All Episodes

March 3, 2025 13 mins
Girl Scout Cookie season has arrived!  This beloved annual event is serious business for thousands of young women as they hone real world entrepreneurial skills. Our guests are Karen Lundgard, Interim CEO of Girl Scouts of Greater New York, and 12-year old Girl Scout Ashleigh F., the top cookie seller in Brooklyn for the 2024 season. For more, visit girlscoutsnyc.org.
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Get Connected with Nina del Rio, a weekly
conversation about fitness, health and happenings in our community on
one oh six point seven light FM.

Speaker 2 (00:13):
Thank you for listening to Get Connected with Girl Scout
Cookie Season upon us every winter and spring we indulgent
fantastic cookies purchased from our local Girl Scout. It is
a beloved annual event that is serious business for thousands
of young women as they hone real world business skills.
Our guests are Karen Lungard, Interim CEO of Girl Scouts,

(00:34):
are Griter, New York, and twelve year old Girl Scout
Ashley f who is the top cookie seller in Brooklyn
for the twenty twenty four season. Ashley and Karen, thank
you for being on Get Connected.

Speaker 5 (00:45):
Thank you, Thank you.

Speaker 2 (00:47):
The website is Girl SCOUTSNYC dot org. And Ashley, I'll
start with you. Congratulations on your accomplishment for selling the
most boxes in Brooklyn last year. I know you have
it down to the box number. How many boxes did
you sell in twenty twenty four and actually which cookie
were most of them?

Speaker 3 (01:07):
So? I sold twenty nine hundred boxes and I gotta
say it was thin mints we sold a lot of
thin mints.

Speaker 2 (01:18):
That's fantastic. How many years have you been a Girl
Scout and how many years have you been selling cookies.

Speaker 3 (01:23):
I've been a Girl Scout for seven years, since I
was a little daisy, and maybe six years selling cookies.

Speaker 2 (01:32):
And what is your strategy? How do you sell so many?

Speaker 3 (01:36):
My dad and I like to go to the train
station and sell cookies there during the evening and on
the weekends when everyone's out and it's warm, we go
to the park.

Speaker 2 (01:46):
That's fantastic. What is most exciting for you about cookie
season and what is your focus? What are you really
thinking about besides selling boxes?

Speaker 3 (01:54):
I think about like the people I'm helping when I
sell the cookies, and like the fun stuff my troop
gets to do with all the money, Reraise.

Speaker 2 (02:03):
That's a great point. So, Karen, where does the money
go from the cookie sales?

Speaker 4 (02:07):
Yeah, so it all stays right here within New York
City and with our Girl Scouts. So we serve the
five boroughs of New York City, and all of our
Girl Scouts work on building towards a goal. So they
decide if they want to go to camp that summer,
if they want to go on a trip which badges
they want to earn, and once they figure that out,
they go out and try their best to achieve that

(02:28):
goal by selling cookies. And so a portion goes directly
to the troop for that support, and then some goes
directly to our organization to keep our camps running, to
keep programs running, et cetera.

Speaker 5 (02:41):
But it all stays here in New York City.

Speaker 2 (02:43):
So, Karen, it is no surprise that the Girl Scout
Cookie program is known as the largest girl led business
in the world. What makes it such a unique experience
for young entrepreneurs.

Speaker 4 (02:53):
Yeah, at such a young age, and I was myself
a Girl Scout and remember selling at that very young age.
At such a young age, to be empowered to not
only ask adults to buy a box of cookies, but
to explain what it's going to be used for, explain
what your goals are, It's a very, very empowering experience
to essentially run your own business at that young age

(03:16):
and learn those important skills like goal setting, people's skills,
how you're talking to others, money management, decision making. All
of those pieces are so unique and important. And I've
heard from so many successful business leaders who have cited
that the Girl Scout Cookie program is their first real
experience in business.

Speaker 2 (03:35):
And Ashley, would you like to talk about that, Maybe
a couple of things that you have learned as you've
been doing this over the years.

Speaker 3 (03:41):
I learn how to talk to other people and if
people say no, you just got to accept that they
just don't want it.

Speaker 2 (03:52):
And I ask this for anybody who's trying to sell anything.
When someone is on the fence, when you can see
they want to make a sale and they're may be
just a little bit hesitant, do you have anything that
you might say to convince them.

Speaker 3 (04:03):
Sometimes you'll ask me like what, like what are you
raising money for? And then like I'll tell them, and
sometimes that helps them make a decision. But if they
ask me a question, I can answer it, and that's
what I do to help them make a decision.

Speaker 2 (04:19):
Can you talk a little bit careen about the financial
lessons girls take away from the cookie sales?

Speaker 1 (04:24):
Yeah.

Speaker 5 (04:25):
Right, at a very young age.

Speaker 4 (04:26):
One of the first things they're learning is looking at
those timetables, right, because our hope is that customers are
buying more than one box of cookies, so you know,
they're taking that and making sure they can understand how
to multiply and quickly if a customer comes up and says,
I want five boxes of cookies, right, So that at
a very young age, but also doing things like inventory.
So part of running a Boothstell for example, is counting

(04:49):
out those cookies at the very start of the day
right up until they you know, start growing up and
they want to do things like full on planning trips.
So some of our high school age Girl Scouts maybe
planning an international trip for example, maybe they're going to Paris,
and part of that is goal setting, right, so they're
looking up, they're creating budgets right for themselves and thinking

(05:11):
about what is it going to take for us to
reach that goal, and so developing a full budget out
of that requires a lot of those financial skills and
thinking about how we're going to save up for that.

Speaker 2 (05:21):
We're speaking with Karen Lugard, she's interim CEO of Girl
Scouts at Brita in New York and twelve year old
Girl Scout Ashley, who was the top cookie seller in
Brooklyn for the twenty twenty fourth season. Girl Scout Cookie
Season is upon us for twenty twenty five. You can
find out more at Girl scoutsanyc dot org. You're listening
to get connected on one oh six point seven light FM.
I'm Mina del Rio. There's also been a big change

(05:45):
from when I was a kid, right you had the
forms you would fill out, but now it's e commerce
and digital marketing which have filtered into everything. How has
the program evolved and how is selling cookies different than
say a decade ago.

Speaker 4 (05:57):
Yeah, definitely, And I personally remember again and that card
you're talking about, that order card. And while that order
card still does exist and is still an important part
of the program, is that that face to face interaction
and learning those personal sales. All of our Girl Scouts
also have the option of creating our own digital cookie link,
So they are setting up essentially what looks like their

(06:18):
own website where they can express their goals, what they're
interested in doing, what these proceeds are going towards. So
if they have Grandma who lives in Florida, they can
send that link directly out to her and have the
cookie sent out there. And that's certainly teaching them about
e commerce and how this world works.

Speaker 2 (06:36):
Now, Ashley, do you use any of those tools? Do
you use the online platform at all.

Speaker 4 (06:42):
Uh.

Speaker 3 (06:42):
Yeah, in the beginning of the season, I do a
video and that's that's all. I use thee online platform
for I.

Speaker 2 (06:54):
Love what you were talking about going out with your
dad to the train station into the park. Got to
be exciting to go out and just do all that
with your dad.

Speaker 3 (07:02):
Yeah, it's really easy since, like I'm homeschooled, so I
can spend like an entire afternoon outside some cookies.

Speaker 2 (07:12):
That's helpful. That beats the competition. Karen, Can you talk
a little bit about, you know, parents and caregivers what
they say about how the program benefits their kids and
working with their kids.

Speaker 4 (07:21):
Yeah, the number one thing is confidence. That is that's
huge as being part of this. Again, the empowering moment
that a child is going up to an adult and
asking them to buy cookies. It seems like such a
small piece, but it really is so important. And immediately
adults start asking questions. They might ask, oh, what is

(07:41):
that badged on your vest?

Speaker 5 (07:42):
What did you do to earn that? What are these
cookie proceeds going towards?

Speaker 4 (07:46):
And being able to have that dialogue and conversation with
an adult is incredibly, incredibly empowering, and adults immediately see
that confidence level grow.

Speaker 5 (07:56):
And someone like Ashley who has.

Speaker 4 (07:58):
Achieved so much and sold many cookies, that is certainly
just an incredible achievement and something to be so proud of.

Speaker 2 (08:05):
And additionally, girl Scouts who sell more than five hundred
boxes qualify to become member of Girl Scouts at Greater
New York's Cookie Executive Committee, where they are invited to
participate in regular professional development workshops, all kinds of things.
What is that program designed to do?

Speaker 4 (08:19):
Karen, Yeah, so any Girl Scout who sells more than
five hundred cookies in a season is welcome to be
part of the Cookie exec program, And that was exactly right.
They are participating in various celebrations because we want to
celebrate those successes and highlight those achievements. But they also
are able to join special sessions to learn about financial

(08:40):
literacy and learn about business and entrepreneurship and hear from
successful entrepreneurs, especially women in those fields.

Speaker 2 (08:48):
And Ashley, who have you been able to meet And
what's that program like for you?

Speaker 3 (08:52):
It's really fun, Like I get to go on to
the city and I made quite a few friends. I'm
doing those activities.

Speaker 2 (09:02):
Karen, you're a lifelong Girl Scout and had been a
part of Girl Scout of Grid in New York for
sixteen years. Why have you spent your life connected to
the organization.

Speaker 4 (09:10):
I can trace back every formative moment, big formative moments
of my life to Girl Scouting.

Speaker 5 (09:16):
From a very very young age.

Speaker 4 (09:18):
You know, as I said, I was shy, and the
things that brought me confidence seem so simple, things like
selling Girl Scout cookies, but also being in that all
girl environment and going to things like Girl Scout camp
and sitting around a campfire and being asked to lead
a silly song. If you can lead a silly song
in front of your group of friends and feel feel

(09:39):
that confidence, you're never going to be afraid going into
a boardroom meeting and speaking speaking about anything right. And
so those moments of confidence brought me so much throughout
my childhood and just continue every single day I think
about moments in Girl Scouting. Girl Scouting has provided me
with so many formative experiences in hand. That's my confidence

(10:01):
in so many ways.

Speaker 2 (10:02):
In New York City there are twenty eight thousand girls
in the program and eight thousand adult volunteers across five borrows.
You also have your staff as interim CEO. What do
you hope people bring to the program and what do
you hope they take from it?

Speaker 4 (10:16):
Our biggest hope is that any girl who wants to
be part of this program in New York City has
access to it, and we want to ensure that we
work in various ways to ensure that financial barriers are
not barriers. We provide financial aid well as various scholarships.
We make sure what's ever needed for the program that
Girl Scouts have that because we know how critical and

(10:37):
important this programming is, and although we need volunteers and
they're doing so much, we have incredible volunteers who are
out there mentoring that we wouldn't be able to deliver
this program without. I hear every day from volunteers that
they get just as much out of this as the
Girl Scouts themselves, and it's a way for their own
professional development to continue to grow as they mentor these

(10:59):
girls Scouts.

Speaker 2 (11:00):
And Ashley, what is your goal for twenty twenty five?
How many boxes would you like to sell and what
else would you like to accomplish?

Speaker 3 (11:09):
Well, my goal is always just to get to twenty
five hundred and just sell a little more after that, Sire,
I would like to accomplish to help the girls in
La whose true aren't doing so good because of the fires.

Speaker 2 (11:29):
That's fantastic. That's fantastic. What advice would you give to
other girls selling during cookie season? Ashley?

Speaker 3 (11:36):
Selling cookies doesn't come easy. You have to work at it.
And when I was a daisy, I only sold like
one hundred and now I'm here because I was able
to work at getting better at it.

Speaker 2 (11:53):
Has it become easier going up to people and asking
them to buy cookies? That's a huge thing. I think
for anybody to go up and ask somebody to participate
and to spend money on something, as that gotten easier.

Speaker 3 (12:04):
A little, It's got a little easier.

Speaker 2 (12:08):
What's your favorite part of it? Then? Of selling cookies Onnesday?

Speaker 3 (12:12):
Selling cookies is my favorite part. It's going on the
trips that selling cookies gets us.

Speaker 2 (12:20):
And where have you been so far?

Speaker 3 (12:22):
We've gone to this statue of celebrity and Kelhary, we.

Speaker 5 (12:27):
Do a lot of camping.

Speaker 2 (12:30):
That's fantastic, Karen. If someone listening does not know a
girl scout personally, does not run into them at the
train station, where can they buy cookies? Where can they
find troops to support.

Speaker 4 (12:41):
Yes, go to www dot Girls Scouts NYC dot org.
There's a big button right on the homepage there that
says cookies. And if you go to that, there's a
cookie finder and you can find digital cookie links that
are right near you and your neighborhood.

Speaker 2 (12:56):
And by the way, you did say, Ashley, your top
seller with thin Mint Finman's person, what's your favorite?

Speaker 3 (13:02):
I like this, Samos. It's a coconut and caramel cookie.

Speaker 2 (13:08):
That's a solid choice. I like that too. Best of
luck with the twenty twenty five season. Ashley and Karen Lindegard,
CEO interim CEO of Girl Scouter brit in New York.
Thank you both for being on the show.

Speaker 5 (13:19):
Thank you, Thank you.

Speaker 1 (13:22):
This has been get connected with Nina del Rio on
one oh six point seven light Fm. The views and
opinions of our guests do not necessarily reflect the views
of the station. If you missed any part of our
show or want to share it, visit our website for
downloads and podcasts at one o six to seven lightfm
dot com. Thanks for listening.
Advertise With Us

Popular Podcasts

The Breakfast Club
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Decisions, Decisions

Decisions, Decisions

Welcome to "Decisions, Decisions," the podcast where boundaries are pushed, and conversations get candid! Join your favorite hosts, Mandii B and WeezyWTF, as they dive deep into the world of non-traditional relationships and explore the often-taboo topics surrounding dating, sex, and love. Every Monday, Mandii and Weezy invite you to unlearn the outdated narratives dictated by traditional patriarchal norms. With a blend of humor, vulnerability, and authenticity, they share their personal journeys navigating their 30s, tackling the complexities of modern relationships, and engaging in thought-provoking discussions that challenge societal expectations. From groundbreaking interviews with diverse guests to relatable stories that resonate with your experiences, "Decisions, Decisions" is your go-to source for open dialogue about what it truly means to love and connect in today's world. Get ready to reshape your understanding of relationships and embrace the freedom of authentic connections—tune in and join the conversation!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.