Brad Heinrichs On The Wild West Of NIL & Rev Share | WUW 578 - Washed Up Walkons

Episode Transcript
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Speaker 1 (00:00):
Brad Heinrich's back on the show today for the third time.
I believe in this guy's life and what he has
to deal with with the nil the rev share You're
gonna hear all about it. It's nuts. I'm not convinced
this guy isn't. On the phone twenty four to seven
with the coaches, the players, recruits, Stoners a lot of
interesting info and updated thoughts on the current landscape of
college football college sports. Brad is always great, You're gonna

(00:22):
love it. Let's have a day, Let's.

Speaker 2 (00:23):
Go Iowa busy seasons?

Speaker 1 (00:55):
What could have oh Brad, what could have possibly been
taking up your time? Just trying to at a quarterback?

Speaker 2 (01:03):
Yeah? Just that?

Speaker 1 (01:05):
How how annoying is that? Are you? Are you pissed
that you that you started this? Are you just not
at all?

Speaker 2 (01:11):
Not at all? It's been It's been one hell of
a Ryan I'll tell you that. I mean, my book,
when the book I come out with, will be very entertaining.

Speaker 1 (01:19):
I can I'm buying that. I'm buying that thing for sure. No,
but seriously, there's got to be there's got to be
moments where you sit there and you're just like, what
did I get myself into.

Speaker 2 (01:31):
Those moments usually happen when I'm talking to an agent
who is who was preaching the accolades of their clients
and telling me how great they are. If I didn't
know any better, I would have thought this person won
the Heisman Trophy last year.

Speaker 1 (01:46):
They all did. It's like, oh gosh, now that actually,
just that statement makes me cringe a little bit because
to think that these college kids now have agents, I mean,
that's that's yeah.

Speaker 2 (02:00):
It used to be that just maybe your five star
kids or your like marquee transfer kids have agents. Now
the walk Ons have agents. I mean, you're like, everybody
has an agent. It's insane. And what's really bad about
it is these agents rip off these kids. It really

(02:22):
pisses me off. So, like, these agents, these agents make
like ten to twenty percent, and it's not going to
change how much they're going to get for me, and
so all they're doing is giving their money away.

Speaker 3 (02:33):
Wow, I mean, so like standard NFL fees correct three yep,
What in the world is making them justify ten to
twenty percent in college football?

Speaker 2 (02:45):
I think the answer is because a lot of them
aren't going to make the NFL in those and so
you know, and and the amount of money that they're
going to get in college may not be much either,
so that agent wants to justify their time. And so
you know, it's you know, if a kid's going to
make twenty five thousand dollars, an agent doesn't want to

(03:07):
you know, what's three percent of twenty five grand, like
seven hundred and fifty bucks or something.

Speaker 3 (03:11):
Yeah, serious, plus hours to them that they got to
find that guy ideal.

Speaker 2 (03:17):
Yep.

Speaker 1 (03:18):
I suppose that's true, But man, I don't.

Speaker 3 (03:21):
I mean, so, I mean, do you think that the
agent actually ends up getting these kids more money than
if the kids just negotiating there on behalf?

Speaker 2 (03:30):
Almost never?

Speaker 3 (03:31):
Yeah, I mean when you're talking about like I get
it in the pros, when you're talking the difference between
forty and fifty million dollar contracts. Sure, but like you know,
we're talking a few grand here and there, right, Yep.

Speaker 2 (03:43):
When I when I try to tell the kids that
IOWA is that when you sign your deal with the agents,
you need to tell them to preclude the swarm money
from the money that the agent can get or get
a percentage of. But if and I don't have a problem,
if they want to pay them ten percent because they
got them a deal with power aid or something on

(04:06):
the side. Heck, you know, go get it. That's great,
you know, I think that's fair you them pay them
something for that. But to to basically take ten to
twenty percent off the top of the money that I'm
going to give them, no thanks. I don't think that's fair.
And so I tell our kids to try to negotiate
that out. But either way, it still seems like a

(04:28):
pretty hefty, hefty percentage.

Speaker 1 (04:30):
Especially because God, there's so much to this. Every time
we're on with you, it's like it's like you have
to I mean, the things that you have to keep
up with, Brad are just unbelievable. They're just it's insane.
And now you've got and we're gonna we're gonna bring
it up in a second here is probably gonna be
a large part of this year for you, is is

(04:52):
how this all works now with Revshare And that's that's crazy, right,
But Yeah, that has.

Speaker 2 (04:58):
Changed my life. That's changed my life dramatically from last year.

Speaker 1 (05:02):
Yeah, and I can't wait to hear about that, could
you quickly as much as you can. I've heard from
the a couple of guys who have described it. But
the way the Swarm works at Iowa maybe not like
a lot of collectives. You guys have basically set it
up where there's a couple tiers and depending on how
how old you are in the program. I think before

(05:23):
it was like scholarship or non scholarship, but that's going
away kind of. It's it's like you can be on
a couple levels and then is it maybe based out
by a little bit position, but you're not you're not
making all these individual deals with guys. There's sort of
a structure in place, and that's why they're gonna get
what they're gonna get.

Speaker 2 (05:41):
Yeah, So the way we've historically done it is and
as you guys remember, we have two separate organizations within Swarm, right, Yeah,
and one of them is the five oh one C
three Charity. So that's you know, Joe Iowa fan who
wants a tax deduction for giving you know, twenty bucks
a month they donate to the collective, and what that
money does is it helps pay It's really kind of

(06:03):
the base benefit for these guys. Yeah, and depending upon
what year you are in the program will determine what
your opportunity is in that in that regard obviously the
longer you've been in the program, which I'll say your
how about you're in school, but you're playing football. So
so like, for example, Nick Jackson wasn't with the freshman

(06:23):
when he showed up in what he was getting right,
you know, he was a he was a four plus
year guy. Yeah, so he got it. He gets the
same as if he had been here his entire career.
But the freshman get the lowest tier and we'll actually
walk ons below that. There you go, and then yeah,
there you are.

Speaker 3 (06:41):
We would the walk ons are happy to beginning it.

Speaker 1 (06:44):
We would have we would have taken a pod Cherls
burrito man.

Speaker 2 (06:49):
Yeah, and so that's what we got when we did
the uh I AW Women's football club or a cadet,
we got.

Speaker 3 (06:57):
We got lunch at the end of it.

Speaker 2 (06:59):
There you go. And you probably haven't been the facility lately, maybe,
but when every time I've gone there and I've had
their meals, I'm like, guys, this is fantastic. This is
this isn't like this is this wasn't like Reno Hall
food like that I had when I was there at Iland.
I mean it's great. Yeah, this stuff is really good

(07:23):
and the walk ons get that too, by the way,
in case people don't know that everybody on this everybody
in the facility gets to eat the same stuff. But anyway,
So so you have those different levels depending upon your
tenure in college football or basketball. I'm talking about football now.

(07:43):
And then you have the swarm inc, which is more
of a business sort of the business side of it's
where corporations or donors who have businesses donate there get
the tax reduction for marketing purposes. And there's usually around
twenty twenty five guys on the roster at least that

(08:03):
are getting that money extra and that's really where and
those twenty five are hand picked, if you will, as
you might explain.

Speaker 3 (08:14):
Those Are they handpicked by the donors, I'd assume, or no.

Speaker 2 (08:18):
They can be generally though, it's it's it's yours truly, with.

Speaker 3 (08:23):
Something like hey, I think this is who you want
to partner with.

Speaker 1 (08:27):
Yeah, yeah, you don't have to put it. You don't
have to sugarcoat it, Brad. It's the good guys. It's
the it's not the it's not the snappers, it's not
the walk on, it's it's the guys who play. They're forward.

Speaker 2 (08:38):
It's the guys that are moving the needle the most. Yep,
all the kids can everybody on the team helps move
the needle, but I'm talking about the ones who individually
move it the most.

Speaker 1 (08:47):
Yeah, they're the most marketable. That's who it's it's the ones.

Speaker 2 (08:51):
Yeah, and so anyway, that's all. That's all changing a bit.
And the the interest part about it is that with
this potential revenue sharing agreement that may or may not
go through. If it does go through, it will be
litigated substantially and will probably be changed by the courts

(09:16):
several times over the next few years. Anyway. But what's
interesting about it is the thing about transfers. Now, the
revenue sharing if it goes through, will come will take
effect July one. Okay. So let's say you're a transfer
and you're looking to come to Iowa or anywhere, and

(09:36):
now you have like before, it was sort of me.
It was me doing the entire negotiation, right, and and
I was the money guy and I was it. Well,
now there's the there's the brad negotiation piece for the
first six months, then there's the revenue sharing piece after
that's for the next six months. So the coordination has

(09:58):
to be much greater, and I'm not fully in charge
anymore of that piece, or you know, if you know
what I'm talking about, fully in charge is really kind
of a well, it didn't mean to sound conceited about it. No,
I had more of a more of a role there.
Now it's it's revenue share and swarm in combination determining
what a person's going to make in the next, you know,

(10:20):
for the next twelve months, and that's become a you know,
a real interesting piece. And quite frankly, I think that
the market has bloated itself for because of this fact
where a lot of the collectives, not us, but there's
a lot of collectives out there that are throwing they're

(10:41):
emptying their their buckets, so to speak.

Speaker 1 (10:44):
They feel like they're getting they're getting that twenty million
or whatever.

Speaker 2 (10:47):
You're like, they think they're going away on June thirtieth,
and so whatever moneys they have, they're just pouring it
in one. So that drives up prices for these transfers.
I think these transfers are getting better deals than they
could ever imagine because of this interesting nuance that's going
on this year.

Speaker 3 (11:08):
So like these you think these schools are trying to
get all the money out the door now and get
their guys in the facility, in the program, and then
once the House settlement goes through, that the universe is
just going to start footing the bill for the majority,
and they're kind of going to Yeah.

Speaker 2 (11:24):
I think yeah, I think yeah, And I think that
the number of guys that are going to be under
my watch, if you will, for lack of a better word,
will be fewer than it is now. Or I've got
the entire program and the base piece, and then I've
got the twenty twenty five that are in the sort
of Upperrachialon group. I could see how I may have

(11:48):
the upper Rachelon group moving forward to some level, but
probably not the base the base guys. It's you know
what I mean, That's the way I sort of envision
it in my head working.

Speaker 1 (12:00):
So we'll see just see why do Why would these
other collectives think that they're not because because it's not
this money goes through. Okay, Now, the universities can pay
twenty two million across all their sports or whatever, but
collectives are still you can still be a collective like
there's no rule. That's outlawing you guys.

Speaker 2 (12:22):
No, there's nothing outlawing us there, depending upon what the
settlement language says. The ultimate settlement settlement language says. What
could happen, though, is that in exchange for taking the
revenue sharing money, I am transferring my rights to my name,

(12:45):
image and likeness to the university in some form or fashion.
So I will not be getting anything from a certain collective.
Now again, that could be that could be very much litigated, right, sure,
you know, can you really tell me that I can't
get both? Right? Yeah? You know, I mean there's gonna
be a lot of people who.

Speaker 3 (13:05):
Think that chance kind of out of the bag at
this point.

Speaker 2 (13:09):
Yeah, And so so the people who think that that
the collectives going away are saying, well, they're gonna they're
gonna give up their rights to get money from you
once they take the revenue sharing money. And I'm like,
I don't know. I mean you to tell me that
Caitlin Clark couldn't still sign with State Farm if she
was getting revenue sharing money from Iowa. I'm pretty sure.

Speaker 3 (13:32):
That, I mean, she would have gotten a quarter of
of the university's rev share just by.

Speaker 1 (13:38):
Yeah, these athletes that I are glad that Caitlin's gone
because she would have been.

Speaker 2 (13:43):
Well it's interesting though, and and so you know now
if well, under the revenue sharing rules propose revenue sharing rules,
any deal that comes in over six hundred bucks has
to go through a clearing house. You know, we're Deloitte,
this this random company. Deloitte is going to tell us

(14:06):
whether that deal with that person, that student athlete is
worth the money, there is an appropriate amount for you know,
for the for the deal, which I think is absolutely obscene.
So Deloitte is going to now decide effectively, the n
C double A is now going to decide what someone's
market value is. How do you think that's going to

(14:27):
work in court? Not?

Speaker 3 (14:29):
Well, well, poor poorly that that doesn't sound very capitalistic
of me.

Speaker 2 (14:34):
Yeah, I just you know, I look at that and
I just laugh and shake my head and go, who
do we think we are here? Like, does anybody have
any common sense out there?

Speaker 1 (14:44):
Is there is there a chance that that is just
a front to say, oh yeah, we're looking them over
and they're just going to allow everything to happen.

Speaker 2 (14:54):
Well, we'll see, right, I mean the minute, all it's
going to take is one rejection. Yeah, I know, here comes,
here come the attorneys. Right, it's going to be happy
because a court is going to say, we all know this.
A court is going to say a person's market value
is what somebody's willing to pay them to do, absolutely period.

Speaker 3 (15:12):
Mayok, at the NFL players, right, they get millions of
dollars contracts and they do all their marketing stuff on
the side still and it doesn't stop them from doing anything.

Speaker 2 (15:20):
Yeah, that's I mean, that's what I'm saying. And you know,
it's interesting. I talked to Kirk yesterday and one of
the things that that he said that I thought was
very insightful is he's like, you know, guys, we have
a He's like, bright, you, we have a model here
with the NFL, and it works pretty well. Why are

(15:41):
we not, like, why aren't we paying attention to what
they're doing? And maybe since this is becoming the minor
leagues for the NFL, why aren't we kind of dovetailing
off of their rules which we know are legitimate and
actually work all that stuff? Yeah? I mean, and he's
exactly right, and maybe that that's where we ultimately end up.

(16:05):
We have collective bargaining, we have you know, all of
the same types of rules that the NFL has. Just
seems like we may ultimately head that direction, but it
may take a lot of pain and suffering until that happens.

Speaker 3 (16:20):
So here's my question with revenue share. You know, all
but coming, you know, we'll see how this settlement if
it passes or whatever. Are the athletes going to be
employees now of the university?

Speaker 2 (16:37):
Great question in my view, yes, but I'm not sure
that that. I will tell you that there's a definition
of employee that's maybe not exactly what you think, right,
So I'm not sure if they technically will qualify for,
you know, as employees. I thinking the answer might actually
be no. But again it's going to depend upon the

(16:59):
language that on how it all works out. But if
you if you're an employee, for example, then you're entitled
to some level of benefits. You're entitled to to certain
things that that maybe a ten to ninety nine contract
employee might be entitled to, which ten night nine employees
are not entitled to benefits for sure.

Speaker 3 (17:18):
I can see them being like trying to yeah, independent
contractors so they don't have to pay benefits or that's.

Speaker 2 (17:23):
Right, that more pension or or all of that stuff
that that might that might actually.

Speaker 3 (17:27):
Cook calm down the line or whatever.

Speaker 2 (17:29):
Yeah, all of those things that could come into play out.
Think about that workers comp fully cow they're they're getting
they're getting hurt on.

Speaker 3 (17:36):
The job, huge liabilities down the line, right right.

Speaker 2 (17:40):
So so that's yet to be determined, but you know,
I think effectively they will be, but technically maybe not.
If I was to bed, we'll see.

Speaker 3 (17:49):
Interesting and then, you know, I think so as far
as you know, you say that you're going to kind
of take a step back or you're ideally or you
think you will take a step back from like the
base you know, payouts to guys. Who's gonna be in
charge of distributing revshare from the university side is going

(18:09):
to be the g MS on the teams.

Speaker 2 (18:11):
Uh yeah, it's gonna be so like Tyler on the
football side. And you know, and he's taken over, you know,
really that role already where he's you know, he's got
his list of who's making what from revenue share and
obviously I have to to to work with him on
the swarm side, so he kind of knows what a

(18:32):
kid's total package is. And of course the the agents
are as you can imagine wanting as much of their
their student athletes money. They want it all up front,
of course, right, so that becomes this big negotiation and
you know some of it, it's it's it's fun the

(18:53):
first time, and then you know, real quick, huh.

Speaker 1 (18:59):
Yeah, we got to kat we gotta uh. I think
I've said this before. We just we just got to
become an il agents for Iowa. Just take over well and.

Speaker 3 (19:07):
Then we're gonna just gonna Pepper Brad here for no left.

Speaker 1 (19:11):
Right, no, no, no, no, we'll undercut him. We'll undercut him,
and then we'll just make our money by.

Speaker 3 (19:16):
Undercut the agents out there.

Speaker 1 (19:17):
Yeah, and tell and tell all the Iowa athletes, guys,
just be with thought. We played, we played for KF.
We we know this program. We're cool. We're gonna take
less than the other agents and we'll just have like
fifty or sixty athletes on our roster and that'll make
us our money. And then you know, actually.

Speaker 2 (19:37):
Actually might be on you might be onto a good
business model.

Speaker 1 (19:40):
To be honest with you, to be honest, I thought, Tyler, Okay,
I don't know if I can handle it. I really don't.
I probably I mean this, this drives me crazy, Brad.
I get the sense that for you, with your math
mind and and you being uh a numbers guy, some
of this you probably nerd out on a little bit.

(20:01):
It's like very cool for you.

Speaker 2 (20:03):
Oh yeah, oh yeah, yeah, trying to figure trying to
project how much money I'm going to raise versus what
I'm going to pay out, and that's actually somewhat That's
what's made this job really a bit of an adrenaline
rush for me, because you you know, in my regular business,
I have all the money ahead of time before I'm

(20:24):
spending anything. Now, just like a regular charity, I'm making
promises and then I gotta go raise the money.

Speaker 3 (20:33):
And it's like it's kind of like going all in
on a hand of poker. No, and you don't have
another you don't have another rack to buy.

Speaker 2 (20:41):
In with, that's right, that's right. Or having a having
a putt on the last hole for a thousand bucks
and you've got fifty dollars in your cocket and the
guys twice your size.

Speaker 3 (20:53):
Oh yeah, money's in the car.

Speaker 1 (20:56):
Just get that right, double or nothing? Can I go
all the way back to the So the two arms
of the swarm how this is kind of unrelated after
we got off on the on the topic, but how
much of the swarm inkside where you're dealing with the businesses.
It's it's that upper echelon, it's that quarter of the

(21:17):
team that's twenty five guys, twenty five percent basically of
the team, who's the most marketable? How much of that
how much of those financials are random and just kind
of come to you guys versus how much are you
actually delegating like we're trying to seek out this much
on that side of things on a consistent basis.

Speaker 2 (21:38):
Let me make sure I got your question? Are you?
Are you so when I'm out when we're out looking
at players, we have a sense. Now granted, the next
agent that tells the truth might be the first one,
but you get a sense for what the market is
for a certain player. Yeah, and you're trying to figure

(22:04):
out are we going to have the funding for that
for that type of student athlete? Like you know, we
there's you know, the remember the Tennessee quarterback, the guy
that kind of roasted us in the Bowl. Yeah, you know,
I think the rumor was he's getting seven million dollars, right, well,

(22:24):
you know, if Tyler could could make a phone call
and say, hey, we got seven million bucks for this quarterback,
and I would respond I wouldn't even call him. I
would text him, absolutely not. You know, but you know,
you kind of get a broad sense for really what
your budget is or what you feel like you can

(22:45):
project to be able to raise from your donor base,
and then you figure out, Okay, Tyler, what are your needs?
We got this this many positions, and this is what
this one's going to cost, this is what this one's
going to cost, and you kind of start to budget,
and then it gives him an idea of what type
of student athlete is going to go after. Okay, we're

(23:06):
going to try to get a quarterback. Well that's seven
million dollars. One isn't even more of a phone call
for example, right, you know, but my goal this entire
time has been I don't want finances to ever come
in the way of us going after who we want. Yeah,
I can tell you that they didn't want They don't

(23:26):
want a seven million dollar quarterback. They just are not
that interested in a seven I know that sounds crazy, but.

Speaker 1 (23:31):
He that was That was we had the conversation on here,
Like we should not go spend several million on a quarterback,
Like we need to get the guy who's right for
us for you know, and maybe who knows. I mean,
you can give me the exact Mark Ronowski number after
the podcast, Brad, I won't tell anybody, I promise, And
but like we can go get him for whatever we

(23:53):
got him for. But like, let's not get one of
the top three guys that's going to demand two or
four six million dollars half our war chest or whatever.

Speaker 2 (24:02):
Yeah, well, that's what you've got to be smart about, right,
You've got to be able to to and that and
revenue share is gonna be a big player in that too.
You know, you guys talk about geeking out over the numbers,
and this is kind of you know, the stuff I
kind of get a kick out of is, you know,
when when Tyler is trying to figure out how much
do you pay these guys versus somebody else? You know.

(24:25):
To give you an example that I find interesting is
like Phill Parker uses as you know, Kevin you and
I mean, I have to tell you that he doesn't
like to put his corners out on an island like
maybe other programs would. Well, it's likely and I don't
I don't know this is projecting because we don't we
don't know what what everybody else is doing. But my

(24:47):
guess is that if they're putting corners out on an island,
they might pay be willing to pay their corners more
than a school like Iowa would where we're playing a
different type of defense. Yeah that makes any sense. Again,
I'm using a different programs relative.

Speaker 3 (25:06):
Yeah, yeah, different programs have different values on their players
based off how they use the position.

Speaker 2 (25:10):
Sure, and you can use tight end as another example, right,
you know, historically we're going to probably put a bigger
value on tight end than usc is. Who's more interested
in throwing to the Keishawn Johnson's of the world, you
know what I mean. So, you know, so it'll be interesting.

Speaker 1 (25:30):
Uh God, every every time you answer a question, it
just it it opens up twelve more boxes. That just
seems I mean, you you've got to be on the
phone all the time.

Speaker 2 (25:41):
Uh yeah, a lot of there's a lot of a
lot of phone calls. Although less this year than last year.
Last year it was pretty intense for me. I think
this year Tyler Barnes took the brunt of everything, you know,
because he's he's a revenue share, he's a new GM.

Speaker 1 (25:55):
So I was just going to say, so his life,
you say, your life has changed, His life has changed.

Speaker 2 (26:00):
His wife, yes, has gotten a lot worse from the
standpoint of you know what he's having to deal with,
for sure, That's all. I mean.

Speaker 3 (26:09):
Have they created a new position, because I feel like
that's more than a one man job now, Like he's
got to have at least a couple of guys with him.

Speaker 2 (26:15):
He's yeah, he's he's got people Underneathan. But I think
they've created I mean, if you look at his title
last year versus this year, I think GM is in
his title this year in some capacity. I don't know
exactly what his title is, but he's he's more of
the GM now versus like director of recruiting, right, you
know what I mean? So that that has I think

(26:39):
he's he's definitely his role has definitely increased within Iowa football.
And I would imagine that, you know, I would basketball
is going to have their own GM, and maybe women's
basketball and wrestling. I mean, I could see all of
those sports specifically having their own GM.

Speaker 1 (26:58):
Well, you bring up you bring up rest. We just
got this kid, Bo Bassett for five billion dollars online.
It's got to be true.

Speaker 2 (27:06):
Yeah. Yeah, I also heard we paid Kate. I also
heard we paid Kate mcner over a million. So I'm
not sure what I'm believing at this point.

Speaker 3 (27:14):
Speaking of other sports, have they kind of duped it
out as to who what sport gets what percent of
the university's rev share?

Speaker 2 (27:21):
Yet, isn't that interesting? Yeah? So every school gets to
decide their own right, right, and and so what is
that going to look like?

Speaker 3 (27:31):
I think the basic answer would be what percent of
revenue do you bring in? That's what present you get
to share.

Speaker 1 (27:37):
But some of them don't bring in any that's.

Speaker 2 (27:40):
Right, and so up until up until if you remember what,
you probably don't remember because you know you have follow
us like I am. But there was you know, the
Biden administration had issued something that suggested that Title nine
would apply to the revenue sharing and so the twenty
plus million dollar would be split equally between men's sports

(28:02):
and women's sports. Okay, and then I think it was
just today, or maybe it was yesterday. My days are
starting to blend together here, But the Department of Education
came out and stated that they don't believe that the
the revenue sharing money, not the title line applies to

(28:23):
the revenue sharing money. So so the way I expect
Iowa to do it again, this is speculation because there's
not been anything published and Beth is keeping this all
pretty close to her best. But the speculation is that football, basketball,
women's basketball, and wrestling will get the you know, nine

(28:46):
percent of the of the rake, if you will, And
there may be some minor sports that get some. You know,
if you've got a great golfer or something in there,
you know that that deserves something.

Speaker 1 (29:00):
Nebraska is going to spend a decent chuck on volleyball.

Speaker 3 (29:04):
Oh yeah, and I'm sure you see, schools won't spend
a dime on wrestling, but they'll give their baseball players
a lot of money, you know.

Speaker 2 (29:11):
Yeah. Yeah. I remember when I was talking to the
Auburn collective and it was the Auburn guy, I think
it was Auburn. They have a they have a fishing program,
and so they have nil money for fishermen there.

Speaker 3 (29:21):
I thought, yeah, that's college experience. I'm not gonna lie.

Speaker 2 (29:26):
I mean, can you imagine getting all your bait and
lures and rods and reels for free.

Speaker 1 (29:31):
Hey brother, ay, brother, we got your new boat this
year going out.

Speaker 2 (29:34):
It's amazing to do it.

Speaker 1 (29:36):
That is insane, That's that's crazy. I had a buddy
who roped in college in Oklahoma. Oh really yeah, yeah,
he was rodeo. So like imagine you're just like, yeah,
we'll give you, we'll give you twenty grand, come down
here and rope some calves.

Speaker 2 (29:51):
Man. Yeah, you're we'll get you a bigger belt buckle.

Speaker 1 (29:55):
Oh they love belt buckles, they love those things so man.
So so you do have to very much so be lined
up with Tyler Barnes now, because you don't want to
go and tell this kid, hey, this is what you're
going to get from the swarm or here's your opportunity here,

(30:16):
or Barnes doesn't want to go and say, hey, you're
going to get this much. And then together you come
together and you're like, here's what we were going to do,
here's what we're going to do. And now you've over
promised him and you're like that's too much that or
that's not enough.

Speaker 2 (30:29):
Absolutely. Yeah. So thinking like I said, I think you're
onto it, Tyler in that in that this year, especially,
it's a you know, there's fifty the first six months
or our mine, the next six months are his, and
whatever he doesn't want to pay in the next six
months or can't pay in the next six months is mine. Right. Yeah,
it's sort of a you know, but he can't. He can't.

(30:52):
He can't pay anybody until July one.

Speaker 3 (30:55):
So is is the rev share is that projected to
only be able to happen during the season, like you
can't like kind of like NFL you'll get your game
check every week or what.

Speaker 2 (31:07):
They can do whatever they want, Okay. And the other
thing that's interesting that you guys might find interesting is
that it seems as if they're on the rev share side,
you can put performance incentives, whereas in my NIL stuff generally, Yeah,
it's been that you can't pay based on performance. I
can't say, hey, you dropped a pass last week, I'm

(31:27):
not paying you this week. You know, I can't do
that exactly. But but in the but in the in
the rev share side of things, if the GM wants to,
you know, put bonuses for wins, bonuses for some individual,
we expect you to do a you know, X, y Z,

(31:47):
A B C. They can put incentives in there in
their contracts just like anybody, like players and coaches are coaches.

Speaker 1 (31:55):
Get And I think that's good. I think that's.

Speaker 3 (31:58):
Great because like if you have a guy that I
think we want to go after this guy, but he's
got a little bit of an injury problem. Yeah, you
can make that on the repsture side, like, hey, we
need ten games audio to get your full package or whatever.

Speaker 2 (32:12):
I think. I think, I think you're you're right. I
think that though that you got to be a little careful, right,
I mean, you don't want to say to a wide receiver,
I expect this many catches in this many yards and
this many touchdowns or you're not getting X or what
you know. I mean that's why the NFL does it.
I get it. But there's danger in that too, which is,
you know, you get something.

Speaker 3 (32:33):
Unhappy with the amount of targets they're getting. Yes, yeah,
you create a bad locking environment.

Speaker 2 (32:39):
It becomes it becomes more about the individual accolades than
winning a football game. And and as you guys know
better than anybody, Kirk is all about winning. He just
wants to win. If he doesn't care, he doesn't care
whether it's you know, whether it's six to four or
forty one thirty five, he wants to win it.

Speaker 1 (32:57):
Yeah, I think in college you stay away from the
stat incentives, but like I think the availability incentive is
is maybe good. Like we need you at least playing
the game. I mean, not to get two d a
bit to it. But di iawa Hawkeyes rant it that
a little bit this year, or at least there was
some speculation on a few guys like ah, he's sitting out.

Speaker 2 (33:19):
There's no questions, not playing, no question.

Speaker 1 (33:21):
It seems like you maybe could play.

Speaker 2 (33:23):
Yeah, let's go back to the agent discussion, and you
can probably read between the lines on some of that stuff.
These agents are. You know, it drives me crazy. You know,
these kids will will listen to their coaches, work their butts, uh,
get to IOA or anywhere right wherever school they're at,

(33:46):
listen to the coaches, listen to the coaches, listen to
the coaches, get wooed by an agent, and then suddenly
the agents they're listening to the agent and not giving
a damn about what the coaches are telling them, the
people that help them get to where they are, And
the agent says that, you know what, maybe I think
we I think we've got enough film here, You're we're good,
you know, or you know, it's it's you know that

(34:11):
these agents, I'll just say, these agents are giving some
of these players advice that isn't in the best interests
of their team at all and really not in the
best interest of the kid long term. And I just
hate seeing it. And and some kids act on it.
Some kids don't, you know. And I think in our case,

(34:35):
a lot of our guys have injuries and so it's
not as egregious as I've seen elsewhere. But yeah, yeah,
I mean agents are In my last twelve months, I've
started to believe that many agents of the root of
all even.

Speaker 3 (34:49):
Are speaking specifically for the Iowa guys. Is there like
a handful of guys that represents the majority of the players?
Are you dealing with one hundred different agents?

Speaker 2 (35:01):
There's there's there's a lot now, going to be two
more tomorrow, Brad, Yeah, this may be. This may be
the last episode of the washed Up walk On, So
it'll be uh, you know, it'll be the walk On Agency.

Speaker 1 (35:19):
We actually take a quick break to to talk about
the way that we've got our reparations on here. Uh
are our nil post hawk and that's by just clinging
onto any relevancy we still have left and any business
that will support us. On here in that right now
is Eagle Point Solar. You can see it down here

(35:40):
on the bottom, Brad. People are willing to give us
money as well to direct their company. Right now, we
have a solar solar company who's uh, I was just
trying to save people a little bit of money. We
thank them for supporting the show. Thirty year warranty on
these on these solar modules down there in Florida, you
could get a lot of sun still in Florida.

Speaker 2 (36:01):
I am and I've got a solar panels on it.

Speaker 1 (36:04):
Look at that.

Speaker 2 (36:05):
I'm I'm a I will.

Speaker 1 (36:07):
Involve It could no better guests for tonight's episode than
or for an episode during this month. Who knows how
much money you could save the solar company when they
ran me through all this stuff. They like to call
it the cost of doing nothing. Right now, you're paying
the energy company. You know, you're you're at their will.
They send you the bill, You're like, all right, that's
what I'm That's what I got. If you do nothing,

(36:28):
you're going to continue to pay that amount of money.
What if you could be saving money on your monthly
bill by having those solar panels up on your house.
Who knows Eagle Points Olo. They're asking you to go
to their website sign up for their free solar analysis.
You just send them a copy I believe twelve months
worth basically the last year of your bills, kind of

(36:49):
your setup, your address. I mean, these guys have done
over four thousand installs. They know what they're doing. Everything's
in house. They'll give you a free two hundred dollars
gift card just for doing this soul or analysis. And hey,
you could be someone who saves money. Maybe you aren't,
but maybe you are. You could be, But you could
be like Brad, but without all the nil bullshit. You

(37:10):
don't have to worry about any of that. You just
got free solar energy and you're just living off the sun. Baby.
Come on now, shout out to EPs Eagle pointsolar dot com.
Tell them we sent you, Tell them the walk On
sent you. Speaking of walk On's Brad, are they even
a thing anymore? What does that even look like? Rip?

Speaker 2 (37:28):
Yeah, you know, m yeah, there's gonna be that. They're
still gonna be on eighty five scholarships, So I think
we've decided that. I don't know that, and I think
the SEC is mandating it. I don't know if the
Big ten has yet. I don't think they have, but
I think that our intention, from what I understand, is
that we'll be at eighty five scholarships, but we'll have

(37:49):
one hundred and five on the roster. So there's gonna
be twenty others. But I would suspect that those twenty
others will have some form of compensation that might uh
serveertly make them feel like they're so the.

Speaker 1 (38:02):
Level at which they would at least be covered for
the room board and everything scholarship would do.

Speaker 2 (38:10):
Pretty one might think that, yeah, I don't have them.
I've not looked at all of the number. I don't
know exactly what they're all getting, but I think that's
the general concept, is that if you're on the one
oh five, you're probably going to get something.

Speaker 3 (38:24):
I wonder that like if obviously the idea is that
either Revshare or swarm Fund is gonna kind of bridge
the gap between not having a scholarship or having a scholarship.
If those twenty guys are going to be more likely
to be in state. Do the cost differences in those
I don't.

Speaker 2 (38:43):
Think that we're necessarily from what I talking to Tyler,
I don't think that that's necessarily a factor. They want
the best, they want the best one oh five they
can get, you know, I I.

Speaker 1 (38:59):
Will not I mean, well, here's what I.

Speaker 2 (39:00):
Will say too, is that there were some tough conversations,
and there are people that they really wish didn't they
didn't have to say goodbye to because they thought they
still had, you know, the the the upward the potential
for upward trajectory that would get them on the field ultimately.
And so that's actually I thought that was a bit

(39:21):
of a blow.

Speaker 3 (39:22):
Yeah, it's absolutely going to crush. I don't know what
the roster number is, but it's usually on one twenty
five yeah.

Speaker 2 (39:29):
Yeah, or one thirty yeah. But now, at the same time,
we also might end up getting some some players in
the eighty five to one oh five range that are
pretty high quality players because we're able to give them,
you know, the SCS. They're not getting full scholarships all
the time, so it could be that we're able to
pay a kid that would have taken that fifty percent

(39:52):
ride at northern you know, North Dakota or whatever, and
we're getting them at Iowa for you know, more money.
We can give them more money and they may be
a better player.

Speaker 1 (40:05):
The Kevin and I had a conversation a couple episodes
ago about you know, you start to do the numbers
on what you're with a roster limit. You now care
about room limits, position limits. Right, It's like you're filling
out a fantasy football roster. Yeah, And you know, in
my case, it becomes very apparent for the specialists. Like

(40:27):
there was several times where I had two or three
other long snappers in the room. Uh, there was I
think at one point we had four long snappers, four kickers,
and four punters. There was twelve in the room. And
it's going to be that's going to be cut in half.
I mean it's going to be two at each position.

Speaker 2 (40:44):
I would think so. And I think that the guys
that are more versatile are going to be more valuable, right,
I mean, you get a you get an offensive lineman,
you can play all positions, all five positions or what six?
I guess it is the six five five positions, tell
and play football all five positions. That's going to be

(41:04):
more valuable than you know, a guy who's just a
left guard for example. You know, and your right to
your points about specialists. You know, we we'll probably have
a second kicker probably there certainly won't be a third.
And you know, if if, if somebody else can do

(41:25):
long snapping and do something other than long snapping, I
think that something that you know, that gives us everyone else.

Speaker 1 (41:31):
Oh my god, we're gonna have. So we're making a
save the walk On T shirt. It's coming out soon's
it's gonna save the walk On.

Speaker 2 (41:39):
Yeah. No, I mean, I'm and I'm and I'll be
a little bits you know, I know what you do.

Speaker 1 (41:44):
No, you're you're one hundred percent correct. It almost shifts
back to the other way there you So Casey Kriter
was got I mean still playing in the NFL. Hope
to have him on soon. Actually the guy before him,
and even Casey Casey was a converted D lineman like
walk on D lineman. The guy before him was the
same thing. He was like a he was alignment that

(42:05):
just knew how to snap. And back before I mean
going back to the eighties, it was basically like, hey,
there's a guy who plays line and also knows how
to long snap, and I mean, shoot, it could just
go back that way, like there could just be tight
end long snapper hybrids. And I mean that we're gonna
have to make a save the long snapper. Sure, God
damn it, I'm gonna have.

Speaker 3 (42:25):
To basically do the parents out there listening, teach your
kid out a long snap down caro position they play.

Speaker 1 (42:30):
Yeah, facts, yeah, but also hope that they're going six
three or four two twenty and can run, because that's
gonna give him a chance. And my kids have no shots.
So that's that's. Uh, it's so, I mean, you don't
have to disclose any information, but a lot of hard
conversations is ia there. It's the rules by camp. Right.

(42:53):
I imagine a lot of kids, and I will probably
from their side, wants to be up front as early
as they can be because they want to be helpful
to these kids, like, hey, we want you to go
and find a spot if we maybe don't think you're
going to be here. But also, man, that's quick to
figure out who your one oh five is, especially before springball.
That's tough.

Speaker 2 (43:13):
Yeah. There's some kids though that I want to come
in here in the spring and compete and see if
they can't expect that, yeah, make a go there also
can there also can be some kids that are you know,
in the two deeps that or or just outside the
two deeps that are scholarship guys that decide they want

(43:35):
to leave after the spring because they're getting passed up.
There's gonna be some interesting position battles out there the
spring that you know, may alter the trajectory of the roster,
and some guys that may be on the outside looking
in right at the very moment may end up finding
themselves inside after the spring.

Speaker 3 (43:55):
You imagine how I mean, competing for a spot in
spring ball and camp. It's like stressful enough, but can
you imagine like you're actually playing for your roster spot now,
hey NFL baby, it's yeah, it's seriously, it's but like.

Speaker 2 (44:10):
Like I mean, it's becoming more and more like it
every day, right.

Speaker 3 (44:14):
You know, eighteen and nineteen years old. Man, that's just
different though it.

Speaker 1 (44:18):
Starts skill a little bit more.

Speaker 3 (44:19):
But you remember the anxiety of like cover drie like
you're doing You're about to do your coverag droll.

Speaker 1 (44:26):
You imagine that your.

Speaker 3 (44:27):
Roster spot might be on the line based how you
perform that.

Speaker 1 (44:30):
Yeah, your your your film reps are Now that's a
lot more than just your pride. It's like, hey, buddy,
you're so so, let.

Speaker 2 (44:38):
Me ask you. Let me ask you guys this. Would
it have made it more stressful or would it mattered
to you if money was also on the line back
when you were doing.

Speaker 3 (44:49):
This, man, I mean, I mean probably more. It definitely
doesn't make it less stressful. I don't know. I My
biggest fear was always or anxiety is like, because we
watched all these reps on film in front of the
entire team, He's like, don't look like an idiot, man,
just do a good rep. I don't want to get

(45:11):
called out in front of the entire team for a
shitty row.

Speaker 1 (45:14):
I mean, yeah, it's hard for me to answer that
because my I was never in a real spot. I
was so lucky with where the ross the depth chart fell,
and I was basically given a position and said, hey,
just as long as you're not terrible, you're gonna be
the guy. And I was good enough at the beginning
and then got better. And I think I'm catching passes

(45:40):
which we honestly we installed way too late, just underutilized.
I can't believe we didn't throw me in the passing game.

Speaker 2 (45:47):
You know, I've I thought that. I thought too. In fact,
I was wondering when they would.

Speaker 1 (45:52):
Most people were asking the question, why are we not
throwing ninety?

Speaker 3 (45:56):
This plays averaged us fifteen yards a snap? So why
why haven't we Why haven't we gone back?

Speaker 2 (46:04):
Why don't we go to it multiple time game?

Speaker 1 (46:06):
I mean, and you saw that they did. After that,
we threw onto We threw like a swinging gate to Hawkinson.
I think Rafstetter threw a pass to a J. Panessa.
We started to get exotic after I proved that, hey,
we're athletes.

Speaker 3 (46:18):
You know, Woods was on something for for a couple
of years.

Speaker 1 (46:21):
He's put them away in the back.

Speaker 3 (46:23):
I've ever gone quiet for a little bit. But I think, well.

Speaker 2 (46:26):
There was also there was also a time when KF
was like remember the year when KF just went rogue,
like hashtag super aggressive that year where it was like,
all of a sudden, it's it's fourth and seven, fourth
and goal from the seven, and we're going for this
and I'm just like, wait a minute, what are we doing?
Like what this is? Is Kirk having any experience here?

(46:48):
I mean, it was. I don't know what year that was.
I don't know what year that was, but I distinctly
remember thinking eighteen. We're going to this.

Speaker 1 (46:58):
A couple of questions from our our our subscriber base,
who've got some some we call them the walk on
army around here, which I can I guess we're gonna
gonna have to. Uh. Someone asks, why isn't the Swarm
drink sold in Kinnick Stadium? Are they are?

Speaker 2 (47:14):
It is?

Speaker 3 (47:15):
Yeah?

Speaker 2 (47:16):
Yeah, yeah, so so they have kind of yes. So
there's two ways you can help us on game day. One,
the Swarm beer is located at most the concession stands.
It's either on tap or in cans, so you can
buy it there. They also have the Swarm selters I
believe in in many cases, uh, around in the concession area.

(47:40):
And then I know this doesn't sound like much, but
if you you can round up whatever, whether you buy
Swarm anything or not, or just buy some nachos or
popcorn or something, you can just round up and all
of those monies go to to Swarm. I'm not sure
that they're going to uh if air Mark is gonna

(48:04):
agree to my new pricing which has every single thing
costing something in one sense. Yeah, I get every time.

Speaker 1 (48:15):
I misread the question that the person asked, why isn't
the swarm water sold in Kinnick, Oh?

Speaker 2 (48:21):
Swarm water, you know, swarm water is is something that
is just kind of getting some traction. I think it's
just being sold in in the moin areas like that.
Do I mean make the quick trips? I think have it?
So anybody out there in de Wine go out the
quick trip swarm water. Yeah, And you know it's the

(48:44):
answer to the question though, is that we have the
Iowa has a contract with Coke Pa Cola, and desani
Is is a coke product, So putting swarm out there
would be trampling on the on the course the rights

(49:05):
of Coca Cola. And that's a no no, Yeah, that's
the answer there.

Speaker 3 (49:09):
I mean Cox got a lot of money so many
designing water bottles back in the day.

Speaker 1 (49:13):
Oh yeah, we sure that.

Speaker 2 (49:15):
Another question, I was going to get it in facility
and I haven't been able to do that.

Speaker 1 (49:19):
Another question was has you have you ever looked into
other local retail opportunities like frozen pizza or grocery stores,
swarm clothing and shields, all that stuff do you care?

Speaker 2 (49:32):
Yeah, I have, I have, I have and and you know,
at some point, I'm like, okay, are we really gonna
are we kind of diluting the brand here a little bit?
If all of a sudden you're going in and you're seeing,
you know, frozen pizzas with the sw Iowa state? Does that?

Speaker 1 (49:48):
I think?

Speaker 2 (49:49):
You know, I just feel like sometimes that cheapens it
a bit. But you know, that's my own opinion. To
some level, maybe I should be a little bit more
welcoming to those ideas because I've had them pitched to me,
and I know, but the same group that I would
say did and I said no and they said yes.

Speaker 1 (50:06):
I mean part of that part artist didn't feel like me.
Every new thing you add on that, the operation just
gets bigger and bigger. Are you guys still a super
lean op over there?

Speaker 2 (50:15):
Are you?

Speaker 1 (50:15):
Are you three people still? Two?

Speaker 2 (50:18):
Who?

Speaker 4 (50:19):
Me?

Speaker 2 (50:20):
Me and my full time employees? So I've got one,
I've got I've got one person on my payroll, and.

Speaker 1 (50:27):
It's got to be the leanest. It's got to be
the leanest collective in all the country.

Speaker 2 (50:31):
Well, it allows us to give a higher percentage of
the donator donors money to the kids, and that much
I'm pretty proud of. I think we're over nine percent
of the monies they get donated to the SWARM actually
make it to the student athletes. So to me, that's
really doing the part of my job is to take

(50:52):
donors money and be good stewards of it. And I
feel like I'm not doing it. I'm not doing I'm
doing them a disservice if I'm you know, taking thirty
cents off the top, you know, of every dollar. And yeah,
the kids don't get as much. So I'm trying to
do my best to you know, translate as much as
much one to one as I can donor moneys and

(51:13):
and and I.

Speaker 3 (51:16):
Think very aggressive. I think like the average nonprofit in
the country is like only thirty cents in the dollar
makes it to the actual cause or something like that.

Speaker 2 (51:24):
I think it's higher than that for good ones, for
reputable ones. But but I think that. But I think
that if you compared us to you know, most charities,
people would raise their eyebrows and go, oh, it's not bad.

Speaker 1 (51:36):
I'm sure the guys, you know, yeah, you.

Speaker 2 (51:41):
Know, there's always some that do most do. There's always
some that don't write everybody's work.

Speaker 1 (51:50):
Again, it's going to be from our perspective, we're coming
from like you know, we were, We're just trying.

Speaker 3 (51:56):
We had to buy our own food for the first
two years. Man like these Yeah, from our perspective, these
kids could not have a better possible college experience.

Speaker 1 (52:05):
There is a there is a post talk nil thing
come in our way though, maybe, which is cool. Yeah,
uh it's not. I mean it's a good chunk. Wait,
we we love it. The kids now over at Iowa.
You know, the guys on the team would probably be like,
that's all you're getting. Like, bro, we don't have an
il Dells like you guys do.

Speaker 2 (52:25):
Now do you think that the social media, though, makes
the makes the college athletic experience tougher?

Speaker 3 (52:34):
I mean we had obviously, but it wasn't It wasn't
as toxic back then. Probably.

Speaker 1 (52:40):
Yeah. I have a hard time. Yeah, yes, but you
can always turn it off. I mean it's not like
someone's fortunate you use it either.

Speaker 2 (52:48):
It did.

Speaker 3 (52:50):
Yeah, we didn't have Twitter.

Speaker 1 (52:52):
We can have it.

Speaker 3 (52:53):
We just couldn't tweet.

Speaker 2 (52:54):
You had, so you just had to read it and
shut your mouth. Yeah that's kind of what you guys.

Speaker 3 (52:58):
I never found it Jersey Joe and actively seek it out.

Speaker 1 (53:03):
Just search his name after.

Speaker 2 (53:07):
I'm gonna find this guy. Hey, listen, I had somebody.
What was it? Oh? I had somebody after we didn't
get the first quarterback. The kid from Pennstein, the Pabula
guy tweet at me that I needed I needed, I
needed to.

Speaker 1 (53:27):
Could have been great. It might have been Grant up
here in the other corner.

Speaker 5 (53:30):
Hey, yeah, that was my burner account. Sorry. So sometimes
sometimes after when it gets the late, I just fire away.
I'm not thinking too much.

Speaker 2 (53:38):
Just happens.

Speaker 1 (53:39):
This brad guy doesn't know what he's doing.

Speaker 5 (53:42):
Needs to hear the bars clean.

Speaker 2 (53:43):
If you've been off, yeah, you've been offul quiet Grant,
I'm I'm, I'm I know, I know what's coming. You're
gonna hit me. I don't got it.

Speaker 5 (53:51):
I don't have singers.

Speaker 2 (53:52):
I don't know. I don't know what that Grant.

Speaker 1 (53:54):
Actually, we can actually credit Grant. Whatever money you guys
gave to the incoming transfers in the portal this past
couple of months, we can credit Grant as well. He
did a lot of uh uh social recruiting work, a
lot of Yeah, he was retweeting all their highlights and really.

Speaker 5 (54:11):
It's two grassroots, really really think we're doing here online.

Speaker 2 (54:15):
Yeah, I actually saw a couple of those from didn't
you have?

Speaker 1 (54:19):
Who?

Speaker 2 (54:20):
Did you have? Did you have? Did you fire away?

Speaker 1 (54:24):
If there's any chance that anybody is going to come
to Iowa, he just tweets out, Mark Kronowski, you are
an Iowaha guy we.

Speaker 5 (54:32):
Have If you're about a little recognition, are you going
to start putting the ideas out there with it's like
an inception? But for nil and transfer portal stuff.

Speaker 1 (54:42):
I've got a question, one more question for you, Brad,
before I let Grant ask really actual quality questions in
this craziness. And I suppose maybe it's the agent's now
it's maybe not the kids specifically, but you know you're
not supposed to before you're in the portal, you're not
supposed to be talking to anybody. We know that that
it is way out the window. I have to imagine

(55:02):
that I was still cleaner than almost every other school
in the country on doing things the right way. Still though,
still though you can't control outside interest from maybe reaching
out to or or the coaches can't control that. Have
you have you ever been contacted by like a like
a player you specifically, or the swarm specifically, or by

(55:23):
or by an agent. That's like trying to like gauge
interest in like hey, we know, yeah, of.

Speaker 2 (55:30):
Course, of course, oh yeah, oh yeah.

Speaker 1 (55:34):
And you're when what do you say? As someone who
does this clean, You're like, hey, you got to go?
Or do you not respond at all?

Speaker 2 (55:43):
I might say I'll either a lot of times there's
no response at all. But but but sometimes I'm kind
of like, hey, you know, your dude gets in the portal.
If he's as good as you say, then we'll take
a look. You know, I'm sure we'll be happy, happy
to take a look. Yeah, well we'll talk. But you know,

(56:04):
sometimes they say the name. Sometimes they're not saying the name.
Sometimes they're describing somebody that could only be one person.
You know, that's weird how it all how that's all played,
that's all played. But yeah, you know, these agents they'll
they will float they you know, float names of players
out there that they represent and find out what the

(56:25):
appetite is to try to figure out what the market
is for them portal. So then they go to the
kid exactly that happens. It's just happening all the time,
and uh, you know, and I'm sure it happens for
our kids too. And then you have you know, I'll
leave you this one one story. You know, we had

(56:47):
a kid that had a pretty good year for us.
He's coming back and and an SEC school. Big shock
was you know, hammering his d MS. And I was
to say the school, It was more of I think,
you know representatives that that maybe collective people or or
whoever else, not like the head coach, but you know,

(57:09):
somebody who's representing them, you know, throwing numbers at them,
you know. And then our kids like then all of
a sudden they come to me and say, hey, so
and so is offering whatever to our kid. He's not
even in the agent. He's not even in the agent.
He's not even in the portal, you know. And it's like, well,
we've got to figure out what we're doing here. Are
you guys going to be able to come anywhere near

(57:29):
that kid wants to be a Hawkeye, he's you know,
just he loves it here. But this is real money,
you know, And and so you got to try to
figure out a way to to to quickly appease them
without upsetting the equity and your roster and all these
other things.

Speaker 1 (57:49):
Maybe moments for you, there's maybe a moment too at
some points where potentially you have to be like, hey, Bud,
we don't have it.

Speaker 2 (57:56):
Yeah that's right, you know, or or you know what,
it's just that that doesn't fit our budget, that doesn't
fit what we're trying to do here. And and and
you know, we've we've we've told people, hey, go to
this other school. I mean they're gonna pay you that,
Go go get it. I don't blame you one bit,
Go get it. And you know, in the one case
I'm specifically remembering where we said that it's still here.

Speaker 1 (58:18):
Yeah, yeah, you know.

Speaker 2 (58:21):
And again you don't know what's true what's not true.
I'm choosing to believe that he just loves Iowa in
the program so much that he turned down all sorts
of wild amounts of money to stick around. But anyway,
it's interesting. The book will be good.

Speaker 3 (58:38):
To tell all books.

Speaker 1 (58:40):
I'm gonna twenty five years right on the shelf.

Speaker 3 (58:44):
That story makes me wonder if like there's any crazy
like uh programs out there that are like intentionally doing
that to like they're like say their rival schools or whatever,
just so funnel.

Speaker 1 (58:57):
More just the guys.

Speaker 3 (59:01):
They can't go after guys who are in the portal
or whatever.

Speaker 2 (59:04):
Feels like a telethon. I mean, I feel like some
of these schools just have like a legion of people
and they give them a list and they just go
and they pepper these kids on other teams. You know,
here are the guys from Iowa, Here are the guys
from I always stay, here are the guys from wherever.
I want you to just, you know, do everything you
can to get them to become interested in us. That's
what I think has to be happening, because it just

(59:24):
feels from what from the from the feedback we get
from our players, that's that's happening some time.

Speaker 3 (59:30):
Do you think that if they they could implement some
NFL like anti tampering rules, that this stuff kind of
goes away or like is it just the police rule?

Speaker 2 (59:39):
Yeah? Once again, once again, it feels like the NFL
kind of has it figured out right. I mean, you know,
we would seem that that would make a lot of sense.
I mean, these poor kids, I mean there I say
poor kids. They're not poor anymore.

Speaker 1 (59:51):
You're looking at the poor kids, but they have to.

Speaker 3 (59:54):
Make tough decisions, neither of which are bad.

Speaker 2 (59:59):
Yeah, they're making tough decisions. But you know, the kids,
he's twenty years old, he's you know.

Speaker 5 (01:00:05):
And.

Speaker 2 (01:00:06):
You know it's happening during the season, not just after
the season. It's like happening during the season, and it's
really hard to it's hard to believe now. You know
what's interesting, though, is if you look at our track
record of people leaving that were difference makers and our

(01:00:27):
track record of bringing in guys, we're not, you know,
our turnover, our churn, I'm gonna call it our churn
isn't near what other programs are. I mean, you look
at some of these programs that are getting seventeen twenty
kids in the transfer portal. Kidding, it's a lot, that's
a lot. I mean, you had twenty kids in the
transfer portal to what twenty twenty five freshmen I don't

(01:00:50):
know how many year and a half, Like, you know,
that's like that's like half of your scholarship kids are
new any year. I mean, you got to put the
ams on the helmets for a while, so you know
who the hell that these kids are.

Speaker 3 (01:01:03):
Yeah, I mean, it takes a while to build a
cohesive program. You can't do it a bunch of first
year players. My last question for you is repshare agreements.
Can those be multi year? Is like that we can
like lock these kids into like hey, you're here for
two three something years? Or is it just gonna be
on a year by year basis and like a free
agents every year.

Speaker 2 (01:01:25):
I got a that's gonna be an interesting concept. I
wish you could have multi year agreements, but I my
understanding is that it probably won't be. It'll probably be
one year, one year deal, so to speak. You know,
I think, wouldn't it be nice if just like again,
just like the NFL, I got them for this number
of years, you're locked in. You're gonna get paid X dollars,

(01:01:48):
but you're here, You're not gonna go You're not going
to Michigan. You know, you're not going to wherever. So
that I think it's gonna be a one year deal.
But again, April seventh is the big day when I
think the judge is going to rule on this, so
we'll learn a whole lot more.

Speaker 3 (01:02:08):
We have a we have a friend I'm not gonna
mention who who has a vital interest in that agreement.
Not being upheld because he forgot to sign up for
the litigation.

Speaker 2 (01:02:23):
Oh no, we.

Speaker 1 (01:02:24):
Will not name him. He is. He's going into the
Hall of Fame of his high school.

Speaker 2 (01:02:30):
That's all I know. Does he have his initial?

Speaker 1 (01:02:34):
Yeah, yeah, it might rhyme with snake schoolik.

Speaker 5 (01:02:40):
Could be literally anyone though.

Speaker 1 (01:02:42):
Yeah, but it's probably could be anybody. Uh So that
was a fun conversation yesterday and it was just a
very himm thing to do. But yeah, g Bone fire
away so we can let Brad sleep. I don't know
if he sleeps actually, but uh no.

Speaker 5 (01:02:55):
Yeah, Brad got a couple of things for your first
one is you mentioned the like Brad should be in
prison or.

Speaker 3 (01:03:01):
What everything earlier?

Speaker 5 (01:03:02):
What are What's something that a lot of people on
Twitter maybe are like, oh I can't believe Brad did this,
or how to Brad allow this tap of that? Actually Brad,
Heindrich says, no, say over that it's like this might
be new knowledge people that this is not a part of.

Speaker 1 (01:03:15):
What you do for swarm. Such a good quin makes
you think, I mean, that's an incredible question.

Speaker 2 (01:03:22):
I mean I was dreading I was dreading these questions
things that that that there are miss maybe misconceptions that
kind of where you're getting at. Well, I'll tell you
a big one is where I could I completely screwed up.

(01:03:44):
I did like this call to arms concepts when we
were when we thought we were going to have a
good shot at getting this this kid from Penn State,
and I tweett that, you know, please please give where
you know on the precipice of greatness here and literally

(01:04:04):
thirty minutes after thirty he like calls the coaches and
commits to Penn State and then and then too much
to make it even worse for me. Not only does
he do that, but he then like posts the Missouri.
You know, I'm going to Penn State, commits to Missouri.
He's a Penn State kid that went to Missouri. He
like posts I'm going to Missouri. It seemed like almost

(01:04:28):
instantaneously after that, and everybody is calling me this complete
scam artist that you asked for a whole bunch of
money when you knew this guy wasn't coming just to
try to get money from us. You are you deserve
to be in prison. That was That was one of
those where I'm like, oh my god, that's my timing
was so bad.

Speaker 3 (01:04:49):
I will say I was.

Speaker 5 (01:04:50):
I do, and I'm always happy to have done it,
But I would I think I donated ten minutes before
Pepula once somewhere on.

Speaker 2 (01:05:00):
Yeah, and you were, and you were, you were.

Speaker 1 (01:05:02):
Grant was actually the guy, I mean, I can get
it who said you needed to go to prison.

Speaker 3 (01:05:05):
So this is full article.

Speaker 5 (01:05:08):
It could be anyway.

Speaker 2 (01:05:09):
Yeah, yeah, So I'm sure there's plenty of others. I
think a lot of people. One of the big, one
of the other bigger misconceptions Grant is just that that
I am out there eyeing the talent. You know, you're
looking at the guy as a Chiefs fan who wanted
us to take Deshaun Watson over Patrick Mahomes. I thought

(01:05:31):
I thought he would be better because he'd beaten Alabama,
and Mahomes hadn't beaten anybody in college. Okay, I thought
Ryan Leaf was going to be better than Peyton Manning.
I would make a pretty poor talent evaluator. So I'm
not the one. I'm not historically been the one that's
out there looking for guys. I'm the one that tries
to make Iowa football or basketball dreams come true. Once

(01:05:54):
there is some mutual interests that's wow.

Speaker 5 (01:05:58):
The next question for you is, I remember Odell Beckham
Junior at one point wanted to be paid in crypto.
I believe my team is any io athlete wanted to
be paid in crypto like a meme coin?

Speaker 2 (01:06:07):
Maybe has it ever been?

Speaker 5 (01:06:10):
Not?

Speaker 2 (01:06:11):
Not yet? Not yet, But as this thing continues to
move along, that kind of thing would not surprise me.
But no, nothing like that, because I think the agents
don't want to be paid in crypto.

Speaker 5 (01:06:27):
They want it's understandable.

Speaker 3 (01:06:29):
Follow up question, does the Swarm drop a meme coin
to raise revenue?

Speaker 2 (01:06:35):
Yes?

Speaker 5 (01:06:36):
Oh you have to have that so fast?

Speaker 2 (01:06:39):
Ye mean point?

Speaker 6 (01:06:41):
Or a meme coin like a like a if you
create it and if you create it for me, and
you know, I'm happy to play ball with you, but
I don't.

Speaker 2 (01:06:51):
I'm an actuary. I don't have a lot of.

Speaker 1 (01:06:53):
We're gonna talk to it the entire will.

Speaker 4 (01:06:56):
We're gonna we can vodka sam onside that say, you know,
and the Swarm logo on the other and we'll see
what you see.

Speaker 5 (01:07:07):
How then my last thing is, and I know you
just mentioned that you don't want to devib value the
brand everything, but I did bring some ideas for you
for how this is how the Swarm can potentially make
some more you know, just some extra cash just to
have around. So and then I just added another one
to what we just said. But we'll get there eventually.

(01:07:28):
The first one is, uh, we restore the Hawkeye Express
and the tickets could go to Swarm. How does that sound?

Speaker 2 (01:07:37):
Actually it sounds and asked for a long time.

Speaker 5 (01:07:40):
I think that the just loose rail car, the loose
cars are just somewhere in South Dakota for some reason.

Speaker 2 (01:07:46):
It's yeah, I don't know, but the you know, I'm
just still hoping for the the addition to the seat
of licensed stuff goes to Swarm. But I haven't haven't
won that.

Speaker 5 (01:07:59):
That's maybe we'll put that as a maybe.

Speaker 2 (01:08:01):
Uh.

Speaker 5 (01:08:02):
This one is a lot of people on Twitter request
of this one that we sell all of fran McCaffrey's
quarter zips he keeps, He keeps tempting us with those beautiful,
beautiful quarterships him in his stack.

Speaker 2 (01:08:14):
Wouldn't you want to have a team? Would be found?

Speaker 5 (01:08:18):
Swarm sells them, now, Swarm sells them exclusive.

Speaker 1 (01:08:21):
That would make some coin right there, I would think.

Speaker 2 (01:08:25):
So, although I will tell you that, uh, the the
maybe maybe you guys have done really well with it,
but apparel just doesn't pay quite like you might hope generally.
But maybe you guys have killed.

Speaker 1 (01:08:38):
I won't divulge numbers, but I mean, we've made some
money on apparel. It's it hasn't been bad. It doesn't
it doesn't support the brand. I mean it by no,
by no means are we am I pulling in a
salary on apparel. That's for sure.

Speaker 2 (01:08:51):
It probably raises awareness, which you know maybe indirectly translates cerevity.
But it's the in and of itself we have not.
I can tell you that the swarm has not, you know,
profited immensely.

Speaker 3 (01:09:03):
It's sufficient for our purposes. It's not nearly in the
realm of the numbers that you need as correct.

Speaker 5 (01:09:09):
Yes, okay, yeah, that makes sense.

Speaker 2 (01:09:13):
That makes sense. This is a fun one.

Speaker 5 (01:09:15):
I'd like like I'd like to see a swarm fifty
to fifty raffle at sporting events. So you see like
the ticket teer going around.

Speaker 2 (01:09:25):
Ahead of you on that one. So we have our life,
we have our gambling license.

Speaker 1 (01:09:29):
Oh boy.

Speaker 2 (01:09:30):
And and and that is something that might actually have
some legs. It's just a matter of grand it's going
to be moved. But we have the ability to do this.
It's just a matter of whether we can get the
powers that be to agree. But this is something that
we've we have been talking about for over a year

(01:09:50):
and we have the we have we have the gambling
license to do it. Now, there's there's technicalities and you know,
doing this at you know, at football games, but I
think it's been done Elshore.

Speaker 1 (01:10:04):
It's going to become the grants base, the third full
time member of the Swarm. Uh follow up questions as
far as powers it be go to circle back around
to our conversation before on the last podcast we did
do I need to like Secret Ocean's eleven in and
steal the season ticket holders list of names?

Speaker 2 (01:10:24):
Yet?

Speaker 1 (01:10:25):
Or are we have we made any headway on that?

Speaker 3 (01:10:29):
Oh my best, No.

Speaker 2 (01:10:33):
I am blaming that. She's been very but I don't
have that. You know again, I'll I'll get everything I want.
But she's been, she's been, she's been great to work with.

Speaker 5 (01:10:45):
I will tell you that now, fifty fifty would be great.
I would, I would, I would, that would be cool.

Speaker 2 (01:10:52):
What do you think? What do you think we would get?
What do you think we would get.

Speaker 3 (01:10:55):
Give me at least fifty bucks from me. I, oh you, I.

Speaker 5 (01:10:59):
Would be dropping a irresponsible amount. I just love seeing
like I love you. Just love seeing the paper come
out of the machine. Honestly, there could just be nothing.
It could be all just blanks. I just like seeing
the paper.

Speaker 2 (01:11:13):
So when you have one dollar a ticket? Is that
would you do?

Speaker 3 (01:11:16):
Come on? Inflation is gone. He's got me at least
a couple of bucks a ticket.

Speaker 2 (01:11:20):
Yeah, a couple.

Speaker 3 (01:11:22):
I think you people on the stands right inside the
where the entry gates, so you can just buy one
on your way to your your seat.

Speaker 2 (01:11:28):
It could be a student job.

Speaker 5 (01:11:29):
You just walk up and down the aisles the whole game.
Just tickets to your tickets here, get your tickets. Could be.

Speaker 2 (01:11:36):
I've been trying to I've been trying to get donation
buckets put inside a canic where people can just throw cash.

Speaker 3 (01:11:42):
They don't take cash anywhere any better. No one's got cash.

Speaker 5 (01:11:45):
Like a like a Catholic mass.

Speaker 2 (01:11:48):
Well, I'm fine to put I'm fine to put QR
code with for ven whatever the QR code on the field.

Speaker 5 (01:11:58):
Sorry, sorry dude, for this, for the swarm. Sorry Duke Slater.
Here's a QR code instead.

Speaker 2 (01:12:07):
That sounds amazing. I mean I like that.

Speaker 1 (01:12:09):
Can we put on the screen, go to check out
the walk on store, check out, join the army, we
need one to join the swarm. We could be helping
out Brad here.

Speaker 5 (01:12:17):
So then real quick though, the last thing we mentioned
the fifty to fifty raffle. You have a gambling.

Speaker 2 (01:12:21):
License, then how far? How far are you.

Speaker 5 (01:12:23):
Await then from just saying, hey, a vacant spot downtown,
here's ten black.

Speaker 2 (01:12:27):
Jack tables the swarm sports book, Now that would be
that wouldn't that be fun? Yeah? There's I think when
I say gambling license, I think there's there's some there's
levels to this, guys, right, but yeah, that that would
be that would be lucrative. I don't think we would
need any donations if we just put some black.

Speaker 5 (01:12:52):
Friday, Saturday, Thursday night.

Speaker 1 (01:12:55):
I seventy nine off degenerate gambling.

Speaker 5 (01:13:00):
Okay, well we'll put that down as another maybe. So
we got we got fifty fifty raffle. It's pretty I'm
getting pretty much good to go. And then because because
you know express and pump and don't mean coin is
maybees is.

Speaker 1 (01:13:15):
What I'm getting.

Speaker 2 (01:13:17):
Maybe, Yeah, the meme coin is you know I'm gonna
have I don't. I don't have Sam's numbers, so I'm
gonna have to try to that might that might be
a you know, you know, some project for somebody else
to see if she would she would consent.

Speaker 1 (01:13:30):
Don't walk on we'll they'll walk on coin. We'll do that.

Speaker 5 (01:13:34):
We I appreciate you taking my questions though, Yeah, my ideas,
I appreciate it.

Speaker 2 (01:13:38):
Yeah, I can't. I can't believe we haven't talked about
Mark Ronowski. I was expecting that best. I guess you
guys have covered.

Speaker 3 (01:13:44):
We got our guy.

Speaker 2 (01:13:46):
I think so. I think I think so. I think
the coaches definitely think so. I think that that's you know,
some you know, it's the whole, you know sometimes you
think God for un answered prayers. I mean, I think
they're they're thrilled that it worked out the way that
it did that that we didn't get the guy we

(01:14:07):
thought we were going to get the first the first time,
and we got who we got. This is an Eyewak,
This is an Ioway kid. Basically, he's he's our type
of guy. He uh, he's he's humble, he's hungry, he's
he's got a chip on his shoulder, and he wants
to prove to everybody that he belongs to play not
on the NFL, but in the Power five level and

(01:14:28):
and be successful. And he's highly motivated. Yes he yes,
he had surgery, but he's doing great and he's I
think he's probably even ahead of schedule. So I think
everything's well, we'll see. You know, you can probably roll
back the tape and find where I said that we

(01:14:48):
were excited.

Speaker 3 (01:14:48):
About Katy, So it is No, that's good to hear.
That's all I needed to hear. How much was that?

Speaker 2 (01:14:58):
And actually and actually all I took it? One things
Kirk told me yesterday is like he's fired up about
all of our transfers. He's he's super happy with who
we've got so far, and I think we may get
one or two more, maybe after the spring, if it
works out.

Speaker 5 (01:15:11):
How much was the injury a part of the pre
commitment discussion, Like, do you guys have like a thing
where you got like, hey, we just got to disclose
like an injury thing.

Speaker 1 (01:15:19):
Going on here?

Speaker 3 (01:15:20):
How much does that win?

Speaker 5 (01:15:21):
Not just even Gronowski specific, you can even go.

Speaker 2 (01:15:24):
Brother, yeah, yeah, yeah, I mean again, well it's not
like the NFL, where before you even start talking, they
have to go and take a physical and all that stuff. Right,
So it's you know, it's it's it's speed dating. You know.
I can tell you that that Iowa knew, absolutely knew
what they were getting into before we signed any deal

(01:15:44):
with them. Okay. And you know, is it something that
you lead in with when you're a player on the portal?
Probably not, okay, but is it something that you absolutely
have to talk about at some point? Yes? And you
know this the surgery he had was not exactly like
you're this kid didn't have Tommy John surgery all right, okay,

(01:16:07):
just to get just to eliminate that Twitter discussion about
how they had to Reattach his throwing for you know,
this is this isn't what this isn't what happened. Okay.
You know, he had a pretty basic, you know surgery
that that's that that almost everybody recovers from fully, and
and he's going to be no different in that regard.

(01:16:28):
And so there wasn't the risk that that the the
casual fan is has been making a big deal out
of And while it would be nice that he was
if he was taking snaps in the spring. It's actually
going to be good for for guys like Hank Brown,
for example, to get lots of snaps and Jimmy Sullivan
to get a lot of snaps. So I think it's

(01:16:48):
actually going to work out pretty well.

Speaker 1 (01:16:50):
That's all I needed to hear. Brad, Thank you so
much for your time. As always, we love when you
come on. The fans love when come on. This is
this kind of conversation, I think is something that is
only good for everybody because it it it informs people
more about what you guys are doing, how things actually work.

(01:17:13):
It's a candid discussion and you're forward facing, and it
makes it feel more legit than maybe some other places
or collectives do. And I seriously don't know if you
sleep or not. I assume you could just go off
to bed after this or maybe I don't know, but
I hope you do get some sleep, because you're doing
a lot of good work for the Hawks and we
appreciate it.

Speaker 2 (01:17:33):
Thank you, and it's it's a real privilege to be on.
This is like my third time now, and I think
and I'm and I've enjoyed it every time, and I
hope it will.

Speaker 1 (01:17:44):
Oh no, we're gonna have well, yeah, we're got to
milk you for all the week we can.

Speaker 5 (01:17:48):
We have to be part of the book tour at
a minimum for sure.

Speaker 1 (01:17:51):
Yeah, when the book drops, definitely come from that twenty
five years from now. Thank you for listening to the podcast.
Hope you guys enjoyed the conversation with Brad. I know
you will. I know you did, and we will be
back next time with I'm hoping we got another guy
lined up. I think we got one of the guys
that just graduated coming on next episode, so we'll see then. Hey,

(01:18:16):
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Brad Heinrichs On The Wild West Of NIL & Rev Share | WUW 578

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Brad Heinrichs On The Wild West Of NIL & Rev Share | WUW 578