January 12, 2025 • 29 mins
Promoted to Executive Vice President of Multicultural Sales at @iheartmediaofficial. Nicky talks about her journey and what's next!
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Episode Transcript
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Speaker 1 (00:00):
Welcome to community viewpoints and Shawnie feeling blessed and highly favored.
On this Sunday morning, we are kicking into a new year,
upgrading our levels and inspiring each other. So today I
have on the phone the Nikki Sparrow Morland, and I'm
going to allow Nikki to present to you her accolades
(00:23):
because there are many and she has not stopped. So
good morning.
Speaker 2 (00:27):
Nikki, Good morning Shawnie. Thank you for having me.
Speaker 1 (00:30):
How are you?
Speaker 2 (00:31):
I am doing amazing. Look, I have to pinch myself sometimes.
Speaker 1 (00:34):
Well you know, sometimes when God has his hands on you,
you do have to pinch yourselves because life seems unreal.
So Nikki, for the community, just tell us what you
had been doing, and I'm bringing us fast forward to
what you are now doing and then we'll talk about
those accolades.
Speaker 2 (00:52):
So work wise, as of Monday, I am now the
executive vice president of Multicultural Sales for all of Highar.
Before that, the same vice president a Multicultural Sales, and
you know, before that, I was a market president for Jacksonville, Florida.
Still based in this area. I just have to travel
around a lot, but basically I get to talk about
(01:12):
all of our amazing products and assets and everything else
and talk to clients about what we have in our
portfolio and that actually falls under the African American portfolio,
the Hispanic portfolio, and you know we're talking about right now,
it's powerful women. So I get to talk about all
of the things that we have, like International Women's Day,
(01:34):
all of these women podcasts we've had coming out, like
right now, women's sports have really like it's part of
the headlines right now, and we've definitely rolled into that area.
And so I get to talk about how these things
resonate to our listeners and then how we can connect
the dots with our clients.
Speaker 1 (01:52):
And I understand that as you do that, you are
a mom, you are a wife, and you are a
friend to many, and you have uplifted a lot of us,
and I say us, including myself, because you have not
only pushed me mentally to grow, but you have also
shown us that growth is good. So, Nikki, let's talk
(02:14):
about you know, just being a woman and the and
the steps or the strife and the way we have
to strive through life to make us presentable, to make
us that person and also a woman in life.
Speaker 2 (02:34):
And I was to say, like women in business, because
that's a whole different category. Being a woman is being
a woman, right, and then you have all these other
different departments of being a woman. But I was going
to like being a woman in business. One of the
things early on, I wanted to make sure that I
wasn't boxed like I didn't want to be, and especially
being a black woman. So it was I was very careful,
(02:56):
like there will never be like angry black woman or
or just woman or emotional on everything else. So and
seany you've probably even seen me do this when somebody
be like you don't have to be emotional, and I'd
be like, no, no, no, no, not emotional. I'm passionate,
same as my colleagues and so and I will just
stop people because it's one thing that that's been very
important to me is I do not want to be labeled.
(03:18):
I don't want to be pigeonholed. And that's with anything,
but for me is I am a woman. I love
being a woman. You can see me. I love dressing
like a woman. When I went to management, I was
actually in my early twenties and I remember one of
my mentors saying, is the best way to lead is
being comfortable with yourself, and so that means like I
(03:38):
don't have to act like a man, I don't have
to manic other people's personality. I don't have to be
unnatural to who I am, be confident in who I am,
make sure that I know what I'm talking about, know
my craft and everything else, and then that will then
help everybody else to be comfortable. And that's where your
respect come from. So I am very comfortable in my skin.
(04:00):
I am very comfortable with being a woman, very comfortable
with being a black woman. That does not mean it
doesn't have as challenges, But first of all, it is
about being who you are, being comfortable in who you are,
and walking in your truth. But there are some navigations because,
like I said, people will definitely try to reduce you
to your being emotional and all of these things. And
(04:20):
I've been very careful. I will stop somebody writing their tracks.
No no, no no. And you've heard me say to Shawnee,
I was like, nobody looks like me and I'm not
madly in love with anybody here at work. This has
worked for me. Certain emotions don't even belong in the workplace.
So I've been very careful about how I move and
everything else. But yeah, but listen, the workspace is definitely
(04:43):
changing and now, like I actually just celebrated twenty five
years with iHeart and when I look back at the
landscape when I got into this business twenty five years
ago as a sales rep, and the landscape that it
is now is definitely different. See more women and leadership,
more women and management and everything else. We still have
(05:04):
a long way to go. And I see women being
comfortable with who they are because you know, even before,
like my generation, it was like, you get a good job,
and this was to women, you get a good job
with benefits and put your head down, you stick and stay.
And we all know putting your head down does not
get you raise, this, promotions and everything else. You have
to ask for what it is that you want. And
(05:26):
so I see women navigating a little bit different and
I'm so happy about that. It is like, speak your truth,
speak what it is that you want. And that has
been one of the things that have helped me to
get to where that I am now, because some kind
of way along the way, I got the boldness and
I would say, hey, if this is open, I would
love to do this, and even get back to Jacksonville.
(05:48):
I stated that if Jacksonville ever comes open, that I
want to come back to Jacksonville. And five years later,
when the market president position became open, I got a
phone call and say, hey, Nikki, I remember you said this.
The job is yours if you want it.
Speaker 1 (06:02):
Community Shawnie speaking to Nicky Sparrow Morland here with us,
inspiring us today on her travels and journey in life. Nikki,
how important is a mentor?
Speaker 2 (06:14):
Oh? Extremely important? And here's the thing is, mentorship is
absolutely important, but sponsorship is just as important as mentorship,
And a lot of people don't understand the difference. Mentor
is someone that you can talk to, navigate and everything
else about certain things. And I still to this day,
even at EVP position, I still have mentors that I
(06:35):
talk to and everything else. But sponsorships is someone that
you're not even at the table, and they're the ones
that's at the table can mention your name in places
that you hadn't arrived. And so that's two different things.
So like people are always asking for mentorship, but the
importance is to have a mentor and a sponsor because
they both can help the advance. But absolutely with the
(06:58):
mensorship because I remember this time when I was had
taken a market president position and one of the young
ladies that I wanted to hire I kept overselling her.
And the reason why I kept overselling her because of
course I'm an African American woman and I wanted to
hire this young lady. It was an African American woman. And
(07:18):
my mentor was a white male, and he said to me,
he said, Nikki, why are you overselling her? And I said, well,
you know, and I guess kept talking about. I was like,
I just wanted to make sure you're okay with it.
And he said, is she was a white male, would
you have felt the need to oversell her? And I
said no, and he said, get out your head. And
so this is one of my mentors. And so just
(07:39):
the thought of, like you know, you talked to, having
mentors that's females can help you to navigate some things.
Having some mentors as males can help you navigate, you know,
some things. Having mentors that's not in your same nationality
will help you to navigate some things. Because just imagine,
if you're only talking to people that think like you,
(08:01):
you're going to get similar thoughts and So it's not
just important to have mentors, but it's important to have
different diverse mentors, male females, different nationalities and everything else,
because sometimes our background does bring biases that we don't
even realize, and so having those things, having other people
to talk to about things, all you'll realize like, yeah,
(08:24):
why was I overthinking that? It just helped you just
to think things through community.
Speaker 1 (08:28):
Shawnee speaking to Nicki Sparrow Morland, I'm talking about just
our journey in life as women. But the reason why
I wanted her on the show was because of levels
in life. You know, you said something that sometimes we
get in a job and we put our head down
and we stay down. That's not Nicki, and so that's
why I wanted to bring her on the show, so
that all the people listening out there can understand that
(08:51):
you don't have to keep your head down. There are
levels in life and we must keep going. So, Nikki,
I know that you do a lot and you have
a lot of hats, and one of the things that
I do enjoy seeing you and you stepped out of
your comfort zone is you host a event around golf
talk to us about that.
Speaker 2 (09:10):
Oh my goodness. So and a matter of fact, it's
actually coming up in April, but the taste of golf
and we do it at TPC. And so with this briefly,
my history was, I was not a golfer, and I
meant I venture to say I can play now, but
that was not a passion of mine. When I was
in Memphis, one of my mentors told me I need
(09:30):
to learn how to play golf, because it was like, Nicky,
you're in the male dominated industry. And before when everybody
else we would have conferences and everything else, all the
other men would go play golf and I would be like, Okay,
well I'm going to the SPA. And what I quickly
learned is when I came back from the Spa, everybody
else had had conversations like this wasn't a lot of
(09:52):
the promotions. In those conversations. People were like, well, I
didn't even know that was the discussion. Well that was
because I was taking myself out of discussion and not
necessarily them taking me out of it. So he was like, Nikki,
I wanted you to start playing golf. And so I
heard him, but I really wasn't interested, to be honest.
But he was smart enough to get them to invite
me to They had a career day and the young
(10:15):
ladies was there, and I meant they had to be
like in middle school. And I joined their career day
and you can just see when I walked in as
an executive to these young ladies like oh my goodness,
and I'm like, oh, you know, they're talking about this, Nikki,
how did you get here? And how did you get
here and everything else, and it just warmed my heart
that they were so excited to see me. And then
I knew to the importance of giving back. And then
(10:37):
they took me out and that was the first time
I ever touched a golf club. So I fell in
love with the first tea of No Florida through the kids.
But then I also got it as well as learning
how to play golf and the importance of those young
ladies and you know, at this particular point, because they
had invited me for the girl's career day, then learning
(10:58):
how it's important for them as they get older in
their careers and everything else, being able to get into
those conversations with you know, higher management because they know
how to play golf. And so with that, when I
moved to Jacksonville. They asked me to be a part
of the First Tea and then the tas of Golf.
They asked me because I co host and then I've
been the co chair of TAYSA Golf. But this year
(11:22):
is actually April to twenty third. Like I said, TPC,
we have all of the top chefs from around North
Florida area. These call clubs come and they actually like
compete against one another. It is one of the largest
fundraisers that we have for the First Tea of North Florida.
All the money stays right here in the community for
(11:44):
our kids. When I say our kids, you think about
what you know, the kids at from Mount Creek area
to the Beaches area to you know, you name it,
south Side, north Side and everywhere else. And the part
of the fundraiser is we want to make sure if
they are interested in the program, that we actually provide
scholarships and everything else so then the money does not
become a hindrance because we know for people that play
(12:07):
golf it can be very expensive. But once you learn
how to play golf, it definitely opens up the doors.
And I will tell you even in for me at
this level, when people find out I know how to
play golf. I get so many invites and you're talking
about with CEOs and CFOs and everything else, and being
able to have their undivided attention for four hours. It
(12:29):
has been crucial and sometimes I've closed some of my
biggest deals on the golf course. So just imagine our
inner city kids being able to, you know, lean into
this opportunity and for us to raise money for these
kids and then for them to get these opportunities. Oh
my goodness, it absolutely warms my heart. He's why I've
been doing this for so long. So any listeners you know,
(12:53):
go find it is the Taste of Golf. Go to
the website. Look at opportunities for you to actually come
and support the kids of the First t of North Florida,
and the kids here will greatly appreciate it. And for
you all to have little ones look into the programs
because I will tell you the scholarship money is then,
especially for young women because you don't have that many
(13:13):
women that participate in the game of golf. It is
so much scholarship money, Shawnee, that actually go to waste
because kids and especially Africa American kids don't even know
how to that exists and that the scholarships are there
for them. I said, you don't have to be Tiger
Woods in order to get the scholarship something. You don't
have to be that good.
Speaker 1 (13:33):
And you know what, Nikki, thank you so much for
this conversation. Community Shawnee speaking to Nicki Sparrow Moreland, here
to empower us today, Empower our next generation, empower community
so that we can open our eyes to different levels
of life. Nikki, you mentioned sponsorship, and with golf sponsorship,
(13:54):
it seems as if you are opening doors so that
a light could be shine on our kids, on the
things that they didn't think that was possible. So thank
you for opening up possibilities. Let's talk about just moving
and grooving in life now. I know that you said
that when you walk through the door, the kids loved you,
and I'm sure people that are in a meeting love you.
(14:17):
Talk about your fashion statement? How do you put yourself
together to be Nikky Sparrow Morland.
Speaker 2 (14:23):
So you know I love clothes. Anybody to tell me
know that I love clothes. And my little model is
if you gotta get dressed, get dressed right. And it's
part of who I am and I mean like it's
always business attire. But I love getting dressed. And that
goes back to what I said earlier. I love being
a woman. I'm not trying to wear no three piece suits.
I'll do as suits, but they are like it's still
(14:45):
very feminine, like I'm not trying to be a man.
And so with that being and so I have to
dress up every day, I'm going to get dressed. I
love my suits, I love my dresses, I love my sestories.
I love me a good bag and everything else. But
outside of that, people know I'm all about business, and
so yes, when you see me, I am going to
like look like as a kid, say kill you with
(15:05):
the fashions. But I am one hundred percent about my business.
And that's the thing about it is, you know I
tell my mentees and everything else is the part of
the package. Is just the way you present yourself is
just part of it. And it's just like what's your commas?
And that's why I talk about mentees. Your job in
life is to collect commas. You know, when people said
(15:26):
Nikki Sparrow, it's like, yes, she presents herself like this,
but it's also she's going to get results. She makes
things happen at Kamma kamma, Kama kama comma, and so
you know, that's what I look forward to. I want
when somebody said Nikki Sparrow is, Oh my goodness, I
trust her. I want her on my team. You know,
I need her or she makes things happen, let's pull
(15:50):
her in everything else. I want to make sure that
when people say my name that they immediately smile and
then it's an asset. They see me as an assent
to their company, to the team, you know, to the
conversation and everything else. So I'm very intentional about that, Shanna.
You know, we talk about this like I'm very intentional
about how I present myself, Like when you know when
(16:12):
people say, like every time I say, you have a
smile on your face. I'm happy on purpose. Life is hard,
like things are going to happen and everything else. But
I am very purposeful about how I set my tone,
how set the tone for the day, about my energy
and everything else. And so even with the difficulties of
life and the difficulties of work, because everybody job, if
(16:33):
you put everybody in the room, they're going to have
some things that every day is not going to be
peaches and cream, but I still feel like you still
have control of the way you present yourself.
Speaker 1 (16:42):
And as a lady, how important is it to present
yourself with class?
Speaker 2 (16:47):
Oh? Extremely important because the thing about it is especially
and this is with anything, and you can say, lady,
you can say minority, anything, especially one that when there's
not that much representation of whatever that is. And so
I know, like you know, when I'm going in the room,
ninety percent of the rooms that I go into are
male dominated, and I know that, you know. And as
(17:07):
I get older, now I don't feel as much pressure
because I am solid and who I am, But especially
when I first got into my career and management, I
felt like it was definitely a lot of pressure because,
like you know, being the only woman or being the
only African American woman, I didn't want to mess it
up because I felt like if I messed it up,
the next person wouldn't get that opportunity. I'm at the
(17:29):
point in my career now that I'm not only like
you know, I'm doing well, but I deliberately put other
women in place in advance, other women to make sure
that they get an opportunity and everything else. So now
that I'm not only you know, feel like it's just me.
With the representation, I now have influence that I could
make sure other women are now getting opportunities until it's
(17:52):
a little bit different. But I'm still telling them is
make sure that you understand that for some people, you
being one of very very few, is this might be
their only, you know, opportunity or the only time that
they've ever you know, had a female manager, and just
you're like quick story. I remember when I first moved
to a market and it was a I came in
(18:15):
under another manager and then that manager went on and
someone else came in, and I could tell from the
first time this guy saw me sean and he was
like looking me up and down and not like you know,
it's just like how is this going to work? And
everything else, And he said I wind up being one
of the best managers he ever had. And I jokingly
told him, I said, well, I could tell when you
first came like you were sized me up. And he said, Nick,
(18:37):
you have to be honest with you. I've never had
a female manager before, and you were nothing like what
I expected. And he had given me some examples of
other women, and I told him I said, Well, that's
why you have to give people opportunity. I said, but
the difference is you've had so many male managers that
you've had some comparison. Unfortunately, some people have not had
(19:00):
too many female managers, and so that one experience or
you know, there are few experiences if they were not good,
could then hinder their belief on you know, other female managers,
which is not fair at all. And so but for me,
and I will speak to that when when I'm in
a room, and I mean because I'm always saying, hey,
(19:20):
what about her? What about her? What about her? Because
I think it's definitely important that people get opportunities.
Speaker 1 (19:26):
And speaking of opportunities, how important is that window of opportunity? Nikki?
Why is a diverse culture important?
Speaker 2 (19:34):
Well, first of all, diversity matters. And just like when
I said, was my mentors, what one I think about
it is is when you get diversity in thought, that's
when everybody really grows. Because right now, it doesn't matter
what it is. If you get the same people that
was raised the same way in the same room, you're
gonna get the same results. And the growth comes from
having you know, differences, and that goes for age younger people,
(19:58):
older people. That goes for you know, diversity in sex, females, males, races,
you know, even down to even if you had all
African Americans in the room, you still need some people
from different cultures because having took my idea that was
raised in Florida, you know, in the room is completely
different than had an African American raised in New York.
(20:18):
And then let's go in the African American raids in
the Midwest. There are so many different thought processes. But
when you open the door diversity, that's really what the
magic happens. And so for me is what I tell
people is like just be ready. And the thing about
it is like, right now, Shanny, we have this conversation
a couple of years ago. Every single promotion that I've had,
(20:39):
knock on blood, I haven't had to apply for none
of them, not one. I conduct myself like I'm always
trying to get a promotion. I am always in the
mindset of I know there's something else next. I am
not waiting for someone to tell me what's next. And
so that's one of the things that I tell my mentee,
don't wait till the position is posted. Conduct yourself as
(21:01):
if you're always fled on an interview conduct yourself is
if there's always another opportunity, because there always is another opportunity.
A lot of times when companies are thinking about like
we need this position, or we need this position, or
we need this position, it's already being discussed and they've
already start looking at some people before it's even posted.
(21:22):
And so if you wait till that job get posted,
then you then start trying to present yourself your actually
behind the eight ball as you're on your job. There's
nothing wrong with saying is it anything you need help with?
You know, the people that in any industry who runs
the company, ask them like, what's next? What can I do?
What can I help with? Are there any projects that
(21:43):
I can sit on? Start being proactive, because that's where
a lot of advancement in the career happens, and not
just waiting till those positions are getting posted or during
annual views and everything else. And that's a whole other
thing we're talking about getting raises and everything else. It's
conversationations that should be happening along the way and not
just when posting happens or in your reviews.
Speaker 1 (22:06):
Creating magic this Sunday morning, Nicki Sparrow Morland, NICKI, if
you would talk to us about your magic. I understand
that you just got a promotion, and that's one of
the reasons why I wanted you on the show, because
the growth and people that know you and to understand
you and to see that you are empowering along the way.
(22:27):
Talk to us about this accolade that you are now
bestowed upon and what you'll be doing next.
Speaker 2 (22:34):
Yes, So my new position is the executive vice president
of Multicultural Sales, and I'll tell you sean going back
to taking advantages of opportunities. So you know, when I
first became the SVP, it was I was supposed to
help the markets group, and for our company, that's like
the local market, so rather it's Jacksonville, New York, Miami
and everything else. And then one of my colleagues happened
(22:56):
to be on a call with me in a whole
different department. It said, Nikki, can you help? Of course
I can help, And then that led to another opportunity,
and that led to another opportunity, And the more I helped,
the more visible I got in the whole, another cloud, whole,
another department of our company, and then I started being
as could I actually do tech talks with our talent.
(23:18):
So it started with like Angela, then I did one
with Charlotte Made, then I did one with Shannon Sharp.
You know, I just did one with Bords Collegure. I meant,
like then other opportunities, and so I set all that
to say, it's just seize opportunities and then make sure
it's in line with what it is that you're doing.
And so with these tech talks, I'm still you know,
(23:40):
my titles still have up sales because you know, I'm
always I always want to be tied to revenue. And
so even when I would talk to the talent and
I would just tell them like, hey, we're going to
do an interview, but I want to make sure that
we're going to have clients in the room, that we're
aligning this with opportunities, and so they would ask me
to speak because they just felt like I was comfortable
(24:01):
with the talent and everything else. But I still use
those opportunity to close business with that. You know, coming
into this position, I didn't see this on the horizon.
But that goes back to like, in my mind, I
just feel like there's always something next. How can I
evolve the position, How can I evolve the company? How
can I make sure that I'm getting the message out
(24:23):
to clients about what we have in the iHeart ecosystem
and everything else. And a lot of this is I'm
not waiting for somebody to say, you know, Nikki, can
you do this? Opportunities come and then it's also me
thinking about how I can help and what I can
bring to the table as well.
Speaker 1 (24:39):
Johnny speaking to Nicki'sparahmoorland on community Viewpoints. Nikki, one last
thing I know that you often share, you know, books
that you read and you are empowered by God. What
would you or a statement that you would say to
someone listening now that needed a push and just needed
to know that, hey, there is something over the rainbow?
(25:00):
What would you say to that person?
Speaker 2 (25:01):
So, first of all is be comfortable with who you are.
I think so so often right now, and especially in
the light of social media, people are really comparing themselves
without knowing the backstory. It's just like, right now, somebody
getting into the career and may be like, how can
I be Nicky Sparrow. It is very much possible, but
(25:21):
there's a lot behind that it's not just the instant
gratification of hey, let me turn on the switch. And
I think that's just it right. But I said that
to say is there's opportunity for everybody, one person that
I'm that you know, I was telling somebody about yesterday,
and I'm not sure if you're familiar, but Fawn Weaver,
she is the CEO of Uncan Ears, and she tells
(25:43):
the story about you know, starting a company and everything else.
She is an end She's an African American woman. Her
company is now worth a billion dollars. But she is
out hustling, she's out doing you know, ted talk. She
just wrote a book and everything else. And it's really
when you talk about the successful, Shawne, it really comes
down to, first of all, I truly believe that, you know,
(26:06):
I am blessed, I walk in favor and everything else.
But I also I'm a hard worker, and I believe
that you can't shortcut being a hard worker. And it
also comes to being disciplined. And you know, and I
love when Serena Williams it was Serena or Venus and
talking about that they're living in their luxury of being disciplined,
(26:27):
and you think about people that are successful and you
get to see a lot of it, like you know,
later on in their career, it's like, oh, my goodness,
look like their life is so easy. But to look
at what they did to get there. And that is
when I heard to say that. I was like, you're
absolutely right, because there's a lot of discipline. I remember
when I first got into management, I was working six
or seven days a week. You know, I was making sure,
(26:50):
you know, even with my little ones, you know, going
to pick them up from the Boys and Girls club
and then bringing them back to the office. And it
was a lot of things that my parents were doing
that I I did not. I didn't have the time
to do because I knew that I needed to do
more and I needed to make sure that I was
putting the time into my career. And so with that
(27:11):
is you can't be hard work and discipline. The two
have to go together. There's no shortcuts in this. And
every once in a while people might think somebody has
overnight success, but when you're talking about something that's sustainable,
when you pull back that curtain, it's going to be
hard work and a whole bunch of sacrifice. But at
(27:32):
the end, of the day, and that's what it is.
It's like everything that we're doing now is for our
future selves. And thinking about what you're doing now and
what you want your future life to look like. And
if what you're doing now is benefiting your future self,
it changes your perspective. And so I would say now
(27:54):
is think about what you want to do or who
you want to be twenty years from now. Think about
you know what your life you know like now. I'm
in my early fifties, I still have a lot of
work ahead of mat but I know when it's all
said and done, I want to travel. I know what
I want my life to look like. So that is
I still have some things to do in order to
get there. And so I hope that answers your question.
Speaker 1 (28:17):
It does, Nikki, and thank you so much for being
a part of Community Viewpoints. This is the message that
I wanted to deliver to all kinds men, women, child
today on Community Viewpoints is that don't stop. There are
levels in life. Nicki Sparrow is an example of that
hard work will pay off, as my mom always says,
(28:40):
and sisterhood is absolutely real and strong. So thank you
for your time today, Nikki. We have to talk again
at the end of the year to talk about all
the things that you will open doors and things that
you'll be doing this year. But thank you for never stopping.
Thank you for not forgetting who you are, and thank
(29:01):
you for not forgetting the woman in you well.
Speaker 2 (29:04):
Thank you, Shawnie, and I appreciate you and I was
just my last parting words is the power of life
and death is in your time. And so often people
don't realize this is like, be careful about what you
say because you're literally speaking life into yourself and so
and that goes back to speaking positives. I'm going to
accomplish this, I need to do this, I'm going to
(29:24):
do this, or complaining about things not happening, and that's
even on the job, about the way that you speak
about things, it's everything that's even if it's true, it
doesn't need to be said. But you have more control
over your life and your success than you think you do.
Speaker 1 (29:40):
Thank you for being a part of Community Viewpoints community.
Be sure to check out our community calendar of page.
We are always empowering our community. Thank you for listening
to Community Viewpoints. Have a blessed day and be able
to
Welcome to community viewpoints and Shawnie feeling blessed and highly favored.
On this Sunday morning, we are kicking into a new year,
upgrading our levels and inspiring each other. So today I
have on the phone the Nikki Sparrow Morland, and I'm
going to allow Nikki to present to you her accolades
(00:23):
because there are many and she has not stopped. So
good morning.
Speaker 2 (00:27):
Nikki, Good morning Shawnie. Thank you for having me.
Speaker 1 (00:30):
How are you?
Speaker 2 (00:31):
I am doing amazing. Look, I have to pinch myself sometimes.
Speaker 1 (00:34):
Well you know, sometimes when God has his hands on you,
you do have to pinch yourselves because life seems unreal.
So Nikki, for the community, just tell us what you
had been doing, and I'm bringing us fast forward to
what you are now doing and then we'll talk about
those accolades.
Speaker 2 (00:52):
So work wise, as of Monday, I am now the
executive vice president of Multicultural Sales for all of Highar.
Before that, the same vice president a Multicultural Sales, and
you know, before that, I was a market president for Jacksonville, Florida.
Still based in this area. I just have to travel
around a lot, but basically I get to talk about
(01:12):
all of our amazing products and assets and everything else
and talk to clients about what we have in our
portfolio and that actually falls under the African American portfolio,
the Hispanic portfolio, and you know we're talking about right now,
it's powerful women. So I get to talk about all
of the things that we have, like International Women's Day,
(01:34):
all of these women podcasts we've had coming out, like
right now, women's sports have really like it's part of
the headlines right now, and we've definitely rolled into that area.
And so I get to talk about how these things
resonate to our listeners and then how we can connect
the dots with our clients.
Speaker 1 (01:52):
And I understand that as you do that, you are
a mom, you are a wife, and you are a
friend to many, and you have uplifted a lot of us,
and I say us, including myself, because you have not
only pushed me mentally to grow, but you have also
shown us that growth is good. So, Nikki, let's talk
(02:14):
about you know, just being a woman and the and
the steps or the strife and the way we have
to strive through life to make us presentable, to make
us that person and also a woman in life.
Speaker 2 (02:34):
And I was to say, like women in business, because
that's a whole different category. Being a woman is being
a woman, right, and then you have all these other
different departments of being a woman. But I was going
to like being a woman in business. One of the
things early on, I wanted to make sure that I
wasn't boxed like I didn't want to be, and especially
being a black woman. So it was I was very careful,
(02:56):
like there will never be like angry black woman or
or just woman or emotional on everything else. So and
seany you've probably even seen me do this when somebody
be like you don't have to be emotional, and I'd
be like, no, no, no, no, not emotional. I'm passionate,
same as my colleagues and so and I will just
stop people because it's one thing that that's been very
important to me is I do not want to be labeled.
(03:18):
I don't want to be pigeonholed. And that's with anything,
but for me is I am a woman. I love
being a woman. You can see me. I love dressing
like a woman. When I went to management, I was
actually in my early twenties and I remember one of
my mentors saying, is the best way to lead is
being comfortable with yourself, and so that means like I
(03:38):
don't have to act like a man, I don't have
to manic other people's personality. I don't have to be
unnatural to who I am, be confident in who I am,
make sure that I know what I'm talking about, know
my craft and everything else, and then that will then
help everybody else to be comfortable. And that's where your
respect come from. So I am very comfortable in my skin.
(04:00):
I am very comfortable with being a woman, very comfortable
with being a black woman. That does not mean it
doesn't have as challenges, But first of all, it is
about being who you are, being comfortable in who you are,
and walking in your truth. But there are some navigations because,
like I said, people will definitely try to reduce you
to your being emotional and all of these things. And
(04:20):
I've been very careful. I will stop somebody writing their tracks.
No no, no no. And you've heard me say to Shawnee,
I was like, nobody looks like me and I'm not
madly in love with anybody here at work. This has
worked for me. Certain emotions don't even belong in the workplace.
So I've been very careful about how I move and
everything else. But yeah, but listen, the workspace is definitely
(04:43):
changing and now, like I actually just celebrated twenty five
years with iHeart and when I look back at the
landscape when I got into this business twenty five years
ago as a sales rep, and the landscape that it
is now is definitely different. See more women and leadership,
more women and management and everything else. We still have
(05:04):
a long way to go. And I see women being
comfortable with who they are because you know, even before,
like my generation, it was like, you get a good job,
and this was to women, you get a good job
with benefits and put your head down, you stick and stay.
And we all know putting your head down does not
get you raise, this, promotions and everything else. You have
to ask for what it is that you want. And
(05:26):
so I see women navigating a little bit different and
I'm so happy about that. It is like, speak your truth,
speak what it is that you want. And that has
been one of the things that have helped me to
get to where that I am now, because some kind
of way along the way, I got the boldness and
I would say, hey, if this is open, I would
love to do this, and even get back to Jacksonville.
(05:48):
I stated that if Jacksonville ever comes open, that I
want to come back to Jacksonville. And five years later,
when the market president position became open, I got a
phone call and say, hey, Nikki, I remember you said this.
The job is yours if you want it.
Speaker 1 (06:02):
Community Shawnie speaking to Nicky Sparrow Morland here with us,
inspiring us today on her travels and journey in life. Nikki,
how important is a mentor?
Speaker 2 (06:14):
Oh? Extremely important? And here's the thing is, mentorship is
absolutely important, but sponsorship is just as important as mentorship,
And a lot of people don't understand the difference. Mentor
is someone that you can talk to, navigate and everything
else about certain things. And I still to this day,
even at EVP position, I still have mentors that I
(06:35):
talk to and everything else. But sponsorships is someone that
you're not even at the table, and they're the ones
that's at the table can mention your name in places
that you hadn't arrived. And so that's two different things.
So like people are always asking for mentorship, but the
importance is to have a mentor and a sponsor because
they both can help the advance. But absolutely with the
(06:58):
mensorship because I remember this time when I was had
taken a market president position and one of the young
ladies that I wanted to hire I kept overselling her.
And the reason why I kept overselling her because of
course I'm an African American woman and I wanted to
hire this young lady. It was an African American woman. And
(07:18):
my mentor was a white male, and he said to me,
he said, Nikki, why are you overselling her? And I said, well,
you know, and I guess kept talking about. I was like,
I just wanted to make sure you're okay with it.
And he said, is she was a white male, would
you have felt the need to oversell her? And I
said no, and he said, get out your head. And
so this is one of my mentors. And so just
(07:39):
the thought of, like you know, you talked to, having
mentors that's females can help you to navigate some things.
Having some mentors as males can help you navigate, you know,
some things. Having mentors that's not in your same nationality
will help you to navigate some things. Because just imagine,
if you're only talking to people that think like you,
(08:01):
you're going to get similar thoughts and So it's not
just important to have mentors, but it's important to have
different diverse mentors, male females, different nationalities and everything else,
because sometimes our background does bring biases that we don't
even realize, and so having those things, having other people
to talk to about things, all you'll realize like, yeah,
(08:24):
why was I overthinking that? It just helped you just
to think things through community.
Speaker 1 (08:28):
Shawnee speaking to Nicki Sparrow Morland, I'm talking about just
our journey in life as women. But the reason why
I wanted her on the show was because of levels
in life. You know, you said something that sometimes we
get in a job and we put our head down
and we stay down. That's not Nicki, and so that's
why I wanted to bring her on the show, so
that all the people listening out there can understand that
(08:51):
you don't have to keep your head down. There are
levels in life and we must keep going. So, Nikki,
I know that you do a lot and you have
a lot of hats, and one of the things that
I do enjoy seeing you and you stepped out of
your comfort zone is you host a event around golf
talk to us about that.
Speaker 2 (09:10):
Oh my goodness. So and a matter of fact, it's
actually coming up in April, but the taste of golf
and we do it at TPC. And so with this briefly,
my history was, I was not a golfer, and I
meant I venture to say I can play now, but
that was not a passion of mine. When I was
in Memphis, one of my mentors told me I need
(09:30):
to learn how to play golf, because it was like, Nicky,
you're in the male dominated industry. And before when everybody
else we would have conferences and everything else, all the
other men would go play golf and I would be like, Okay,
well I'm going to the SPA. And what I quickly
learned is when I came back from the Spa, everybody
else had had conversations like this wasn't a lot of
(09:52):
the promotions. In those conversations. People were like, well, I
didn't even know that was the discussion. Well that was
because I was taking myself out of discussion and not
necessarily them taking me out of it. So he was like, Nikki,
I wanted you to start playing golf. And so I
heard him, but I really wasn't interested, to be honest.
But he was smart enough to get them to invite
me to They had a career day and the young
(10:15):
ladies was there, and I meant they had to be
like in middle school. And I joined their career day
and you can just see when I walked in as
an executive to these young ladies like oh my goodness,
and I'm like, oh, you know, they're talking about this, Nikki,
how did you get here? And how did you get
here and everything else, and it just warmed my heart
that they were so excited to see me. And then
I knew to the importance of giving back. And then
(10:37):
they took me out and that was the first time
I ever touched a golf club. So I fell in
love with the first tea of No Florida through the kids.
But then I also got it as well as learning
how to play golf and the importance of those young
ladies and you know, at this particular point, because they
had invited me for the girl's career day, then learning
(10:58):
how it's important for them as they get older in
their careers and everything else, being able to get into
those conversations with you know, higher management because they know
how to play golf. And so with that, when I
moved to Jacksonville. They asked me to be a part
of the First Tea and then the tas of Golf.
They asked me because I co host and then I've
been the co chair of TAYSA Golf. But this year
(11:22):
is actually April to twenty third. Like I said, TPC,
we have all of the top chefs from around North
Florida area. These call clubs come and they actually like
compete against one another. It is one of the largest
fundraisers that we have for the First Tea of North Florida.
All the money stays right here in the community for
(11:44):
our kids. When I say our kids, you think about
what you know, the kids at from Mount Creek area
to the Beaches area to you know, you name it,
south Side, north Side and everywhere else. And the part
of the fundraiser is we want to make sure if
they are interested in the program, that we actually provide
scholarships and everything else so then the money does not
become a hindrance because we know for people that play
(12:07):
golf it can be very expensive. But once you learn
how to play golf, it definitely opens up the doors.
And I will tell you even in for me at
this level, when people find out I know how to
play golf. I get so many invites and you're talking
about with CEOs and CFOs and everything else, and being
able to have their undivided attention for four hours. It
(12:29):
has been crucial and sometimes I've closed some of my
biggest deals on the golf course. So just imagine our
inner city kids being able to, you know, lean into
this opportunity and for us to raise money for these
kids and then for them to get these opportunities. Oh
my goodness, it absolutely warms my heart. He's why I've
been doing this for so long. So any listeners you know,
(12:53):
go find it is the Taste of Golf. Go to
the website. Look at opportunities for you to actually come
and support the kids of the First t of North Florida,
and the kids here will greatly appreciate it. And for
you all to have little ones look into the programs
because I will tell you the scholarship money is then,
especially for young women because you don't have that many
(13:13):
women that participate in the game of golf. It is
so much scholarship money, Shawnee, that actually go to waste
because kids and especially Africa American kids don't even know
how to that exists and that the scholarships are there
for them. I said, you don't have to be Tiger
Woods in order to get the scholarship something. You don't
have to be that good.
Speaker 1 (13:33):
And you know what, Nikki, thank you so much for
this conversation. Community Shawnee speaking to Nicki Sparrow Moreland, here
to empower us today, Empower our next generation, empower community
so that we can open our eyes to different levels
of life. Nikki, you mentioned sponsorship, and with golf sponsorship,
(13:54):
it seems as if you are opening doors so that
a light could be shine on our kids, on the
things that they didn't think that was possible. So thank
you for opening up possibilities. Let's talk about just moving
and grooving in life now. I know that you said
that when you walk through the door, the kids loved you,
and I'm sure people that are in a meeting love you.
(14:17):
Talk about your fashion statement? How do you put yourself
together to be Nikky Sparrow Morland.
Speaker 2 (14:23):
So you know I love clothes. Anybody to tell me
know that I love clothes. And my little model is
if you gotta get dressed, get dressed right. And it's
part of who I am and I mean like it's
always business attire. But I love getting dressed. And that
goes back to what I said earlier. I love being
a woman. I'm not trying to wear no three piece suits.
I'll do as suits, but they are like it's still
(14:45):
very feminine, like I'm not trying to be a man.
And so with that being and so I have to
dress up every day, I'm going to get dressed. I
love my suits, I love my dresses, I love my sestories.
I love me a good bag and everything else. But
outside of that, people know I'm all about business, and
so yes, when you see me, I am going to
like look like as a kid, say kill you with
(15:05):
the fashions. But I am one hundred percent about my business.
And that's the thing about it is, you know I
tell my mentees and everything else is the part of
the package. Is just the way you present yourself is
just part of it. And it's just like what's your commas?
And that's why I talk about mentees. Your job in
life is to collect commas. You know, when people said
(15:26):
Nikki Sparrow, it's like, yes, she presents herself like this,
but it's also she's going to get results. She makes
things happen at Kamma kamma, Kama kama comma, and so
you know, that's what I look forward to. I want
when somebody said Nikki Sparrow is, Oh my goodness, I
trust her. I want her on my team. You know,
I need her or she makes things happen, let's pull
(15:50):
her in everything else. I want to make sure that
when people say my name that they immediately smile and
then it's an asset. They see me as an assent
to their company, to the team, you know, to the
conversation and everything else. So I'm very intentional about that, Shanna.
You know, we talk about this like I'm very intentional
about how I present myself, Like when you know when
(16:12):
people say, like every time I say, you have a
smile on your face. I'm happy on purpose. Life is hard,
like things are going to happen and everything else. But
I am very purposeful about how I set my tone,
how set the tone for the day, about my energy
and everything else. And so even with the difficulties of
life and the difficulties of work, because everybody job, if
(16:33):
you put everybody in the room, they're going to have
some things that every day is not going to be
peaches and cream, but I still feel like you still
have control of the way you present yourself.
Speaker 1 (16:42):
And as a lady, how important is it to present
yourself with class?
Speaker 2 (16:47):
Oh? Extremely important because the thing about it is especially
and this is with anything, and you can say, lady,
you can say minority, anything, especially one that when there's
not that much representation of whatever that is. And so
I know, like you know, when I'm going in the room,
ninety percent of the rooms that I go into are
male dominated, and I know that, you know. And as
(17:07):
I get older, now I don't feel as much pressure
because I am solid and who I am, But especially
when I first got into my career and management, I
felt like it was definitely a lot of pressure because,
like you know, being the only woman or being the
only African American woman, I didn't want to mess it
up because I felt like if I messed it up,
the next person wouldn't get that opportunity. I'm at the
(17:29):
point in my career now that I'm not only like
you know, I'm doing well, but I deliberately put other
women in place in advance, other women to make sure
that they get an opportunity and everything else. So now
that I'm not only you know, feel like it's just me.
With the representation, I now have influence that I could
make sure other women are now getting opportunities until it's
(17:52):
a little bit different. But I'm still telling them is
make sure that you understand that for some people, you
being one of very very few, is this might be
their only, you know, opportunity or the only time that
they've ever you know, had a female manager, and just
you're like quick story. I remember when I first moved
to a market and it was a I came in
(18:15):
under another manager and then that manager went on and
someone else came in, and I could tell from the
first time this guy saw me sean and he was
like looking me up and down and not like you know,
it's just like how is this going to work? And
everything else, And he said I wind up being one
of the best managers he ever had. And I jokingly
told him, I said, well, I could tell when you
first came like you were sized me up. And he said, Nick,
(18:37):
you have to be honest with you. I've never had
a female manager before, and you were nothing like what
I expected. And he had given me some examples of
other women, and I told him I said, Well, that's
why you have to give people opportunity. I said, but
the difference is you've had so many male managers that
you've had some comparison. Unfortunately, some people have not had
(19:00):
too many female managers, and so that one experience or
you know, there are few experiences if they were not good,
could then hinder their belief on you know, other female managers,
which is not fair at all. And so but for me,
and I will speak to that when when I'm in
a room, and I mean because I'm always saying, hey,
(19:20):
what about her? What about her? What about her? Because
I think it's definitely important that people get opportunities.
Speaker 1 (19:26):
And speaking of opportunities, how important is that window of opportunity? Nikki?
Why is a diverse culture important?
Speaker 2 (19:34):
Well, first of all, diversity matters. And just like when
I said, was my mentors, what one I think about
it is is when you get diversity in thought, that's
when everybody really grows. Because right now, it doesn't matter
what it is. If you get the same people that
was raised the same way in the same room, you're
gonna get the same results. And the growth comes from
having you know, differences, and that goes for age younger people,
(19:58):
older people. That goes for you know, diversity in sex, females, males, races,
you know, even down to even if you had all
African Americans in the room, you still need some people
from different cultures because having took my idea that was
raised in Florida, you know, in the room is completely
different than had an African American raised in New York.
(20:18):
And then let's go in the African American raids in
the Midwest. There are so many different thought processes. But
when you open the door diversity, that's really what the
magic happens. And so for me is what I tell
people is like just be ready. And the thing about
it is like, right now, Shanny, we have this conversation
a couple of years ago. Every single promotion that I've had,
(20:39):
knock on blood, I haven't had to apply for none
of them, not one. I conduct myself like I'm always
trying to get a promotion. I am always in the
mindset of I know there's something else next. I am
not waiting for someone to tell me what's next. And
so that's one of the things that I tell my mentee,
don't wait till the position is posted. Conduct yourself as
(21:01):
if you're always fled on an interview conduct yourself is
if there's always another opportunity, because there always is another opportunity.
A lot of times when companies are thinking about like
we need this position, or we need this position, or
we need this position, it's already being discussed and they've
already start looking at some people before it's even posted.
(21:22):
And so if you wait till that job get posted,
then you then start trying to present yourself your actually
behind the eight ball as you're on your job. There's
nothing wrong with saying is it anything you need help with?
You know, the people that in any industry who runs
the company, ask them like, what's next? What can I do?
What can I help with? Are there any projects that
(21:43):
I can sit on? Start being proactive, because that's where
a lot of advancement in the career happens, and not
just waiting till those positions are getting posted or during
annual views and everything else. And that's a whole other
thing we're talking about getting raises and everything else. It's
conversationations that should be happening along the way and not
just when posting happens or in your reviews.
Speaker 1 (22:06):
Creating magic this Sunday morning, Nicki Sparrow Morland, NICKI, if
you would talk to us about your magic. I understand
that you just got a promotion, and that's one of
the reasons why I wanted you on the show, because
the growth and people that know you and to understand
you and to see that you are empowering along the way.
(22:27):
Talk to us about this accolade that you are now
bestowed upon and what you'll be doing next.
Speaker 2 (22:34):
Yes, So my new position is the executive vice president
of Multicultural Sales, and I'll tell you sean going back
to taking advantages of opportunities. So you know, when I
first became the SVP, it was I was supposed to
help the markets group, and for our company, that's like
the local market, so rather it's Jacksonville, New York, Miami
and everything else. And then one of my colleagues happened
(22:56):
to be on a call with me in a whole
different department. It said, Nikki, can you help? Of course
I can help, And then that led to another opportunity,
and that led to another opportunity, And the more I helped,
the more visible I got in the whole, another cloud, whole,
another department of our company, and then I started being
as could I actually do tech talks with our talent.
(23:18):
So it started with like Angela, then I did one
with Charlotte Made, then I did one with Shannon Sharp.
You know, I just did one with Bords Collegure. I meant,
like then other opportunities, and so I set all that
to say, it's just seize opportunities and then make sure
it's in line with what it is that you're doing.
And so with these tech talks, I'm still you know,
(23:40):
my titles still have up sales because you know, I'm
always I always want to be tied to revenue. And
so even when I would talk to the talent and
I would just tell them like, hey, we're going to
do an interview, but I want to make sure that
we're going to have clients in the room, that we're
aligning this with opportunities, and so they would ask me
to speak because they just felt like I was comfortable
(24:01):
with the talent and everything else. But I still use
those opportunity to close business with that. You know, coming
into this position, I didn't see this on the horizon.
But that goes back to like, in my mind, I
just feel like there's always something next. How can I
evolve the position, How can I evolve the company? How
can I make sure that I'm getting the message out
(24:23):
to clients about what we have in the iHeart ecosystem
and everything else. And a lot of this is I'm
not waiting for somebody to say, you know, Nikki, can
you do this? Opportunities come and then it's also me
thinking about how I can help and what I can
bring to the table as well.
Speaker 1 (24:39):
Johnny speaking to Nicki'sparahmoorland on community Viewpoints. Nikki, one last
thing I know that you often share, you know, books
that you read and you are empowered by God. What
would you or a statement that you would say to
someone listening now that needed a push and just needed
to know that, hey, there is something over the rainbow?
(25:00):
What would you say to that person?
Speaker 2 (25:01):
So, first of all is be comfortable with who you are.
I think so so often right now, and especially in
the light of social media, people are really comparing themselves
without knowing the backstory. It's just like, right now, somebody
getting into the career and may be like, how can
I be Nicky Sparrow. It is very much possible, but
(25:21):
there's a lot behind that it's not just the instant
gratification of hey, let me turn on the switch. And
I think that's just it right. But I said that
to say is there's opportunity for everybody, one person that
I'm that you know, I was telling somebody about yesterday,
and I'm not sure if you're familiar, but Fawn Weaver,
she is the CEO of Uncan Ears, and she tells
(25:43):
the story about you know, starting a company and everything else.
She is an end She's an African American woman. Her
company is now worth a billion dollars. But she is
out hustling, she's out doing you know, ted talk. She
just wrote a book and everything else. And it's really
when you talk about the successful, Shawne, it really comes
down to, first of all, I truly believe that, you know,
(26:06):
I am blessed, I walk in favor and everything else.
But I also I'm a hard worker, and I believe
that you can't shortcut being a hard worker. And it
also comes to being disciplined. And you know, and I
love when Serena Williams it was Serena or Venus and
talking about that they're living in their luxury of being disciplined,
(26:27):
and you think about people that are successful and you
get to see a lot of it, like you know,
later on in their career, it's like, oh, my goodness,
look like their life is so easy. But to look
at what they did to get there. And that is
when I heard to say that. I was like, you're
absolutely right, because there's a lot of discipline. I remember
when I first got into management, I was working six
or seven days a week. You know, I was making sure,
(26:50):
you know, even with my little ones, you know, going
to pick them up from the Boys and Girls club
and then bringing them back to the office. And it
was a lot of things that my parents were doing
that I I did not. I didn't have the time
to do because I knew that I needed to do
more and I needed to make sure that I was
putting the time into my career. And so with that
(27:11):
is you can't be hard work and discipline. The two
have to go together. There's no shortcuts in this. And
every once in a while people might think somebody has
overnight success, but when you're talking about something that's sustainable,
when you pull back that curtain, it's going to be
hard work and a whole bunch of sacrifice. But at
(27:32):
the end, of the day, and that's what it is.
It's like everything that we're doing now is for our
future selves. And thinking about what you're doing now and
what you want your future life to look like. And
if what you're doing now is benefiting your future self,
it changes your perspective. And so I would say now
(27:54):
is think about what you want to do or who
you want to be twenty years from now. Think about
you know what your life you know like now. I'm
in my early fifties, I still have a lot of
work ahead of mat but I know when it's all
said and done, I want to travel. I know what
I want my life to look like. So that is
I still have some things to do in order to
get there. And so I hope that answers your question.
Speaker 1 (28:17):
It does, Nikki, and thank you so much for being
a part of Community Viewpoints. This is the message that
I wanted to deliver to all kinds men, women, child
today on Community Viewpoints is that don't stop. There are
levels in life. Nicki Sparrow is an example of that
hard work will pay off, as my mom always says,
(28:40):
and sisterhood is absolutely real and strong. So thank you
for your time today, Nikki. We have to talk again
at the end of the year to talk about all
the things that you will open doors and things that
you'll be doing this year. But thank you for never stopping.
Thank you for not forgetting who you are, and thank
(29:01):
you for not forgetting the woman in you well.
Speaker 2 (29:04):
Thank you, Shawnie, and I appreciate you and I was
just my last parting words is the power of life
and death is in your time. And so often people
don't realize this is like, be careful about what you
say because you're literally speaking life into yourself and so
and that goes back to speaking positives. I'm going to
accomplish this, I need to do this, I'm going to
(29:24):
do this, or complaining about things not happening, and that's
even on the job, about the way that you speak
about things, it's everything that's even if it's true, it
doesn't need to be said. But you have more control
over your life and your success than you think you do.
Speaker 1 (29:40):
Thank you for being a part of Community Viewpoints community.
Be sure to check out our community calendar of page.
We are always empowering our community. Thank you for listening
to Community Viewpoints. Have a blessed day and be able
to
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