
with Shan and I think that's what it was.

Speaker 3 (06:06):
And what were you doing at the time, just filming
like filmmaker stuff or.

Speaker 4 (06:10):
I was literally like just for supporting everybody on the
rise too, you know, So like I was supporting, like
there was there'll be a party.

Speaker 3 (06:16):
So my page MySpace.

Speaker 4 (06:18):
Was like like a I don't know, like okay, what's
going on this weekend type of thing.

Speaker 3 (06:23):
So that's how that was.

Speaker 4 (06:24):
That was it, and then it's just kind of just
a little, little by little just kind of grew to
the whole crunch a brand, you could say, like just
me being a personality and everything.

Speaker 3 (06:33):
Man, So it was cool.

Speaker 2 (06:35):
Would you consider yourself a professional photographer?

Speaker 3 (06:38):
Yeah? I could say that. Yeah.

Speaker 2 (06:39):
Okay, so you understand the lighting, you understand all that stuff.
The how where did that come about?

Speaker 3 (06:46):
How did you learn YouTube? University? YouTube wasn't even around all.
That's how old that man. We're the old bro. You
look the same from what I met you twenty years ago.
Know you guys like to say, we all look okay,
So how did you learn? Well, you know, what where

(07:07):
did that come about? Of? Like, okay, let me go
study photography.

Speaker 4 (07:11):
It was for sure, like I took a multimedia class
in high school. I went to Cart shout us to Cart.
They taught me pretty much like the entry level of everything.
And then from there I just kind of just just
working with people and then just learning, you know, try
and error, and it just learned a little by little, bro,
like I'd invest into this, you know, just there was
a lot of hiccups and there was a lot of

(07:33):
learning and it was great, man. Like the the whole
entire experience was just amazing, man, because I got to
learn what I learned, what I know now, it's pretty cool.

Speaker 1 (07:42):
You know, where'd you go to high school?

Speaker 3 (07:43):
I went to Edison?

Speaker 1 (07:44):
Okay? Yeah, So so what did the passion for wanting
to do photography and video and graphics? So, like, where
did that come from? Is that I started early?

Speaker 3 (07:53):
Man.

Speaker 4 (07:54):
I used to have the camp quorder. I actually just
filmed everything. And I don't know, just I think in
high school just when it really picked up, you would
have picked up, yeah, because everybody was started requesting like hey,
can you do this?

Speaker 3 (08:03):
Can you do that?

Speaker 4 (08:04):
And Bro, that was like a for me. That was
like a high Like I was like a like it
was just like, okay, I'm good at something, so.

Speaker 3 (08:11):
Like let me lend me.

Speaker 1 (08:12):
That's what it did.

Speaker 3 (08:13):
Let me shoot, let me let me keep shooting.

Speaker 4 (08:15):
Because people would get so excited for a little ass
graphic and I'll be like damn, okay, like this is
this is cool, Like I love that feeling, so let
me let me keep you know, going with that.

Speaker 3 (08:27):
And that's where it landed.

Speaker 1 (08:28):
And you were coming up at a time like in
the early stages, like we said, were filming, was people
filming on their own was starting to be a thing, right,
Portable cameras were starting to be better, they would becoming digital,
they were becoming cleaner, smaller, and the phones were starting
to have stuff. So you were you kind of like
lashed onto that right away, and you just, like you said,

(08:49):
you just kept going with it. So I think that's
why a lot of people were rocking with you because
not that many people were doing it at the time,
and you were somebody kind of like young in the game,
and like you said, you just kind of had your
hands everywhere within this street people you know, like Fast
Seawan or like us over here at the radio station.
And I think just that network just kind of just
kept going and growing for you.

Speaker 4 (09:08):
Yeah, it was kind of like real recognized real. I
feel like that was the whole journey, like like all right,
this is not just about views or any of that,
you know, It's just all about like the creative side
of it.

Speaker 3 (09:19):
You know. I think that's what kind of like put me.

Speaker 4 (09:22):
You know, it gave people that, you know, I got
attention from people like people like you guys and everybody else,
you know, because I was, all right, so this kid
looks like he's he's hungry for it, and I'm still
to this day, I'm still hungry to learn and you know,
and take different avenues and everything like that.

Speaker 2 (09:37):
So now you're talking about you working at Taco Bell.
When when you started doing more and more film photography
stuff for people, did you have any other jobs like
side which was the side job? The photography stuff? Like
how are you making income? Because you have expensive equipment?
So did you ever have any other jobs that you

(09:59):
were doing or did you just focus on this.

Speaker 3 (10:01):
Man shot us to Taco bang bag put me on
the map. People To this day, people still talk about that.
They're like, oh, yeah, the Taco Bell guy.

Speaker 1 (10:09):
I'm like, damn, Like, is this your profile picture right now?
You are at Taco Bell? Yeah, with the.

Speaker 3 (10:14):
Taco in the side. Yeah, Yeah, that's classic man.

Speaker 4 (10:17):
So yeah, So yeah, Taco Bell was definitely one of
my jobs. And I think after that had a second job,
I don't know, two more jobs after that.

Speaker 3 (10:24):
When a bird King d not making a video at
Bury King, but I.

Speaker 4 (10:28):
Was when I that's when I was kind of trying
to keep it cool, you know, yeah, I'm all right,
let me not full around any of my foolery.

Speaker 1 (10:33):
Yeah and wait, how.

Speaker 3 (10:34):
Come did you get in trouble or something? Were you filming? Yeah?
Your boy got fired.

Speaker 1 (10:39):
IoT to ask him the question. So you got fired
from Taco Bell?

Speaker 3 (10:43):
Fire from Taco Bell. Yeah, because I was literally making DVDs.

Speaker 4 (10:46):
That was before YouTube was a thing. You know, we
still had DVD players. I would have like almost like
a mixtape video, yeah, and so I would just pass
them out during like cruising time.

Speaker 3 (10:56):
I was like, you know, just passing to my life rapper. Yeah,
Yeahoto wasn't a rapper? What were what was? You got
fired because of that? What was the footage in there?

Speaker 4 (11:04):
So the video was just like me, it was. It
was a screw project. The Taco Bang Bang was a
school project. It was for economics and we had to
make our own business video with during commercial. So I
was like, I was working at Tacobo, so like, might
as well just make a like let's pretend this taco shop.

Speaker 3 (11:20):
Is my shop.

Speaker 4 (11:20):
Yeah, okay, you know, Taco Bang Bang made it for economics.

Speaker 3 (11:25):
That's my first straight.

Speaker 4 (11:26):
Ah you know project that I ever had for economics.

Speaker 1 (11:30):
Yeah, yeah, so low.

Speaker 2 (11:31):
Key that was almost it's similar to it went viral.

Speaker 1 (11:35):
It went yeah at the time, Okay, and you pressed
them on DVDs and you were just passing them out.
You're passing them out at Taco Bell I did, I think,
I mean yeah, oh man, So you were using Taco
Bell to like do this pretend business for your class
and they just like weren't having it.

Speaker 4 (11:52):
Uh yeah, So all the uncensored stuff that I didn't
put up for class, I put it on the DVD, okay,
just like me flipping it off me like flashing some cash. Yeah,
some little things like that, you know, just like, yes,
stuff you shouldn't have done business hours.

Speaker 1 (12:07):
Yeah.

Speaker 3 (12:08):
Can we still watch that someone? Oh yeah on YouTube?

Speaker 1 (12:11):
Yeah? So on YouTube. Oh man, we're gonna have to
pull that up. I don't think I've ever seen that,
I mean neither.

Speaker 2 (12:15):
So if you guys are listening, what do they pull up?
Just Taco Bang Bang. Yeah, we're gonna go watch that
after the episode. That's but but again, so you worked
at Burger King wherels.

Speaker 4 (12:26):
That I went to a recycling place. Oh that was
the worst because I didn't even know. I was just
like applying to every jobs. I was like, whatever it
gets me, gets me Like six, like a year later,
like this recycling place called me. They're like, hey, you
signed an implication. Do you want to work here? Stones like,
and I was just like saying yeah. So I worked
that not even know what it was, and it was
like not just too far away from my house and

(12:47):
do that was like the worst shop ever. That's when
I was like, you know what I need to like
like like fun up focus and I just pursue this
this talent that I have that you know, cause I
was like I was like at that time, I was like,
you know what, like I don't know is it is
this gonna make me a living? Like is it really
going to make me a liv you know? So I
was like That's when when I when I took that job,
I was like, all right, I gotta really do something,

(13:08):
you know, like I got to push this for sure
or else you know, I'm gonna stay here just like
everybody else. So I don't want to stay there. And yeah,
I got the job, you know, like I think I yeah,
just stopped doing that, and I was just like, you
know what, let me do. Let me do the whole
crunchy thing. Now that's been that's been working for me
since I started.

Speaker 1 (13:27):
So you went in for one hundred percent.

Speaker 2 (13:29):
Yeah, I percent, which sometimes I feel like that's the
move for some things where you kind of have to
if you're if you know, and you're you're positive that
you're you have this talent, you kind of have to
put all your energy into it, sacrifice, maybe not make
that much money in the beginning, and then yeah, just

(13:49):
you know, you bet on yourself.

Speaker 3 (13:51):
Yeah, you definitely had to bet on yourself.

Speaker 2 (13:53):
Was the next because another thing I remember is you
kind of focused on wedding photos. Was that a business
on its own or was it still I'm a photographer,
but you were just getting booked for a bunch of weddings.

Speaker 3 (14:07):
Yeah.

Speaker 4 (14:07):
Man, Like honestly, the wedding stuff kind of that financially
gave me the pretty much like you know, like how
don't you can say it? Because I was getting paid
for that kind of stuff. So I was like, all right, cool,
the little trunks are coming bigger than all these other
little side jobs that that.

Speaker 3 (14:22):
Funded me, like getting a new camera. Yeah, I knew.

Speaker 4 (14:25):
This and getting all this equipment, you could say, and
little by little I was just all right now like
now I know, like okay, like the little cheap stuff
breaks easy if you invest more. You know. It was
just like little by little, like it was just learning
and how to do all that stuff. But weddings definitely
has been on one of those one of those things
that I still get booked to this day just because
I could, I could hang throughout the whole day and

(14:45):
not be bored or not tap out and stuff like that.
So that's pretty much like a little skill itself, you
could say.

Speaker 1 (14:51):
And weddings is like where it's at because people are
willing to shell out thousands of dollars, so you were
able to rack up for photography, videography and whatnot. What
do people mostly go to you for? Is it photos
or video?

Speaker 3 (15:04):
Lately?

Speaker 4 (15:05):
I've been doing a lot of video, okay, Like I
feel like the video stuff is definitely like a I
feel like nowadays everybody like that.

Speaker 3 (15:12):
That's like a photographer a radiographer.

Speaker 4 (15:15):
They have to learn both things just because you'll get
there's more opportunities.

Speaker 1 (15:20):
Yeah to do both.

Speaker 4 (15:21):
Yeah, to do both because nowadays everybody has a photo
friend you know that could do it. But obviously sometimes
I'll get people that just want video, and that's where
I kind of like fill in the spot.

Speaker 3 (15:31):
I've been doing it forever, you know.

Speaker 4 (15:32):
So yeah, man, So I think I feel like videos
definitely been like a big one for me lately, but still.

Speaker 3 (15:38):
I'm still doing both. It's like a half and half
on everything.

Speaker 1 (15:41):
Yeah.

Speaker 3 (15:41):
Yeah, I just feel like it's just like a like
I'm good at both.

Speaker 1 (15:45):
And you edit your own stuff, right, go to stop shop, sir.

Speaker 2 (15:49):
So I want to get Speaking of photo shoots, let's
get back to back in the days when we first
started like working together, there was this story that I
have that I asked Gizzo. I said, you know, I'm
gonna tell you this story, but I don't know if
I should bring it up.

Speaker 3 (16:05):
It happened. It happened maybe fifteen years ago.

Speaker 2 (16:09):
This was a long time ago when we first worked together,
and I guess I should preface it.

Speaker 3 (16:17):
Basically, whatever I say.

Speaker 2 (16:18):
Crunch, you can't. You can't switch up the story and
get me. Well, anyways, I guess I should.

Speaker 1 (16:24):
You can't.

Speaker 3 (16:25):
You can't undo what I'm about to tell you.

Speaker 2 (16:27):
Okay, all right, So I booked Crunch for a photo shoot,
my first professional photo shoot.

Speaker 3 (16:34):
I get like.

Speaker 2 (16:35):
Three outfits together and he I was living at a
house at the time with roommates, and you came over
to the house and you set up the whole backdrop
in the living room, you put the lights.

Speaker 3 (16:50):
I was like, oh, yes, gonna be a photo shoot.

Speaker 2 (16:53):
And yeah, you took a bunch of photos of all
the outfits I had, and then you know, I asked you,
you know, you know, how much is it it is?
And then I think at the time I paid you
through was it that No, not Venmo, it wasn't it
wasn't there yet, like I think.

Speaker 3 (17:10):
I think it was PayPal.

Speaker 2 (17:11):
And then so I sent you the money because hey,
I knew I wanted to pay for a photo shoot
with a Crunch.

Speaker 3 (17:18):
So I finally got it.

Speaker 2 (17:20):
So you do the photo shoot and a few days later,
it must have been like four to five days later,
I get a text that I was sent money to
my PayPal and it was from you.

Speaker 3 (17:33):
You like put the.

Speaker 2 (17:35):
Money back that I sent And I was like, why
did he give me back the money?

Speaker 3 (17:40):
And I just didn't say. I just stayed quiet, and
I was like, did he do it?

Speaker 2 (17:45):
For was he like hooking me up? Because that's what
I thought, like maybe he was just hooking me up.

Speaker 1 (17:49):
And you just didn't want to ask. I don't know,
you're like all right, I'm not going to say nothing.

Speaker 3 (17:53):
So yeah, so do you do you remember that? Or no?
I need that?

Speaker 1 (18:00):
Damn. I wonder what happened, Crunch.

Speaker 2 (18:03):
You know I got you, bro, I maybe twenty five
dollars each month.

Speaker 3 (18:07):
I'm gonna do it my payments. Sorry, I guess I
gonna eat.

Speaker 1 (18:10):
I wonder if it was a situation like instead of
accepting it, like you just declined it by accident or something.

Speaker 3 (18:16):
What happened?

Speaker 2 (18:17):
Yeah, it came back to me and I was like,
all right, and this was and that was the first
time like kind of meeting him professionally, So like, you know, I.

Speaker 1 (18:26):
Like how you just didn't say nothing. Though I guess
you could have said, like, hey, bro, I noticed you
sent me this back. Was that on purpose? But you
were just like not.

Speaker 3 (18:33):
Shit, just stay quiet.

Speaker 1 (18:36):
Yeah it's messed up. I actually got the free photo shoot.

Speaker 2 (18:40):
I guess shouts out to Crunch for, like I said,
his professionalism, because I feel like I'm not photogenic, especially
fifteen years ago.

Speaker 3 (18:49):
When I was much bigger. And I don't know if
there's because.

Speaker 2 (18:54):
You put me in so many different poses, but I
think the secret was you. You shot me the whole.
What is it called when you give everyone the whole?

Speaker 3 (19:04):
What you took? Is there a name for that? So
I just like the best out of the best.

Speaker 2 (19:07):
You could say, no, but you gave me a bunch
of Yeah, you get all the rows, you gave me
all the rods. Yeah, And there was you maybe took
like two hundred pictures and I found like five good ones,
but the rest was like, I look horriporal on the rest,
and not because of you, It's because of me. But
there are like five good ones that I used for
like a long time for all my flyers and stuff.

Speaker 3 (19:29):
Man, So I got to update that. Oh definitely. Yeah.
They've been talking about that.

Speaker 1 (19:33):
Yeah. No, I saw a crunch the other day and
we were talking about that, and I was telling them
there's just something I don't know. It's just maybe it's
like chemistry you had with the photographer. I feel like
that's a real thing because I've tried other photographers just
to get like a different vibe, and I just didn't
like how they came out. I didn't like working with them,
and I just always had this rapport with Crunching and yeah,

(19:53):
same thing, like he's always like, yo, you got other outfits,
like let's go, you want to go somewhere, like we've
we shot on location multiple times before for and then yeah,
he sends me back like the two hundred photo, like
literally every photo that we took, and then he sends
back some you know, edited.

Speaker 3 (20:07):
Ones and correction.

Speaker 1 (20:09):
Yeah, and then he'll ask like, is there any other
ones you want me to like edit? And I just
think there's just something about having like rapport with your photographer,
and I think that's there's like it's like a real thing,
and we've always had this this good chemistry, so it's sound.
I'm like, yo, we need to do this again. But yeah,
crunch has pulled up to my place before with the
backdrops ob Yeah, we've drove to like downtown. Yeah, we've

(20:30):
we've had some good ones. So we definitely got to
book another one. And if you send me money by accident,
I will definitely send it back to you.

Speaker 2 (20:37):
Bro on this next one, just charged me double Yeah,
there you go make up for it. Speaking of charging
me for the next one. It's more convenient this time
for me because I was walking to my apartment complex
and I see Crunch come out of the doors. I
was like, Yo, what are you doing at my apartment complex?
He was like, I work in Livia now like what

(20:59):
we're like they were, so his studio is in the
same like complex, because I have one of those complex
where the bottom floors of business and then you could
live upstairs.

Speaker 3 (21:09):
And yeah, you're you have like a studio there now
like that you runt out and.

Speaker 4 (21:13):
Yeah, man, I'm right there in downtown, right next door
to you.

Speaker 3 (21:15):
Yeah. Man, so I'm whenever we're ready for that shoot,
I could just walk we walk over.

Speaker 1 (21:21):
Yeah, it's just a one stop shot, like we can
do it.

Speaker 3 (21:23):
Oh now you gotta you guys got to come to
me now.

Speaker 1 (21:27):
Yeah. Yeah, he was on the mobile tip before.

Speaker 4 (21:29):
But still do it, you know, like whenever I need to,
you know. But it's it's so much easier now that
you guys could just walk in literally on me.

Speaker 3 (21:36):
So yeah, prime location too. I love this spot, man,
for sure. It's a it's definitely a prime location.

Speaker 2 (21:43):
But that's where you do your editing, like your master
to studio all day every day.

Speaker 3 (21:48):
That's dope, man.

Speaker 1 (21:49):
What's what's the what's the next thing that you want
to get it into? Like, you know, everybody's doing stuff
on their phones with TikTok and and reels, and people
are blogging all of times something that you did earlier,
and it always felt like you were kind of ahead
of your time. Is there something that you want to
like dab into more, like what's the next thing for crunch?

Speaker 3 (22:09):
Dude?

Speaker 4 (22:09):
I always have questions where I'm like, hey, what's the
best camera that should get I always have people that
are interested, like a lot of inspiring like photographers or
phenographers whatnot. So I want to like do something where
I could I could do like a workshop or something
where I could teach people what I know, Like I
don't know it all, but I could teach you what
I do know, and I don't know. It could just

(22:30):
be you know a lot of people that have been
asking me. So that's definitely on my bucket list.

Speaker 3 (22:34):
To do because I always wanted to do like a
little mini workshop or something. Now have the space to
do it. So yeah, yeah, I say why not?

Speaker 1 (22:40):
Do you have a do you have a team or
is it literally just you?

Speaker 3 (22:43):
No team? Dude?

Speaker 1 (22:44):
You ever have you every thought about expanding your business
and like putting others on and just sending them out
to always.

Speaker 3 (22:51):
Been online on the lookout for like, all right, who
can I vibe with? Because I just want to.

Speaker 4 (22:54):
Like recruit anybody, you know, like I want them to
be like I want them to be like a friend
or whatnot. Obviously business is business, but like I treat
it like like anything else, you know, like if I vibe.

Speaker 3 (23:06):
With you or whatever it is, like I would love
to have.

Speaker 4 (23:08):
A team, but like just it just hasn't happened yet,
and you know, just being patient with it, I think
plays a big part, don't it.

Speaker 1 (23:14):
Yeah, yeah, for sure. I can't remember. But did you
ever shoot any music videos?

Speaker 4 (23:18):
I did a few music videos, a few, not many,
but I did, you know, put my little foot in there.
And then I realized I was like, I don't know
if I'm made for this kind of stuff. Like I
love creating, but I don't think the music video stuff.

Speaker 3 (23:33):
I really didn't.

Speaker 4 (23:33):
It was no, it wasn't really much on my thing.
But I had fun doing it though, So I just
kind of just did more of events, more where I
can kind of like communicate with people it's more of
a hype.

Speaker 3 (23:45):
Stuff like that. So that's kind of where I.

Speaker 2 (23:47):
Go at something I see you doing. Now you're kind
of jumping into correct me if I'm wrong. But the
social media marketing thing where you're filming short you know,
I don't even know if you want to call it
commercials cuz promos, yeah, promos, like they're fun videos, but
it's for a specific business. Is that the new thing
for you right now? The social media marketing like businesses

(24:09):
are hiring you, right.

Speaker 4 (24:11):
So yeah, so I pretty much like whatever I like. Now,
I'm in position now that wherever I can put my
foot in. Like for some reason, it's been working, you know,
like for some reason, like I'll go to like a
taco shop, I'll go to like Daft Talks or something,
and I'm like now creating content for them, and and
they're messing with me. I'm like wow, Like to me,
like that was just like such a home run to me,

(24:32):
just to go into an establishment and just like and
being cool with them and then creating content with them.
And now I'm just like now I'm just like all right,
you know, like they'll just get me tacos.

Speaker 3 (24:42):
Now, I'm like all right, like this is this is cool.

Speaker 2 (24:45):
How did that partnership come about? Did you do something
first because just for you and they saw it.

Speaker 1 (24:50):
Or did someone reach out to someone reach out?

Speaker 4 (24:52):
So it was I was literally a customer, was literally
a customer going there every day and so like I've
just been there every day that they knew what I
owe and they even yeah man. And from there it's
just like I started making little videos for them and yeah,
they're just.

Speaker 3 (25:07):
Were you doing it just voluntarily? Like yeah, look what
I mean? Hello? Wow. Yeah. So it's not all about
the money, y'all.

Speaker 4 (25:12):
Like it's about the passion and they can't just think
about that grand price you could say, you know, so
it's just it's all about the journey y'all. So like
it's all about just creating out of love, out of passion. Yeah,
And I feel like things are just kind of like
work itself out like on that same path.

Speaker 1 (25:28):
I mean, I don't think that's that's a bad thing
to like get get more into. You know. What I'm
saying is getting to these restaurants or these little businesses
and shooting something in there and shooting it to the
owner and then they like it and they're like Hey,
why don't you help us create content because I know
a lot of businesses could use that, especially these businesses
that have maybe like an older owner and they don't

(25:49):
really know social media or anything like that. You can
really tap in with them and shoot some content for
them because obviously you you've always been creative.

Speaker 4 (25:57):
Yeah, and it just fits so perfect too because it
kind of is not outside of my league or anything
like that, because it's still it kind of goes.

Speaker 3 (26:04):
Back to that my space, my space days.

Speaker 4 (26:07):
The same formula that I've always been working with. Nothing's
out of the ordinary. Everything kind of just kind of
I don't know, I just felt like everything kind of
goes together without like without a second thought you could say,
where like it's just like something.

Speaker 3 (26:20):
Totally different, Yeah, Taco Bell. And then now.

Speaker 1 (26:25):
You're are you were always like marketing, you know what
I'm saying, and then now you're getting paid to market
for people and making marketing content. So it's always been
in you to do that, and now that social media
is such a such a big thing to market businesses,
like you're like right where you need to be.

Speaker 4 (26:40):
Yeah, It's so crazy how things just kind of like
it's just it all worked out you can say, and
now we have like the our phones, we could just
make content out of nowhere, like we want to go
back to our computer download them.

Speaker 1 (26:50):
Yeah, that was just so much harder. You can edit
right there on your phone, dude.

Speaker 3 (26:54):
We can edit a Palmer, you know pretty much.

Speaker 1 (26:57):
Definitely so cool.

Speaker 3 (26:58):
A big thing your personality. Where did this charismatic?

Speaker 2 (27:03):
You've always been known as the energetic positive, just you know,
a good guy.

Speaker 3 (27:10):
Like where did this come from? Man?

Speaker 4 (27:11):
You gotta see me at tourney. You might you might
think I'm mad, but me, like you're always happy.

Speaker 3 (27:18):
Yeah.

Speaker 4 (27:19):
So yeah, so that's just me, man, that's just me
having a reason to to just be out and then
just have a reason, you know, like I feel like
plays a big part, Like just this is just me
at home, Dude, at home, I'm annoying, you know, to
everybody else, but like you guys have fun, you know, energies.

Speaker 3 (27:36):
But yeah, man, it's just that's that's just me.

Speaker 4 (27:38):
It's not it's not a front or nothing, but I'm
just I just love having fun.

Speaker 1 (27:42):
Man. I think that's what's helped your brand though, because
I think that's what kind of attracted people to you
because a lot of times photographers, videographers you kind of
maybe know their name or somebody kind of tells you
about them, but you don't really see their face. They're
not really a personality. And I feel like you are
a personality. Did videography and uh and in graphics, so

(28:04):
people could go to you, and you were easy, you
were recognizable, You had the crunchy, You're funny in person,
You're you're charismatic, and I think that that really helped
your brand, because you know that sometimes people could be
a little too professional in a way in those businesses.

Speaker 2 (28:19):
Yeah, did anyone ever hire you to be a host
of any you know, like get on stage, get on
the mic.

Speaker 3 (28:24):
Man, I'm surprised.

Speaker 4 (28:25):
I think I might have done a few things here
and there, but nothing too crazy. Yeah, like, nothing too crazy, man.

Speaker 3 (28:32):
But I wouldn't be surprised after this, all right?

Speaker 2 (28:36):
Oh man, man, Well what's so, what's what's happening now?

Speaker 3 (28:41):
What's new for crunch the business man?

Speaker 4 (28:45):
Dude, I've been having like the best like the last
year and so like last year, this year it's been
it feels like it feels I don't know, it almost
feels like a refresh.

Speaker 2 (28:54):
I was about to say, correct me if I'm wrong
about this.

Speaker 3 (28:58):
Did you kind of disappear for a little bit?

Speaker 2 (29:00):
Disappeared because like I you know, living in Fresno for
a while, you always knew where Crunch it was or
what he was doing. But there was a point where
like you, I don't know, maybe it was just me,
but you weren't doing anything.

Speaker 3 (29:15):
Is that fair to say? Yeah? Definitely, fact, big facts. Yeah.

Speaker 4 (29:18):
Because first for a second though, like after COVID happened,
like it just kind of went silent for a second. Yeah,
and then like I felt like almost had like cause
I still had stuff to do, like finish like projects obviously,
like you know, like the fun stuff is like shooting
and like doing the video and all that, you know,
fun stuff, and like the next workload is like the editing. Yeah,

(29:38):
I definitely I definitely went like on a burnout kind
of like where I'm like I kind of just stopped hating.

Speaker 3 (29:44):
I didn't like.

Speaker 4 (29:45):
Nothing no more. I'm like, this wasn't fun. I was
just doing the same thing. And it had like a
little like moment where I'm like, you know what, like
is this even for me? And you know, little by
little and it was just like I kind of like
went away from that phase, and I I started having
fun with it again, Like I started doing things where
I'm like, all right, let me do the stuff that
that that I like doing, you know, like obviously I'm

(30:06):
still gonna work because it's gonna pay the bills or whatnot.
But I think I started doing things a little different now,
like I started doing things when I first first started
like doing because not everything has to be about like
a check or you know, financially whatnot.

Speaker 3 (30:22):
And I just started doing.

Speaker 4 (30:23):
Like fun stuff, you know, like like the blogging stuff again,
and started doing a little shorts now.

Speaker 3 (30:27):
And now I don't have to worry about like making
like a long video. It could be short.

Speaker 4 (30:31):
I don't have to put too much thought onto it,
and it's gonna be fun. And then yeah, the last
few years, man, it's just it's been great the last
three years.

Speaker 2 (30:38):
You could say, I mean what you just said is
so strong because it's things that we've been talking about,
even with mental health. Go do things that you want
to do. It's so strong of just that statement.

Speaker 1 (30:53):
Yeah, I think sometimes you just get caught in, like
it starts to be repetitive or like you said, it
starts to just become a check and once you get
into that mode, you just start not having fun again
and you almost like lose yourself on like why you
started to do that. So it's interesting that you know,
COVID kind of you know, fucked up a lot of
people and that kind of messed you up in a

(31:13):
little bit, but you kind of took yourself back and
you said, you know, I need to go back to
like my roots, or I need to start picking jobs.
It's fun for me. And then once you start feeling
like that and that energy shifts, like things will just
start coming back to you again. It's crazy how that works.

Speaker 2 (31:28):
I got to shout you out also because you're somebody
that you try to support as many things going on
in town.

Speaker 1 (31:35):
Yeah, and you.

Speaker 2 (31:36):
Are seen and if it's a party, an event, whatever
it is, I see you out there trying to support
as many things. Obviously you can't go to everything, but
I see you out there ro and I think that's
appreciated from whoever's throwing the event. You know, I saw
you at the last Lakura and like, you know, those

(31:57):
are the homies events and it was good to see
you there. And yeah, so shout out to you for
doing that too.

Speaker 4 (32:03):
Man, yeah, man, anything anything like people invite me to.
Like I'm just like if I could, I would.

Speaker 1 (32:08):
Yeah.

Speaker 3 (32:08):
You know, I just seen just the other day at
some Halloween.

Speaker 1 (32:10):
Uh treats out there. You actually just put a video
out right, Yeah, put.

Speaker 3 (32:16):
It out today too, so nice, it was nice. I
want to be I'm DJing this Sunday. I want to
see you guys. I'm gonna see you in Sunday. Then Okay,
there it is.

Speaker 1 (32:24):
Yeah, yo, there it is.

Speaker 3 (32:26):
Bring the camera or your phone whatever, let's go. Yeah.

Speaker 4 (32:30):
So stuff like that, Dude, Like I love doing that
stuff because I everything. Everything that I would book would
be just all paid gigs, and now I get to
do like fun stuff like that, like donate my time
and it just feels so good because it's like a
different type of like the different type of event just
makes you feel good, you know, like it makes you
feel good you're doing something good for the community.

Speaker 1 (32:52):
It's just a rock with it.

Speaker 3 (32:54):
You know what makes you sad? Bro? You're always and
everybody's always telling me like.

Speaker 1 (32:58):
I don't think I've ever seen this dude in a
bad mood or like get annoyed or anything.

Speaker 3 (33:03):
Because he disappears he won't show it.

Speaker 1 (33:06):
He just be gone.

Speaker 2 (33:07):
You won't see any vlogs, nothing on the phone in man,
But but you do you get I'm sure you get
sad at times and.

Speaker 3 (33:16):
Yeah, not much. Yeah I believe that too. That's not much.

Speaker 1 (33:20):
I mean that's good though. You know what I'm saying,
like the energy and it's contagious because like every time
I see you, like it's it's good times. It's like
we're laughing or we're talking about stuff. So keep that up, man,
keep it up.

Speaker 3 (33:32):
I get it from my dad, you know.

Speaker 4 (33:33):
Okay, you sho me and my dad like he's just
like he'd be like, damn what he is smiling all
the time.

Speaker 3 (33:38):
Now we know.

Speaker 2 (33:39):
Man, we appreciate you stopping in and this was fun
just conversating and.

Speaker 3 (33:45):
Telling these stories.

Speaker 2 (33:46):
So yeah, crunch anything you want to plug on, how
people can confine you or book you for something.

Speaker 4 (33:52):
Yeah, man, you guys, could you ask your follow me
on Instagram on Crunchy Films or if you want to
go wedding or anything like that. It's under my professional account,
which is Ricardo Photo Films. You guys can find me
on there, message me in dm me and then yeah, man,
that's where you can find me at there.

Speaker 1 (34:09):
It is.

Speaker 3 (34:09):
Yeah, man, appreciate it continued success.

Speaker 4 (34:12):
Thank you guys for inviting me. No, it's our pleasure, bro,
It's our pleasure.

Speaker 1 (34:16):
All until next time. This could give me for our
podcast